Experience

Axcelora

• United States
• Business Consulting and Services
• 1 - 100 Employee

• Partner

  • Sep 2017 - Present

  Bringing together the retail/restaurant Industry with companies successfully servicing America's top companies. Using people to make introductions instead of technology, our intention is to make the sales process more efficient by using our Partner's relationships with America's top retail and restaurant managers and executives. We will help overcome the biggest obstacle in the sales process with a warm introduction to the right people. Bringing together the retail/restaurant Industry with companies successfully servicing America's top companies. Using people to make introductions instead of technology, our intention is to make the sales process more efficient by using our Partner's relationships with America's top retail and restaurant managers and executives. We will help overcome the biggest obstacle in the sales process with a warm introduction to the right people.



Dorsey & Company Strategic Consultants to Management

• United States
• Business Consulting and Services
• 1 - 100 Employee

• Senior Associate

  • 2013 - Present

  Strategic consultants to management providing services in competitive strategy, marketing strategy, market research and strategy implementation. Provide services in competitive strategy, marketing strategy and tactics, market research and strategy implementation, and develop competitive and marketing strategy and implementation plans for local or national markets and responses to specific competitive threats. Strategic consultants to management providing services in competitive strategy, marketing strategy, market research and strategy implementation. Provide services in competitive strategy, marketing strategy and tactics, market research and strategy implementation, and develop competitive and marketing strategy and implementation plans for local or national markets and responses to specific competitive threats.



Educational Service Center of Central Ohio

• United States
• Education Administration Programs
• 400 - 500 Employee

• Guest Teacher- Integrated Language Arts, Grades 7-12

  • Feb 2008 - Present

  Licensed by the State of Ohio, Department of Education as a Substitute Teacher in Integrated Language Arts, grades 7-12. Guest Teacher in Bexley City Schools, New Albany-Plain Local Schools and Columbus School for Girls. Licensed by the State of Ohio, Department of Education as a Substitute Teacher in Integrated Language Arts, grades 7-12. Guest Teacher in Bexley City Schools, New Albany-Plain Local Schools and Columbus School for Girls.



The Jewish Community Center of Greater Columbus

• United States
• Wellness and Fitness Services
• 1 - 100 Employee

• Marketing Director

  • Mar 2014 - Oct 2019

  The "J" is a human service agency offering a varied program that is Jewish in nature, serving approximately 200,000 members of the general population of Greater Columbus. Drive Jewish membership, participation and loyalty at the JCC including Outreach Programming. Responsible for the creating, planning, development, execution, and ongoing management of the marketing strategy and initiatives including messaging, branding, strategic marketing, publicity and promotion, and website development and applications, for the agency as a whole, and for the core program areas of cultural arts, fitness, early childhood services, senior services, and camp. Show less



Boot Barn

• Retail
• 700 & Above Employee

• Vice President of Marketing

  • Jun 2011 - Dec 2012

  America’s largest western and work wear retailer. Responsible for development / implementation of marketing communications and advertising plans and alignment with e-commerce initiatives to meet growth and project projections. Directly responsible for execution of branding activities. * Developed and rolled-out new customer loyalty / rewards program. * Increased store traffic by partnering with merchandising and store operations teams to create promotions that resulted in record single year sales and company profit. * Managed process to develop key customer segmentation analysis to direct marketing programs that created better efficiencies in targeting communications. Call me at 614-361-4345 to discuss how implementing customer segmentation and control groups created improved campaign results. Show less



Pivotal Strategies

• Columbus, OH

• Partner / Customer Engagement Strategist

  • 2006 - 2011

  Business development and professional services consulting organization for various companies in the retail industry. Developed / polished start-up retailers’ strategic vision; developed business marketing plans and strategies, aligned communications with strategies, planned and implemented brand positioning. * Prepared comprehensive business marketing plans, created marketing programs and promotions to build brand awareness and drive traffic, provided research and evaluation of marketing communication programs to implement effective strategies to increase traffic and revenue. * Client Relationships included: Purcoat, Shoe Retreat, Jack Threads, Design Marketplace, Citi Trends, Family Express, Tuesday Morning. Creating a business and marketing plan to introduce a retail concept? Call me at 614-361-4345 to learn how customer research and analytics supported the brand positioning. Show less



The Picture Factory

• Naples, FL

• Vice President of Marketing - Extended Pivotal Strategies Contract Assignment

  • 2006 - 2008

  Retailer of wall art and home accessories. * Primary responsibility was concentrating strategy on the development of brand awareness with focus on acquisition of a new and larger loyal customer base while maximizing purchasing dollars from the current customer base. * Orchestrated and directed business plans and marketing initiatives including the annual marketing budget, media mix creative execution, customer activation promotions, field marketing, events, and public relations programs. To learn the impact of introducing a new marketing communications program focused on image built around brand and customer shopping experience (versus previous “weekly sales event” method) call me at 614-361-4345. Show less



DSW Designer Shoe Warehouse

• Retail
• 700 & Above Employee

• Vice President of Marketing / Director of Advertising

  • 1991 - 2005

  Leading branded footwear and accessories retailer. VICE PRESIDENT OF MARKETING (1998-2005) DIRECTOR OF ADVERTISING (1991-1998) Responsible for all marketing functions, generating new customers, increase purchases and enlarge awareness in new markets; develop surveys / communications strategies; manage / administer marketing budget; work closely with merchandising, store operations to ensure sales strategies are aligned and efforts adhere to approved strategies. Administered a $45 million budget, and managed 14 associates. * Reduced marketing budget by instituting better efficiencies and helping grow store base. * Saved $1M and boosted efficiency and flexibility of customer loyalty program by bringing database management in-house allowing customers instant access to membership and purchase information. * Worked directly with product placement partners, generated exposure through “The View,” “Good Morning America” and “What Not to Wear.” * Directed and wholly accountable for all agency partnerships. * Entered into relationships and sponsorships with, . - The Ohio State University Athletics Dept. (basketball & football), . - Denver Broncos, . - Cleveland Browns, . - Columbus Crew . - Ladies Professional Golf Association (LPGA), and . - The Susan G. Komen Breast Cancer Research Foundation. Call me at 614-361-4345 to learn how to enable a smaller investment and earn a better ROI on customer acquisition programs through the strategic execution of an emotional and engaging customer loyalty program. Show less