Emily Hooper
Director of Communications at The S/L/A/M Collaborative (SLAM)- Claim this Profile
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Bio
Joshua Inoue
Emily was a pleasure to work with on a daily basis. Not only was she carrying the load of moving a firm into the 21st century of global engagement but she was also focused on delivering solid analytics to help both justify and direct the efforts of the firm. She did all of this with great professionalism and a patient expertise while she helped the rest of us understand all the information in front of us. Emily is a shining global brand ambassador and any firm would benefit from her expertise.
Vinnie Virga
Emily is an incredibly talented individual. She is capable of handling multiple projects simultaneously at the highest level of quality. Her ability to communicate well, listen to both the spoken and unspoken word, and translate this into usable insights is both unusual and outstanding. She is competitive but never so much that you wouldn’t enjoy working with her or having her on your team. Emily is also very good with today’s technology and understands how powerful and important it can be to an overall good business strategy.
Joshua Inoue
Emily was a pleasure to work with on a daily basis. Not only was she carrying the load of moving a firm into the 21st century of global engagement but she was also focused on delivering solid analytics to help both justify and direct the efforts of the firm. She did all of this with great professionalism and a patient expertise while she helped the rest of us understand all the information in front of us. Emily is a shining global brand ambassador and any firm would benefit from her expertise.
Vinnie Virga
Emily is an incredibly talented individual. She is capable of handling multiple projects simultaneously at the highest level of quality. Her ability to communicate well, listen to both the spoken and unspoken word, and translate this into usable insights is both unusual and outstanding. She is competitive but never so much that you wouldn’t enjoy working with her or having her on your team. Emily is also very good with today’s technology and understands how powerful and important it can be to an overall good business strategy.
Joshua Inoue
Emily was a pleasure to work with on a daily basis. Not only was she carrying the load of moving a firm into the 21st century of global engagement but she was also focused on delivering solid analytics to help both justify and direct the efforts of the firm. She did all of this with great professionalism and a patient expertise while she helped the rest of us understand all the information in front of us. Emily is a shining global brand ambassador and any firm would benefit from her expertise.
Vinnie Virga
Emily is an incredibly talented individual. She is capable of handling multiple projects simultaneously at the highest level of quality. Her ability to communicate well, listen to both the spoken and unspoken word, and translate this into usable insights is both unusual and outstanding. She is competitive but never so much that you wouldn’t enjoy working with her or having her on your team. Emily is also very good with today’s technology and understands how powerful and important it can be to an overall good business strategy.
Joshua Inoue
Emily was a pleasure to work with on a daily basis. Not only was she carrying the load of moving a firm into the 21st century of global engagement but she was also focused on delivering solid analytics to help both justify and direct the efforts of the firm. She did all of this with great professionalism and a patient expertise while she helped the rest of us understand all the information in front of us. Emily is a shining global brand ambassador and any firm would benefit from her expertise.
Vinnie Virga
Emily is an incredibly talented individual. She is capable of handling multiple projects simultaneously at the highest level of quality. Her ability to communicate well, listen to both the spoken and unspoken word, and translate this into usable insights is both unusual and outstanding. She is competitive but never so much that you wouldn’t enjoy working with her or having her on your team. Emily is also very good with today’s technology and understands how powerful and important it can be to an overall good business strategy.
Credentials
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Google Analytics
ImpartureJan, 2018- Nov, 2024 -
The Craft of Food Writing
International Culinary Center
Experience
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The S/L/A/M Collaborative (SLAM)
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United States
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Architecture and Planning
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100 - 200 Employee
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Director of Communications
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Apr 2023 - Present
SLAM is an architecture firm with integrated construction services, landscape architecture, structural and civil engineering, and interior design. www.slamcoll.com SLAM is an architecture firm with integrated construction services, landscape architecture, structural and civil engineering, and interior design. www.slamcoll.com
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DLR Group
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United States
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Architecture and Planning
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700 & Above Employee
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Digital Brand Manager | Associate
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Feb 2017 - Mar 2023
I lead the communications strategy to grow DLR Group's brand presence on digital platforms including the firm's website and third-party websites, social media platforms, email strategy, audio and visual mediums. For a company of 1,300 across 30 offices, I've rolled out editorial calendars and content production standards for the firm's web content, structured teams to execute global social strategies, established brand partnerships, doubled web traffic, increased social engagements by 50%, and consistently measure and report all digital analytics to refine strategic approach. I also secured and directed an exclusive brand partnership with Accidentally Wes Anderson, which was a first in the architecture and design industry. Show less
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IA Interior Architects
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United States
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Design Services
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700 & Above Employee
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Digital Marketing Manager
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Feb 2014 - Feb 2017
I was responsible for bringing the firm's digital presence off of Flash and onto Wordpress for two brand new sites; produced a consistent video program; and launched the commercial interiors industry's first podcast. I led a team of on-site and off-site marketing and communications professional to execute a distribution strategy across six social media platforms, and developed monthly analytics reports to transparently communicate progress. • Conceived and produced crowd-sourced campaign of 20 videos for corporate rebranding • Launched and produced quarterly case study videos to supplement design portfolio • Launched corporate blog; developed and published content twice per week publishing calendar • Launched the firm’s Twitter, LinkedIn, Instagram, Facebook, Google+, YouTube account best practices and style guides, representing 19 international offices • Launched the commercial interiors industry’s first podcast on iTunes + Google Play • Curated external communications across eight departments and 19 offices • Designed the firm’s global email strategy and best-practices Show less
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The Architect's Newspaper
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United States
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Writing and Editing
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1 - 100 Employee
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Special Projects Editor
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Mar 2013 - Feb 2014
As the publication's special projects editor, I authored a weekly column on parametric design; launched a brand new series on building envelopes; and executed a consistent email program for each. I also attended design events locally, nationally, and internationally to develop special sections in print and online for one of the design industry's most respected media outlets. • Developed editorial calendar and wrote building technology series for 30,000+ subscribers • Launched web-exclusive editorial column to 15,000+ subscribers • Executed weekly email programs for three of the publication’s products • Managed the brand’s Twitter account of 100,000+ followers • Developed product and special sections for four regional print and monthly web editions Show less
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Contract Magazine
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United States
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Book and Periodical Publishing
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Associate Editor
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Nov 2011 - Feb 2013
As the magazine's associate editor, I wrote and edited stories for print editions, and managed the firm's digital presence including the website, blog, email distribution program, and social media channels. I also administered the magazine's six design competitions. • Produced print and web-exclusive editorial content for contractdesign.com, including current events, and project and product coverage • Managed the brand’s Twitter, Facebook, Tumblr, LinkedIn, Instagram, Vimeo, and blog • Built, edited, and deployed two weekly and two monthly emails • Managed and administered the brand’s six project and product design competitions Show less
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Floor Covering News
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United States
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Book and Periodical Publishing
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1 - 100 Employee
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Web Manager, Associate Editor
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Jul 2009 - Nov 2011
Hired as an assistant editor, I was promoted to associate editor and web manager during my time with the publication. I helped launch a new website; designed the brand's first social media program across five platforms; produced special edition publications; and traveled to report on local, national, and international industry events. • Pitched and wrote editorial features and schedules • Managed editorial and advertising content for fcnews.net • Launched and built Facebook, Twitter, Flickr and YouTube account strategy • Managed six regular columnists for monthly print features Show less
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CIC International Language School
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Wakamatsu, Japan
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Native English Teacher
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Apr 2008 - Apr 2009
• Developed and administered English language lessons for students age 2 through 70 • Member of the Japanese American Language Teachers Association • Developed and administered English language lessons for students age 2 through 70 • Member of the Japanese American Language Teachers Association
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Education
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2004 - 2006
Ithaca College
Bachelor of Science (B.S.), Philosophy
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