Senior Designer

• Mar 2020 - Present

Senior Designer

• Jun 2019 - Mar 2020

Freelance Designer

• Nov 2017 - Mar 2020

• Create and develop dynamic signage, digital advertising, branding, marketing materials, and web design for clients across a diverse range of industries, including National Sign Corporation, Netsertive Inc, Noble Neon, and Charter Real Estate, SOIL gallery. • Build and manage lasting relationships with clients, maintaining open lines of communication while establishing the project vision and negotiating contracts. • Ensure that all projects are delivered on time, within budget, and exceeding client expectations. • Cultivate engaging marketing collateral that drives brand awareness 100% and brings in new revenues. Show less

Creative Director & Partner

• Oct 2016 - Nov 2017

• Led the creative direction and design of over 20 projects, while also managing all operational, strategic, financial, and staffing functions. • Designed a wide variety of digital and print media including reports, websites, UI/UX design, interactive digital ads, infographics, logos, and icons. • Facilitated client meetings to pitch concepts and reiterate project goals, while garnering $15,000 in new business. • Identified opportunities to streamline workflow, implement brand standardization and share best practices across creative, marketing and analytical operations. • Conceived and formatted a new website, utilizing skills in HTML and Adobe Create Suite to generate and edit materials. Show less

Senior Designer

• May 2010 - Oct 2016

• Oversaw marketing, branding, and product design, creating compelling visual styles that enabled brands to deploy digital marketing campaigns that boosted traffic and sales within targeted markets. • Collaborated with Marketing Director and VP of marketing to establish the corporation’s identity, develop branding and style guidelines that align them consistently across brand touchpoints, and produce such B2B marketing deliverables as reports, sell sheets, landing pages, Powerpoint presentations, infographics, interactive digital ads, emails, and promotional items. • Partnered with numerous high-profile national brands, including CBS, NBC, Discovery Channel, Ford, Comcast, Toyota, and Invisalign. • Recruited, hired, managed, and mentored 5 junior designers, actively training them in industry best practices while encouraging their creativity and growth. • Delivered creative direction and visual design to the creation of the corporate website, in addition to updating the corporate logo to meet new standards. • Audited existing corporate collateral and revamped materials to achieve cohesion with new branding guides. • Executed UX/UI design, wireframes, and prototyping for Mixpo ad products, working with product team leaders to gather valuable feedback and ensure deliverables are met. • Implemented user experiences within the Mixpo ad platform tool that enabled users to intuitively build and track ad performance, enhancing productivity and efficiency. Show less

Owner

• Jul 2008 - Sep 2014

• Designed, manufactured, and installed vinyl graphics and signage for local retail businesses and art galleries. • Designed, manufactured, and installed vinyl graphics and signage for local retail businesses and art galleries.

Graphic Designer

• Jul 1998 - Jul 2008

• Created innovative signage from concept to execution. • Researched municipal sign codes and prepared permit drawings. • Developed detailed fabrication drawings and full size fabrication patterns. • Prepared and installed vinyl graphics and signs. • Created innovative signage from concept to execution. • Researched municipal sign codes and prepared permit drawings. • Developed detailed fabrication drawings and full size fabrication patterns. • Prepared and installed vinyl graphics and signs.