Marta Larripa

Brand Strategist at Morillas Brand Design
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Location
Barcelona, Catalonia, Spain, ES

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Experience

    • Spain
    • Advertising Services
    • 1 - 100 Employee
    • Brand Strategist
      • Feb 2020 - Present
    • Spain
    • Advertising Services
    • 1 - 100 Employee
    • Strategic Brand Planning
      • Nov 2019 - Feb 2020
    • Spain
    • Public Relations and Communications Services
    • 1 - 100 Employee
      • Mar 2017 - Nov 2019

      • Effectively manage key client accounts and relationships.• Plan, create and apply creative content brand strategies for current and potential clients.• Coordinate and work with all agency profiles to devise projects that meet the client brief and budget.• Work with the strategy team to brief the rest of the profiles involved in each of the projects.• Present and negotiate (with specialized profiles if necessary) agency ideas, project plans and budgets with conviction.----------• Coordinate and monitor on&off media campaigns in order to increase brand authority and reputation.• Detailed performance reports (including rankings, web statistics, etc).• Strategic consultancy, complex sends to tight deadlines and provides insight to clients. Show less

      • Mar 2017 - Nov 2019

      • Mar 2017 - Sep 2018

    • Spain
    • Advertising Services
    • Digital Marketing & Communication
      • Sep 2016 - Oct 2018

      • Creative Content for blog posts, articles, newsletters, communication materials, and copywriting for social media channels. • Digital marketing consultancy in order to grow the company's presence through blogs, Twitter, Facebook, Youtube and other relevant online properties. • Video and image producer and editor in different formats. • SEO: Optimise the story to make the company visible. • Responsible for customer support answering questions however they come in (phone, e-mail, Twitter) and managing any online feedback forums. Show less

    • United States
    • Hospitality
    • Host
      • Oct 2015 - Aug 2016

      • Using hotel resources to maximize guests’ satisfaction & optimize revenues. • Sales-minded. Presents options and alternatives to guests and offers assistance in making choices. • Continuously developing the hotels brand. • Providing the hotel owners with regular reports on the hotels operating objectives and fiscal performance. • Organizer and host of indoor ant outdoor hostel activities. • Using hotel resources to maximize guests’ satisfaction & optimize revenues. • Sales-minded. Presents options and alternatives to guests and offers assistance in making choices. • Continuously developing the hotels brand. • Providing the hotel owners with regular reports on the hotels operating objectives and fiscal performance. • Organizer and host of indoor ant outdoor hostel activities.

    • Event Project Manager
      • Jun 2015 - Oct 2015

      • Effectively plan, organize and manage business meetings, conferences, fundraisers, conventions, exhibits and special events. • Coordinate a variety of service functions in preparation for events and managing ancillary services including food and beverage requirements, sales techniques, marketing plans, project plans, and post-event evaluations. • Communicate professionally in verbal and written settings using technology and office productivity tools. • Employ management principles such as time management and multi-tasking in the event management environment Show less

    • Advertising Services
    • 700 & Above Employee
    • Social Media Strategist
      • Jan 2015 - Jun 2015

      • Proper segmentation techniques, defining a content strategy, building personas, and channel strategies for international brands as Nescafé, Nestlé Fitness, Nesquik, Maggi, and Lion Cereals. • Monitoring and benchmarking brands and new trends in the area of online marketing. • In-depth study of the statistical data RRSS, forming different strategies to adapt content for each brand and communication platform. • Day-to-day management and brand’s growth corporate social media presence. • Increased brand management, in alignment with brand voice, business strategies and audience objectives. Show less

    • Belgium
    • Civil Engineering
    • 1 - 100 Employee
    • ENG, periodista
      • Feb 2013 - Oct 2014

      • News coverage within different media supports such television and online written version • Camera, editing, and production of daily stories covering health, education, arts and culture, and some business and finance aspects. • News coverage within different media supports such television and online written version • Camera, editing, and production of daily stories covering health, education, arts and culture, and some business and finance aspects.

Education

  • Universitat Pompeu Fabra - Barcelona
    Màster en Estratègia i Gestió Creativa de la Marca, Marketing i Publicitat
    2018 - 2019
  • AAE - San Francisco
    TOEFL iBT, Foreign Languages and Literatures, General
    2015 - 2016
  • Stafford House International
    Professional Certificate, Business, Management, Marketing, and Related Support Services
    2016 - 2016
  • Universitat Ramon Llull
    Master's degree in Protocol, Institutional Relations, and Strategic Event Management, Journalism
    2014 - 2015
  • Universitat Ramon Llull
    Journalism, Communication and Media Studies
    2010 - 2014

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