Experience

Goodkin

• Czechia
• Advertising Services
• 1 - 100 Employee

• Partner // Strategic Planner

  • Feb 2020 - Present



Peppermint digital s.r.o.

• Strategic Planner

  • Mar 2019 - Oct 2019



Proximity Prague

• Czechia
• Advertising Services
• 1 - 100 Employee

• Digital Strategic Planner

  • Jun 2016 - Jan 2019

  • Preparation of strategies and concepts of multi channel communicationcampaigns for existing and potential clients in CEE region• Creation of strategic proposals, communication ideas and customerinsights for creative concepts and their presentation to the clients• Research and Data analysis of communication channels and proposingoptimisation and effectivity improvements based on them• Implementation of new technologies into analysis and communicationstrategies (data, ML and AI, prospecting and prediction models, etc.)• Clients: SHELL, Proctor&Gamble, Pepsi, Mercedes Benz, ČeskýRozhlas, Johnnie Walker, ČSOB, E.ON, U.S. Embassy



Tribal DDB Prague

• Head of Digital Department/Digital Director

  • Mar 2013 - May 2016

  • Building and management of the agency’s digital team (Client Service,Project Management, Creative, Development, Social Media, Content,Data) – team growth from 1 to 9 people.• Searching and fulfilment of New business opportunities – triplingfinancial turnover of the department within 2,5 years• Responsibility for the annual financial plan of the department,preparation of calculations and cost estimates• Creating and implementing of online marketing strategies and content• Idea making and presentation of creative ideas and strategies• Project management, project planning and technical specificationsupervision• Communication and negotiation with clients and external suppliers/vendors• Clients: McDonald’s, Volkswagen, BILLA, Aukro, ČSOB, Four SeasonsHotel, Lactalis, Wrigley, University of New York in Prague



Euro RSCG / Havas Worldwide Digital

• Digital Project Manager

  • Jul 2010 - Feb 2013

  • Management of multiple digital campaigns (Display, Content, Web, Direct, Social Media, Mobile)• Building online communication strategies and idea making for digital projects and content• Client service, communication and negotiation with the client and managing agency resources (Graphic Designers, Developers, Social Media Managers) • Preparation and presentation of proposals to clients• Budget calculation and preparation of cost estimates• Supervision of delivery deadlines, monitoring of workflow and quality control• Team leadership (Designer, Developer, Data, Executive)• Clients: Komerční banka (Société Générale), Česká pojišťovna (the biggest insurance company in the Czech Republic), Citroen, UNICEF



Sun Marketing, s.r.o.

• Advertising Services

• Account Manager

  • Sep 2009 - Jun 2010

  • Management of online advertising campaigns focused on performance (PPC, SEO, SEM)• Communication and negotiation with clients, acquiring new clients • Creation of marketing strategies and advertising campaigns• Preparation and presentation of proposals to clients• Budget calculation and preparation of cost estimates• Supervision of delivery deadlines, monitoring and quality control • Team leadership (Designer, Developer, SEM specialist, Executive)• Clients: T-Systems, Egmont, EURO RSCG (Ministry on Transport, EKOKOM)



ONYX Company - advertising

• Online Project Manager

  • Feb 2009 - Aug 2009

  • Responsibility for management of online projects• Planning of strategies, required resources a investments• Coordination of external suppliers – local and international• Supervision of delivery deadlines, monitoring of workflow and quality control• Independent project management, preparation of presentations• Planning future focus of projects and proactive development of relationship with clients• Clients: BILLA, TESCO, Interspar, LG



Ministry of Education, Youth and Sports

• Education Administration Programs
• 300 - 400 Employee

• PR and Communication Specialist

  • Oct 2005 - Feb 2009

  • Creation of publicity plans and marketing strategy, responsibility for creating promotional materials for projects funded from EU funds• Communication with the media, agencies and suppliers, coordination and quality control, preparing press releases and conferences• Organization of workshops, lectures and conferences



EUROPOSAO D.O.O.

• Co-owner

  • Jul 2007 - Jan 2009

  • Company management, creation of strategies for further development• Responsibility for particular commissions and their process• Preparation of contracts, control of finances and investments• Preparation and coordination of time schedules and presentations of Czech companies abroad• Clients: IBM, CS Cargo, ESA Logistics, Průmstav, Ravak



TRENIN web design

• Co-owner/Project Manager

  • Feb 2002 - Dec 2004

  • Communication and negotiation with clients and suppliers• Management of marketing projects and creation of marketing strategies• Preparing presentations and new clients acquiring