Michael Keukert
Geschäftsführer at AIXhibit- Claim this Profile
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Bio
Experience
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AIXhibit
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Germany
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Technology, Information and Internet
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1 - 100 Employee
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Geschäftsführer
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Feb 2022 - Present
Aachen, North Rhine-Westphalia, Germany
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Vorstand
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Oct 2011 - Feb 2022
Aachen, Germany
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cowork AG
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Germany
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Real Estate
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1 - 100 Employee
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Member Of The Supervisory Board
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Apr 2017 - Present
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FOM University of Applied Sciences for Economics and Management
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Germany
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Higher Education
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700 & Above Employee
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Dozent
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Mar 2017 - Present
Kreisfreie Stadt Aachen Area, Germany Lehrbeauftragter für E-Commerce und Onlinemarketing
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Marketing Director
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May 2010 - Oct 2011
Kreisfreie Stadt Aachen Area, Germany
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Sales Manager
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Jan 2009 - Apr 2010
Responsible to rebuild a dealer network in Germany, Austria and Switzerland. This includes finding and selecting suitable dealers, negotiate distribution agreements, train the sales and technical staff and work on joint projects.
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Product Marketing Manager
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Mar 2002 - Dec 2008
As Product Manager liaison between sales departments and engineering/development department, inlcuding trainings for dealers and distributors. As marketing manager responsible for advertising, new media and cross media campaigns, tradeshows and roadshows. Development of online campaignes and web development.
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International Sales & Marketing Manager
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Dec 1998 - Mar 2002
Founding member of the "International Sales & Marketing Department". Sales manager EMEA as well as managing and planning all marketing related tasks including partner relationships, press, PR, advertising and tradeshows.
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Marketing Consultant
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Apr 2006 - Dec 2008
As daughter company of SCP, KIP Deutschland entered the German market almost completely unknown. My task (handled from my position at SCP) was to establish the brand "KIP" across all media with a heavy focus on online media. This involved strategic planning of all marketing and PR campaigns, including press, tradeshows, roadshows, channel training, channel materials, web development and direct mail. The primary challenge was the very tight budget for this market introduction. At the… Show more As daughter company of SCP, KIP Deutschland entered the German market almost completely unknown. My task (handled from my position at SCP) was to establish the brand "KIP" across all media with a heavy focus on online media. This involved strategic planning of all marketing and PR campaigns, including press, tradeshows, roadshows, channel training, channel materials, web development and direct mail. The primary challenge was the very tight budget for this market introduction. At the end of this process, the brand "KIP" became #3 after the market leaders Océ and Xerox. Show less
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PR Manager
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Oct 1996 - Dec 1998
Establishing and maintaining press relations. Managing advertising budget. Strategic planning of advertising and PR campaigns. Liaison to industry associations. Contributing author for industry magazines. Trainer/speaker for seminars and conferences.
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Technical Writer
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Aug 1993 - Oct 1996
Planning, development, techwriting, layout and production of all manuals. Translation of 3rd party manuals. As a "related" task, all tradeshow and advertising activities wer handled by me.
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Education
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RWTH Aachen University
Electrical Engineering, English Language & Literature, German Language & Literature