Marek Kempka

Head of Customer Experience & Innovation at IQS Sp. z o.o.
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Contact Information
us****@****om
(386) 825-5501
Location
PL
Languages
  • English Full professional proficiency
  • Polish Native or bilingual proficiency
  • Russian Professional working proficiency
Skills

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Kirill Shpara, PhD, MBA

It was a fortune that squared us together one year ago in Moscow. Marek inspirited me by his belief in Eye-tracking, Virtual shop, NPVO technologies. This was the case when I got more then I previously wish in terms of data, actionable insights, quick response & support, live presentations and the rest of the possible features. Overall Marek’s work for us was the one of the best case of effective spending money on research and in maximizing the ROMI.

Damien de Maisonneuve

Marek is a very good professional. He has very good theoritical knowledge about marketing research, but he also knows how to transform theory into practice and business needs. Marek knows how to lead complex projects and find creative solutions to implement them.

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Credentials

  • CXPA Professional Member
    Customer Experience Professionals Association (CXPA)
    Jan, 2023
    - Sep, 2024

Experience

  • IQS Sp. z o.o.
    • Poland
    • Market Research
    • 1 - 100 Employee
    • Head of Customer Experience & Innovation
      • Jan 2023 - Present

      IQS is a research & technology company offering extensive portfolio of research products, methods and tools, including: CX software, automated surveys as well as qualitative and quantitative ad-hoc research. At IQS, we believe that the key to success in a rapidly changing environment is to focus on problem-solving approaches in partnership with our clients. Our motto, "think forward," has also been my personal philosophy, it reflects our commitment to finding innovative solutions that meet the unique needs of our clients.

  • Omnistream Co
    • South Africa
    • Legal Services
    • 1 - 100 Employee
    • Partner | Consultant
      • Jan 2021 - Dec 2022

      Omnistream technology introduce retailers to automated persona intelligence, store level assortment, planograms and predictive solutions based on internal and multiple external data sources. Omnistream technology introduce retailers to automated persona intelligence, store level assortment, planograms and predictive solutions based on internal and multiple external data sources.

  • Shoppermark
    • Poland
    • Market Research
    • Founder | Consultant
      • Jan 2020 - Dec 2022

      Shoppermark key focus was on mapping Consumer Journey and Shopper Insights. We have launched an Online Path to Purchase syndicated study based on behavioural data. This was the first ever cross category and cross market programme covering many FMCG categories in Europe & Australia. Shoppermark key focus was on mapping Consumer Journey and Shopper Insights. We have launched an Online Path to Purchase syndicated study based on behavioural data. This was the first ever cross category and cross market programme covering many FMCG categories in Europe & Australia.

  • Saatchi & Saatchi IS.
    • Digital Transformation & eCommerce Strategy Director
      • Jul 2019 - Dec 2019

      Leading a team of 25 ecommerce strategists delivering consumer-led analysis and marketplace knowledge to generate actionable insights and strategy to support the launch and growth of D2C Leading a team of 25 ecommerce strategists delivering consumer-led analysis and marketplace knowledge to generate actionable insights and strategy to support the launch and growth of D2C

  • NielsenIQ
    • United States
    • Information Services
    • 700 & Above Employee
    • Director- Shopper Insights. Shopper Technology. Global Product Leadership. Commercial Leader- Europe
      • May 2011 - Jul 2019

      - I have managed many large-scale Consumer Journey projects for Fortune 500 clients in diverse industries, resulting in a shift towards a consumer-centric approach and measurable improvements in customer engagement and retention. - I have developed and commercialized in-store eye-tracking and path-tracking research. Later I have scaled them to be a global and successful businesses at Nielsen. - I was responsible for development, management and client consulting for shopper insights projects using innovative technologies such as eye-tracking, path-tracking, traffic intelligence, web usability and virtual shopping as well as more traditional shopper research. - I was European champion in Consumer Neuroscience research using EEG, with expert training from NeuroFocus Cincinnati US. - Company representation at trade conferences across Europe. Presenting research findings on: What's next for retailing, Strategies for e-Commerce success, How Technology is changing the way we shop.

  • MEMRB
    • Cyprus
    • Market Research
    • 1 - 100 Employee
    • Consumer Research Director
      • Dec 2006 - Apr 2011

      I had a great pleasure of relaunching and managing Consumer Research business at MEMRB. Starting from zero until business grew substantially. Acquired by Nielsen in 2011. I had a great pleasure of relaunching and managing Consumer Research business at MEMRB. Starting from zero until business grew substantially. Acquired by Nielsen in 2011.

  • Groupe Casino
    • France
    • Retail Groceries
    • 700 & Above Employee
    • Manager - Market Research. CX. Loyalty. Advanced Analytics. Category Management - Geant
      • Nov 2000 - Nov 2006

      I have introduced advanced analytics, which even today can be called cutting-edge, incl.: - Business Intelligence based on Loyalty Program data - pioneering with neural networks - Customer Experience analytics integrated with BI - Customer geocoding & Catchment area analytics - Automated tool for planograms distribution and validation at the store level I have introduced advanced analytics, which even today can be called cutting-edge, incl.: - Business Intelligence based on Loyalty Program data - pioneering with neural networks - Customer Experience analytics integrated with BI - Customer geocoding & Catchment area analytics - Automated tool for planograms distribution and validation at the store level

  • Unilever
    • United Kingdom
    • Manufacturing
    • 700 & Above Employee
    • Sales Planner & Sales Analyst
      • May 1997 - Oct 2000

      Developing analytical & insights skills while forecasting sales for Hair Care & Deo-Fragrance categories and analysing market trends. Developing analytical & insights skills while forecasting sales for Hair Care & Deo-Fragrance categories and analysing market trends.

Education

  • SGH Warsaw School of Economics
    Economics, A
    2004 - 2007
  • Information Technology College
    Information Technology
    1994 - 1997

Community

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