Experience

Letterpress Communications

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Account Executive

  • Apr 2022 - Present



Completely Content Marketing

• Small Business Owner

  • Jul 2017 - Present

• Small Business Owner

  • Jul 2017 - Jul 2017

  Small business owner and freelance writer specializing in branded content for small business and nonprofit organizations. Services include brand consultations, email campaigns, SEO and all of your copy and content needs.



Siebert Realty

• United States
• Real Estate
• 1 - 100 Employee

• Marketing Director

  • 2020 - 2021



Asturian Construction

• United States
• Construction
• 1 - 100 Employee

• Marketing Director

  • 2018 - 2020



C & F Enterprises, Inc.

• United States
• Textile Manufacturing
• 1 - 100 Employee

• Brand Content Specialist

  • Jun 2016 - Aug 2018

  ◆ Writes in-depth product descriptions for all new and existing products across four brands to be used in sales materials, marketing campaigns, and e commerce sites such as Wayfair.com ◆ Manages editorial calendar to synch timing and subject matter for print and online communications based on overall marketing strategy and product development timelines ◆ Collaborates with marketing and design teams to create, develop, and manage content creation and revision for all marketing campaigns, catalogs, and branding materials ◆ Creates copy for editorial submissions and press releases to be sent to trade publications ◆ Edits all C&F branded content, including sales presentations ◆ Responds to all social media correspondence in a timely manner ◆ Develops and oversees creation of new content for three company blogs, posting 5-7 times per week. ◆Assists in brand management and development Show less



Starving Artist Studio

• United States
• Writing and Editing

• Marketing and Public Relations Manager

  • Apr 2013 - May 2017

  Oversaw all digital, electronic and print marketing for the business ◆ Deepened relationships with all media to ensure the most effective messaging and positioning of the brand ◆ Utilized Google AdWords for search engine optimization ◆ Interacted daily with the public, providing exceptional, lasting customer relationships ◆ Implemented work strategies based on task priority and customer needs ◆ Prepared and adhered to budgets ◆ Responsible for maintaining, designing and troubleshooting website. ◆ Managed online booking website for all workshops, camps and events. ◆ Served as liaison between customers and studio owners ◆ Analyzed web usage in relation to advertising and marketing campaigns with Google Analytics Show less



Christopher Newport University

• United States
• Higher Education
• 700 & Above Employee

• Branding and Event Coordinator

  • Sep 2015 - Jun 2016

  ◆ Researches and assists with digital marketing and electronic media promotions ◆ Oversaw the initial launch of the Ferg Insider mobile app and maintains content as needed. ◆ Plan marketing and branding objectives based on marketing trends and analytics ◆ Engages consumers on social media ◆ Utilizes technology and appropriate industry standards to insure maximum target audience reach ◆ Collaborate with sales and sourcing to develop strategic partnership activities and implement the execution framework and strategic plan on identified opportunities. ◆ Event Coordinator for My Stage@The Ferg young professionals group and private receptions ◆ Engages community as outreach coordinator at tradeshows and community events ◆ Assists with website maintenance through Wordpress content management system Show less



Canon Virginia, Inc

• United States
• Machinery Manufacturing
• 400 - 500 Employee

• Administrative Assistant/Policy and Procedures Coordinator

  • Sep 2011 - Feb 2013

  Provided administrative support for ten departments at Canon, Virginia including DSLR, Powershot, Video, and Lens Factory Service Centers and Refurbishing Operations. Created and edited policies and procedures for all ten departments, adhering to a strict style guide Handled all purchasing with the use of a PCard and a multimillion dollar budget. Responsible for inventory of all Fixed Assets valued at over $10,000. Conducted new hire orientation for all new contract and permanent employees. Maintained the use of over 300 employee lockers. Kept a record of several trends within the departments including individual production, overall production, backlog, turnaround time, and hiring and attrition. Maintained all Organizational Charts (updated weekly). Show less



Virginia Tech

• United States
• Higher Education
• 700 & Above Employee

• Communications Assistant

  • Jan 2008 - Dec 2009

  Writing press releases, ad and brochure copy, and web text for various clients throughout the division. Attending weekly creative meetings to brainstorm with clients and obtain information about upcoming projects. Creating content for staff newsletter and assisting with social media presence. Attending several professional conferences including the New Media Expo in Las Vegas, NV and the College Communicators Association conference.

• New Media Communications Assistant

  • Jun 2008 - Feb 2009

  Established social media presence by incorporating YouTube videos, podcasts, Twitter, and Facebook in marketing campaigns. Utilized blogging to answer frequently asked questions during freshman orientation in 2008. Continued duties as Communications Assistant during this time.

• Marketing Assistant

  • Aug 2006 - Jan 2008

  Performed various office assistant duties as assigned including copying, cutting, laminating, and distributing promotional materials, making deliveries in a state-licensed vehicle, keeping record of media hits in the newspaper and trade publications, creating spreadsheets and other documents to record customer responses to marketing campaigns and special events.



SeekingDesigners.com

• Intern

  • Apr 2008 - Aug 2008

  Interviewed apparel and product designers new to the website and wrote features for the Inside Scoop portion of the website. Updated web content as assigned. Interviewed apparel and product designers new to the website and wrote features for the Inside Scoop portion of the website. Updated web content as assigned.



UniversityChic.com

• Fashion Blogger

  • Sep 2006 - Jul 2008

  Authored a weekly online fashion column, "Glimpse of Gorgeous" and inspirational column, "Get Inspired" for UniversityChic.com. Reviewed products for the website as well as researched and wrote several feature articles. Published in the 2009 edition of UChic: A College Girl's Guide to Everything. Authored a weekly online fashion column, "Glimpse of Gorgeous" and inspirational column, "Get Inspired" for UniversityChic.com. Reviewed products for the website as well as researched and wrote several feature articles. Published in the 2009 edition of UChic: A College Girl's Guide to Everything.