Experience

Digital Learning Institute

• Ireland
• E-Learning Providers
• 1 - 100 Employee

• Digital Marketing Manager

  • Nov 2022 - Present

  -Developed and executed a holistic SEO strategy resulting in 2X organic impressions and clicks within 4 months -Optimized over 50 blogs for SEO best practices and restructured 5 core web pages resulting in the website ranking for 2X the Keywords from Oct > Mar -Reorganized and strategized all email drip campaigns resulting in better quality MQLs and SQLs for a higher sales conversion rate. -Built onboarding documents and process for the Marketing team and successfully onboarded 3 new marketing employees -Manage and supervise projects for 2 student interns



Your Day by MK

• United States
• Events Services

• Founder and CEO

  • Jun 2017 - Present

  -Built 3 service and product offerings for our target audience and spearheaded the overarching marketing campaigns to grow the business. Using audience and google analytic insights, these marketing strategies resulted in establishing ourselves in a niche market resulting in 65% of our business. -Crafted a long-term campaign across multiple platforms (social media, email, and paid marketing) for the release of digital products selling 350% more than our target, in the first week. -Built 3 service and product offerings for our target audience and spearheaded the overarching marketing campaigns to grow the business. Using audience and google analytic insights, these marketing strategies resulted in establishing ourselves in a niche market resulting in 65% of our business. -Crafted a long-term campaign across multiple platforms (social media, email, and paid marketing) for the release of digital products selling 350% more than our target, in the first week.


Wpromote
• United States
• Marketing Services
• 1 - 100 Employee
• Content Marketer, Associate Manger

  • Oct 2021 - Aug 2022


Freelance

• Egypt
• Human Resources
• 1 - 100 Employee

• Content Strategist

  • Jan 2018 - Jul 2022

  • Work with small business owners to effectively communicate and get in front of their ideal clients with content production and proven content strategies. • Researched and pitched ideas for active touchpoints before, during, and after client work for in-home chef services • Executes and produces full social media and marketing strategies for a Chicago real estate agent which resulted in 3x the inquiries for Q1 of 2021 than Q1 2020 • Created multiple branding decks on how to best speak to and get in front of target and emerging audiences, specifically Millennial and Gen Z audiences • Ongoing contracted project manager for Week of the Website working with a variety of clients to build their websites on Squarespace alongside Squarespace developers, advocating for client needs as well as setting boundaries when developers cannot deliver • Executed multiple editorial shoots for branding content with small business owners



University of Notre Dame

• United States
• Higher Education
• 700 & Above Employee

• AV Technician - Audio Video Technologies

  • Aug 2014 - May 2017

  -Handle database input and operations-Troubleshoot issues with different printing and technology software around campus

• Development - Executive Events and Stewardship Student Intern

  • Jan 2016 - May 2016

  -Helped coordinate logistics for Executive Events such as commencement and football games-Learned to use software such as PerfectTable and AllSeated



Hands Of Peace

• United States
• Non-profit Organizations
• 1 - 100 Employee

• Assistant Program Director

  • Jun 2015 - Aug 2015

  -Coordinate program scheduling -Manage and delegate tasks to staff members -Communication and Planning with staff members in the Middle East -Coordinate program scheduling -Manage and delegate tasks to staff members -Communication and Planning with staff members in the Middle East



Hands of Peace

• United States
• Non-profit Organizations
• 1 - 100 Employee

• Assistant Program Director

  • Jun 2014 - Aug 2014

  -Coordinate program scheduling -Fundraise and launch second program site in San Diego -Manage and delegate tasks to staff members -Communication and Planning with staff members in the Middle East -Coordinate program scheduling -Fundraise and launch second program site in San Diego -Manage and delegate tasks to staff members -Communication and Planning with staff members in the Middle East



U.S. House of Representatives

• United States
• Legislative Offices
• 700 & Above Employee

• Summer Intern - Congressman Deutch

  • May 2014 - Jul 2014

  Congressional Internship Congressional Internship