Experience

BranchUp

• Canada
• Advertising Services
• 1 - 100 Employee

• Director, Creative Services

  • Jan 2019 - Present

  As Creative Director at BranchUp, I oversee the production and distribution of our digital content including our daily Facebook posts, website landing pages, and personalized email marketing for travel advisors. Prior to joining BranchUp, I held senior positions in a variety of travel industry segments including publishing at Travelweek magazine; tour operation at Sunquest and Adventure Tours (now part of the Travel Brands Group); retail travel at American Express and Eaton’s Travel as well as the accommodation sector at CN Hotels (now Fairmont). The BranchUp team is committed to working with travel agents to help them shine with inspiring content.



Travelwatch Inc.

• Toronto, Canada Area

• Managing Director

  • Jan 2012 - Present

  TRAVELWATCH is an eMarketing firm specializing in travel content and distribution since 2005 with a focus on online travel marketing services for the tourism community. Travelwatch differentiates itself from bulk-email service providers by offering clients the option of DIY, a readymade turnkey program (our creative, production, broadcast, ROI assessment – agent brand) or a custom solution. Our content is presented in a soft-sell, easy and friendly manner that enhances existing client relationships, encourages conversations, promotes word-of-mouth and generates new sales through email, marketing tools and social media solutions. Specialties: Email marketing campaigns Social Media Content Marketing Consulting Travel eCommerce



Travelwatch

• Toronto, Canada Area

• Partner

  • Jan 2006 - Aug 2011

  An online application specifically for business models that involve a product/service that is distributed through an agent or reseller network to reach the customer. (ie. travel agencies, insurance and financial representatives, etc.). Our B>throuB2C service delivers 3 key benefits to an organization: 1. Maximize revenue-per-(existing)-customer through your agent/agency/ consultant/resellers within your organization 2. Drive a uniform corporate message whilst generating the desired brand awareness through tight control on content and look & feel 3. Generate ‘customer-to-reseller’ conversations that minimize customer loss and generate add-on sales 4. Leave resellers to their core competency – selling not generating eMarketing campaigns.



American Express Travel Partner Network

• Virtual/Markham

• Marketing

  • Jun 2010 - Jul 2011

  (Maternity leave contract) o Plan and implement 2010/2011 consumer marketing strategies and programs for the network leveraging the Amex card platforms (statement inserts and messaging, email blasts and direct mail). o Generate and manage marketing campaigns for the network consumer base including the strategy, selection of co-op partners, products, creative, eMarketing and integration of social media o Team leader for ongoing development of an AMEX Travel application strategy for social media as it applies to individual travel businesses.



Transat Tours Canada

• Etobicoke

• Director, Marketing, Ontario & Atlantic Canada

  • Feb 2009 - Apr 2010

  (Maternity leave contract) o Instrumental in 2009/10 company marketing plan and strategy development for European and southern sun programs for two separate brands o Managed a 6 member marketing, promotional and creative team o Created & deployed ‘GetConnected’ - a highly successful B2B eMarketing initiative to enable dissemination of promotional and other Nolitours, Transat Holidays and Air Transat information. This initiative was adopted nationally by all brands. o Created and managed a 7 digit advertising and promotion budget o Managed 3 separate brands (consistency of image, management of graphic standards, etc.).



Caribbean Tourism Organization

• Toronto

• Project Manager for VoX Travel Managment

  • 2006 - 2008

  2006 – 10 month contract for Caribbean Week Fall 2006 event 2007 – 11 month contract for Caribbean Week Fall 2007 event 2008 – Consultant to the Caribbean Week Fall 2008 event o Directed the creation, co-ordination and implementation of a series of 7 well attended consumer and trade events in a four day period marketed as Caribbean Week o Negotiated and managed all aspects relating to contracts for event venues and promotions i.e. Yonge & Dundas Square, Liberty Village Gala, Blue Jays day and a Caribbean wedding promotion that culminated in an actual wedding at the Toronto Travel Show. o Created, developed & implemented all promotions and promotional material related to selling and marketing the events to both trade and consumer in Toronto. o Managed all aspects of reporting to stakeholders in Toronto, New York and the Caribbean o Managed budgets for all events o Designed and managed website content for www.caribbeanweek.ca o Created and managed quarterly newsletter in 2006 for CTO travel trade and members



Travelweek

• Toronto

• Publisher & Group VP Marketing

  • 2004 - 2006

  18 month contract o Developed and implemented new marketing strategies for magazine and website to achieve a 10% sales increase. o Created and implemented new sales commission and strategy for sales force. o Created new revenue streams for on-line initiatives. o Designed and implemented human resources guidelines for all staff (vacation, salary & performance review policies, etc.). o Re-designed website and new member’s section. o Enhanced existing and created new products. 18 month contract o Developed and implemented new marketing strategies for magazine and website to achieve a 10% sales increase. o Created and implemented new sales commission and strategy for sales force. o Created new revenue streams for on-line initiatives. o Designed and implemented human resources guidelines for all staff (vacation, salary & performance review policies, etc.). o Re-designed website and new member’s section. o Enhanced existing and created new products.



Sunquest Vacations

• Toronto & Vancouver

• Various Sales & Marketing Positions

  • Apr 1988 - Oct 1999

  Director, Marketing - Vancouver 1997-1999 Director, Sales - Toronto 1993-1997 Manager, Sales Promotions 1988-1993 Director, Marketing - Vancouver 1997-1999 Director, Sales - Toronto 1993-1997 Manager, Sales Promotions 1988-1993



Eaton's Travel

• Toronto

• National Advertising and Promotions Manager

  • 1984 - 1986



CP Air Holidays

• Toronto, Ontario

• Advertising and Promotions Manager

  • 1982 - 1984