Matthew Ferry

Head of Data Engineering at Greenpixie
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Contact Information
us****@****om
(386) 825-5501
Location
UK
Languages
  • English Native or bilingual proficiency
  • Russian Elementary proficiency
  • Chinese Elementary proficiency

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Bio

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Credentials

  • LFC131: Green Software for Practitioners
    The Linux Foundation
    Dec, 2022
    - Nov, 2024

Experience

    • United Kingdom
    • Data Infrastructure and Analytics
    • 1 - 100 Employee
    • Head of Data Engineering
      • Dec 2022 - Present

    • United Kingdom
    • Internet Marketplace Platforms
    • 100 - 200 Employee
    • Software Engineer
      • Aug 2021 - Sep 2022

      - Supported Uswitch's mobiles comparison site using React, Node.js and Ruby to serve relevant offers to millions of users each month- Maintained and refactored a product normalisation pipeline in Clojure and Ruby to ingest, normalise, filter, and rank up to 700,000 deals daily- Led a successful product ranking algorithm test using Clojure, Ruby, and React.js to improve explainability and partner trust without sacrificing conversion- Refactored a Contentful caching API using TypeScript and Node.js to improve page speed and reduce infrastructure costs- Modified product pipeline to support changing products and seasonal offers such as Black Friday

    • Associate Software Engineer
      • Sep 2020 - Jul 2021

      - Maintained Uswitch's broadband and mobiles comparison sites using React and Node.js to serve relevant offers to millions of users each month- Co-architected an API for sharing data with affiliate partners using TypeScript and Node.js to reduce friction in user purchases and improve conversion by up to 20%- Refactored product ranking algorithm infrastructure using Python and SQL to support Data Science-based personalisation- Implemented email capture banner using React and Koa.js server-side rendering to improve customer retention

    • Data Product Manager
      • Jun 2019 - Aug 2020

      - Owned data platform for Uswitch, the UK's largest energy & broadband comparison marketplace serving more than 3 million MAU- Founded the first Data team, securing CEO buy-in for 6 Data Engineers and a Head of Data- Led adoption of self-service data platform by 170+ users via implementation and user on-boarding for BigQuery, Fivetran, Segment, dbt and Tableau- Improved analyst morale on an acquired business from -50 NPS to +50 NPS by driving cultural change and providing L&D opportunities- Directed vision and product roadmap for data platform to support business acquisition & data science-based personalisation

    • United States
    • Technology, Information and Internet
    • 700 & Above Employee
    • Senior Data Analyst
      • Aug 2018 - Sep 2022

      - Led successful data integration for two acquired businesses, enabling 40% YoY growth in gross profit- Reduced performance reporting latency by 96% via reporting automation and SQL-based ETL development- Increased profitability of paid media by 15% through implementation of revenue estimation models and machine learning tools

    • Technical Project Manager, Analytics
      • Sep 2017 - Jul 2018

      - Managed analytics migrations on several partner websites, including a head-to-head CVR test in which RV defeated a top 5 US credit card company at optimising their own homepage- Trained 120+ analysts in SQL and event analytics- Guided development of an internal competitor to Segment, Optimizely, & Twilio, capturing more than 1 billion web events

    • E-commercer Product Manager
      • Mar 2017 - Sep 2017

      - Product managed a team of 3 designers and 5 developers to produce e-commerce transaction flows for energy and telecomms websites- Conducted User Experience research to guide product improvements- Led company-wide site speed testing and improvement initiative

    • Marketing Systems Analyst
      • Jun 2016 - Feb 2017

      - Worked directly with CMO to launch direct marketing for an online travel start-up, securing a reported 9-figure valuation in the next funding round- Built an integrated e-commerce analytics stack across 3 websites & an iOS app by coding web events and CRM integrations in JavaScript- Developed all marketing reports and dashboards for C-suite, paid media analysts, and product managers

  • Bikes Unlimited, Inc.
    • Williamsburg, VA
    • Mechanic & Sales Associate
      • Aug 2014 - May 2016

      - Connected with patrons on a personal level to understand and improve the customer experience - Informed customers on bicycle technology, bicycle fit, routine maintenance, and local regulations - Managed company internet presence and social media pages - Performed new bicycle assemblies, major repairs, and minor adjustments - Connected with patrons on a personal level to understand and improve the customer experience - Informed customers on bicycle technology, bicycle fit, routine maintenance, and local regulations - Managed company internet presence and social media pages - Performed new bicycle assemblies, major repairs, and minor adjustments

  • Disrupt6, Inc.
    • Leesburg, VA
    • Threat Intelligence Services Intern
      • May 2015 - Aug 2015

      - Established IPv6 research database and project management infrastructure - Developed proprietary IPv6 research tools and practices for emerging threat characterization - Applied behavioral modeling techniques to develop new Indicators of Intent (IoIs) - Established IPv6 research database and project management infrastructure - Developed proprietary IPv6 research tools and practices for emerging threat characterization - Applied behavioral modeling techniques to develop new Indicators of Intent (IoIs)

    • United States
    • Research Services
    • 700 & Above Employee
    • Intern at the Center for Advanced Vehicle Environments (CAVE)
      • May 2013 - Nov 2014

      - Performed cutting-edge research on the state of automotive system and information security - Assisted in commercial research and development projects for multiple major passenger vehicle manufacturers - Performed reverse engineering on a variety of protocols and hardware - Helped to organize the 2013 Battelle CyberAuto Challenge to train a new generation of automotive security specialists - Performed cutting-edge research on the state of automotive system and information security - Assisted in commercial research and development projects for multiple major passenger vehicle manufacturers - Performed reverse engineering on a variety of protocols and hardware - Helped to organize the 2013 Battelle CyberAuto Challenge to train a new generation of automotive security specialists

Education

  • The College of William and Mary
    Bachelor's Degree, B.S. in Physics & Economics, Summa Cum Laude
    2012 - 2016
  • Saint Petersburg State University
    Русский язык как иностранный
    2014 -
  • Loudoun County High School
    Advanced Diploma, 3.98 Unweighted GPA
    2008 - 2012
  • Loudoun County Public Schools Academy of Science
    Advanced Diploma
    2008 - 2012

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