MJ Lyons

Senior Writer and Narrative Coordinator at Bloom Digital Media
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Contact Information
us****@****om
(386) 825-5501
Location
Toronto, Ontario, Canada, CA
Languages
  • French -

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Rachna Contractor

I hired Michael as a contributor to cover the 2015 Inside Out Film Festival for Plenitude Magazine. The tight deadlines and short-term nature of this project required Michael to be organised, communicative, and flexible while producing reviews which required minimal editing. Michael rose to the occasion and exceeded my expectations. He wrote ten dynamic and engaging reviews, providing excellent coverage of Inside Out for Plenitude. With his writing talent, conscientious analysis, professionalism and work ethic I wouldn't hesitate to work with Michael again.

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Experience

    • Design Services
    • 1 - 100 Employee
    • Senior Writer and Narrative Coordinator
      • Aug 2023 - Present

      -Manage the production and revision of game scripts for upcoming releases (demo, playtestbuilds, final production release) of LongStory 2-Contribute to writing and creative narrative design for Bloom games-Work with the technical team to implement and adjust existing scripts as required-Coordinate with the project manager to organize and complete QA rounds on productionreleases of LongStory 2-Coordinate quality assurance, playtests and other fan engagement activities in the run up to the full game release-Research and contribute pertinent knowledge to world building documents-Develop an eye for copy-editing during playtests and analyzing in-game text for optimizationand tuning potential Show less

    • Episode Writer
      • Jan 2023 - Aug 2023

      -Work with award-winning LongStory writing team, producer, creative lead and programmers to write, edit and finish deliverables in an episodic video game production cycle-Outline, map and script two episodes of an LGBT-positive dating simulator for young people exploring navigating healthy relationships and communication-Structure game writing within proprietary tools and offer quality assurance in lead up to episode launches

  • Goblin Cat Zines
    • Toronto, Ontario, Canada
    • Publisher
      • Dec 2020 - Present

      -Create a small, sustainable independent publishing venture from the ground up, highlighting new art and writing talent by up and coming LGBTQ artists -Produce inexpensive and affordable zines and chapbooks without sacrificing production quality, utilizing Adobe InDesign and Photoshop -Collaborate with a diverse roster of writers and artists from pitches, through publishing agreements, rounds of editing and design to launching products -Create a small, sustainable independent publishing venture from the ground up, highlighting new art and writing talent by up and coming LGBTQ artists -Produce inexpensive and affordable zines and chapbooks without sacrificing production quality, utilizing Adobe InDesign and Photoshop -Collaborate with a diverse roster of writers and artists from pitches, through publishing agreements, rounds of editing and design to launching products

    • Narrative Writer
      • Aug 2021 - Present

      -Craft exceptional stories and meditations with a strong focus on senses and imagery, with the stated goal of relaxing and helping listeners sleep -Pitch editor in extremely creative and open-ended process with a focus on unique writing for voice over actors -Generate writing in highly independent workflow process, working with editor to fine tune stories to go to production -Craft exceptional stories and meditations with a strong focus on senses and imagery, with the stated goal of relaxing and helping listeners sleep -Pitch editor in extremely creative and open-ended process with a focus on unique writing for voice over actors -Generate writing in highly independent workflow process, working with editor to fine tune stories to go to production

    • Non-profit Organizations
    • 1 - 100 Employee
    • Word Balloon Academy 2023 Lead Programmer
      • Oct 2022 - May 2023

      -Second year in a row heading up programming and coordination for two streams, business and arts development, for a day of panels, presentations and workshops as part of the Toronto Comic Arts Festival -Collaborate with the TCAF team to program a robust roster of panelists and presentations, everything from creative law to crowdfunding to publisher panels -Launch the weekend of programming for a nineteen-year running, independent, legacy arts and culture festival, one of the world’s largest for comic book arts Show less

    • Computer Games
    • 1 - 100 Employee
    • Lead Writer and Narrative Design
      • Mar 2022 - Nov 2022

      -Take point on redesigning narrative and writing processes, from conceptualization and narrative design through to QA on an established episodic visual novel -Coordinate with fellow team leads as well as the small narrative team to continuously improve the narrative pipeline and deliver fun and innovative episodes for multiple stakeholders, including management, Patreon supporters and Steam players -Innovate and improve gameplay experience on every level, from narrative design to the overall creative experience of an ongoing story and game world -Tackle regular extra-narrative tasks such as marketing copy, UI language and even prose writing, contributing to the project on every level Show less

    • Non-profit Organizations
    • 1 - 100 Employee
    • Word Balloon Academy 2022 Lead Programmer
      • Mar 2022 - Jun 2022

      -Headed up programming and coordination for two streams, business and arts development, for a day of panels, presentations and workshops as part of the Toronto Comic Arts Festival -Collaborated with the TCAF team and disparate participants and attendees, from indigenous comic book artists to manga translators to arts and entertainment lawyers -Launched the weekend of programming for a nineteen-year running, independent, legacy arts and culture festival, one of the world’s largest for comic book arts Show less

    • Canada
    • Broadcast Media Production and Distribution
    • 700 & Above Employee
    • CBC Reads Judge: The First Page
      • Mar 2022 - Apr 2022

      -Invited to be a judge on a national student writing challenging run by Canada’s public broadcaster, engaging young people to write the first page of a novel set 150 years in the future, with the protagonist facing an issue that's topical today -Consider broad criteria in writing craft, structure, subject engagement and creativity, choosing a top 10 in 160 plus entries -Be extremely impressed by the grasp of language of entrants aged 12-15, including a student who used the word “kriegszustand”! Show less

    • United States
    • Business Consulting and Services
    • 1 - 100 Employee
    • Marketing Consultant
      • Sep 2021 - Apr 2022

      -Proposed and implemented an ambitious but realistic multi-phase marketing plan, coordinating between company management and multiple potential business partners -Synthesized literary industry, bookstore, marketing and publishing experience into clear and practical guidance for a publisher of business and self-development titles -Optimized Amazon Advertising and implemented small scale ad campaigns to increase conversions and impressions for a business and self development brand -Proposed and implemented an ambitious but realistic multi-phase marketing plan, coordinating between company management and multiple potential business partners -Synthesized literary industry, bookstore, marketing and publishing experience into clear and practical guidance for a publisher of business and self-development titles -Optimized Amazon Advertising and implemented small scale ad campaigns to increase conversions and impressions for a business and self development brand

    • Bookstore Manager
      • May 2019 - Jul 2021

      -Managed half of a small, independent business institution with a more than 50 year history-Consistently outperformed previous months and years, increasing sales growth even during a global pandemic by facilitating robust online and institutional sales-Coordinated accounts receivable and accounts payable for thousands of dollars of stock a month, maintaining relationships with publishers, distributors and individual authors, artists and clientele-Not only increased sales but consistently turned a profit during a global pandemic Show less

    • Bookstore Administrator
      • Oct 2017 - May 2019

      -All of the above without the title and part-time

    • Design Services
    • 1 - 100 Employee
    • Episode Writer - Later Daters
      • Jan 2018 - Oct 2020

      -Develop an original IP title from the ground up, working with producer, narrative lead and technology lead on character concepts and initial narrative structure for a video game about dating in a retirement community-Collaborate and research with core narrative team and producer to write, edit and finish deliverables for the second episode of Later Daters, an episodic, mobile video game-Outline, map and script content for a LGBT-positive, visual novel style dating simulator, explores themes of love, loss, death and relationships-Create within proprietary tools and offer quality assurance in lead up to launches Show less

    • Episode Writer - LongStory Game
      • May 2015 - Dec 2017

      -Work with award-winning LongStory writing team, producer, creative lead and programmers to write, edit and finish deliverables in an episodic video game production cycle-Outline, map and script two episodes of an LGBT-positive dating simulator for young people exploring navigating healthy relationships and communication-Structure game writing within proprietary tools and offer quality assurance in lead up to episode launches

    • Canada
    • Book and Periodical Publishing
    • 1 - 100 Employee
    • Columnist, Contributor, Blogger
      • Jun 2010 - Dec 2017

      FAB Magazine, Xtra Magazine and Daily Xtra: Columnist, Aug. 2013–Nov. 2017 -Collaborate with co-columnist, editor and illustrator to create a cohesive, engaging column about lesser-known LGBT history on a bi-monthly basis Blogger, Feb. 2011–Jun. 2015 -Maintained FAB Magazine's Daily Briefs blog, formatting and troubleshooting daily posts -Utilized Xtra's proprietary back end systems to create, format and troubleshoot regular blog, working in conjunction with editors Contributor, Aug. 2010–present -Generate assignment for print and online distribution, especially focusing on queer and trans content related to unique, local and national news, arts and culture Show less

    • Canada
    • Entertainment
    • 1 - 100 Employee
    • Interactive Writer (Contract)
      • May 2017 - Aug 2017

      -Pitch and write interesting and strange NPCs remotely for an in development VR resource management game working with a Twitch 2.0 backend -Craft unique characters in a proprietary dystopian futuristic world with branching conversation narratives that offer players several endings and results based on interactive choices, including working with narrative and mechanic variables -Collaborate with narrative and project leads by independently meeting writing deadlines, receiving feedback and reworking story material in two week production cycles to assure narrative quality and project consistency Show less

  • CJRU 1280AM
    • Toronto, Canada Area
    • Radio Host
      • Dec 2015 - Jun 2017

      -Weekly music radio show exploring contemporary and post-modern music with a focus on Canadian talent -Manage social media including Facebook and Mixcloud accounts, archiving previous broadcasts and encouraging listeners to tune in -Complete radio training and ongoing content tracking to meet CRTC standards -Weekly music radio show exploring contemporary and post-modern music with a focus on Canadian talent -Manage social media including Facebook and Mixcloud accounts, archiving previous broadcasts and encouraging listeners to tune in -Complete radio training and ongoing content tracking to meet CRTC standards

    • Game Writing Contributor (Contract)
      • Feb 2016 - Oct 2016

      -Work with writing team and lead producer to create a cohesive tabletop game product -Contribute world-building to the third instalment of a popular, modern day superhero tabletop RPG book, crowdfunded successfully and delivered to backers on time -Provide outlines and various iterations of writing as needed, coordinating with lead producer to submit project deliverables on deadline -Work with writing team and lead producer to create a cohesive tabletop game product -Contribute world-building to the third instalment of a popular, modern day superhero tabletop RPG book, crowdfunded successfully and delivered to backers on time -Provide outlines and various iterations of writing as needed, coordinating with lead producer to submit project deliverables on deadline

    • Canada
    • Book and Periodical Publishing
    • Senior Writer
      • Nov 2014 - Nov 2015

      -Create feature length digital assignments and blog posts, seeking out stories beyond what is typically covered in the mainstream media -Work independently and with editors to carry out weekly digital content creation -Collaborate with the team of a new startup publication on the ground floor of a dynamic brand, with opportunities to explore new digital mediums -Create feature length digital assignments and blog posts, seeking out stories beyond what is typically covered in the mainstream media -Work independently and with editors to carry out weekly digital content creation -Collaborate with the team of a new startup publication on the ground floor of a dynamic brand, with opportunities to explore new digital mediums

  • Plenitude Magazine
    • Toronto, Canada Area
    • Film Review and Freelance Contributor
      • May 2015 - Jun 2015

      -Coordinated with Inside Out media staff and the Plenitude team, including the magazine's managing editor, associate editor and copy editor/editorial assistant to meet high expectations and contribute to a high caliber Canadian-focused literary magazine's site -Generated ten high quality film previews/reviews/interviews throughout the festival's run on an extremely quick turn around, focusing on a diversity of gender, sexuality, genres, film nationalities and themes -Problem solved logistical issues (sold out shows, back-end media requirements, edits) on the fly to ensure each piece was delivered and posted on a tight schedule -Connected with Inside Out, Plenitude and film creators on social media to ensure the previews/reviews/interviews reached a wide audience Show less

    • Contributor, Blogger
      • Apr 2014 - Sep 2014

    • Canada
    • Newspaper Publishing
    • 1 - 100 Employee
    • Intern, Contributor - Arts Department
      • Apr 2014 - Jun 2014

      -Initiated stories with the approval of editors in different departments while simultaneously receiving assignments and carrying out daily departmental tasks -Branched out into literature, video games and health writing -Completed a six-week internship as part of Masters degree -Initiated stories with the approval of editors in different departments while simultaneously receiving assignments and carrying out daily departmental tasks -Branched out into literature, video games and health writing -Completed a six-week internship as part of Masters degree

  • Toronto Is Awesome
    • Toronto, Canada Area
    • Queer Arts & Culture Editor
      • Mar 2013 - Sep 2013

  • Reach For the Top
    • Toronto, Canada Area
    • Trivia Writer
      • Aug 2012 - Dec 2012

    • Book and Periodical Publishing
    • 1 - 100 Employee
    • Intern
      • Aug 2010 - Aug 2012

    • Queer & Trans Supplement Coordinator
      • Nov 2009 - Nov 2009

Education

  • Banff Centre for Arts and Creativity
    Emerging Writer's Intensive, Creative non-fiction
    2019 - 2019
  • Ryerson University
    Master of Journalism, Journalism
    2013 - 2015
  • York University
    Bachelor of Arts Degree, Honours, Theatre Studies
    2006 - 2010

Community

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