Experience

Carrum Health

• United States
• Hospitals and Health Care
• 1 - 100 Employee

• Director, Engagement Marketing

  • Dec 2021 - Present

  United States

• Senior Manager of Engagement Marketing

  • Jun 2020 - Dec 2021

  South San Francisco, California, United States



Topgolf

• United States
• Entertainment Providers
• 700 & Above Employee

• Sr. Brand Manager, Topgolf Swing Suite

  • Aug 2017 - May 2020

  San Francisco Bay Area Lead all marketing and branding for Topgolf Swing Suite, an emerging business unit extending the Topgolf brand through an immersive, virtual sports entertainment experience. Reported to Topgolf’s Chief Marketing Officer. Created brand strategy for Swing Suite’s complex business model. Worked with independently owned and operated business partners to ensure brand consistency and drive brand awareness. Developed GTM strategy for virtual sports games. Collaborated with internal teams… Show more Lead all marketing and branding for Topgolf Swing Suite, an emerging business unit extending the Topgolf brand through an immersive, virtual sports entertainment experience. Reported to Topgolf’s Chief Marketing Officer. Created brand strategy for Swing Suite’s complex business model. Worked with independently owned and operated business partners to ensure brand consistency and drive brand awareness. Developed GTM strategy for virtual sports games. Collaborated with internal teams including sales, legal, client success, product development, and project management. Lead demand generation and content development for email, web, blog, testimonials, videos, PR and social media. Created Topgolf’s first B2B email marketing program resulting in an average 35% open rate and 21% CTR. Developed DAM website to track partner engagement and improve efficiency and communication. Sourced and managed all vendors, freelance writers and contractors for the Swing Suite Marketing. Show less



Pharmavite

• United States
• Manufacturing
• 700 & Above Employee

• Consultant, Digital Marketing

  • Jan 2017 - Jul 2017

  Nothridge, California Managed large website redesign and social media activation for the Nature Made Vitamins brand. Created social media playbook to guide content creators, social media monitoring agency and internal teams including Brand Managers, Regulatory Affairs and Consumer Affairs. Monitored and evaluated KPIs. Created digital analytics dashboard for executives.



Transamerica

• United States
• Financial Services
• 700 & Above Employee

• Director, Marketing & Brand Management

  • Jan 2012 - Apr 2016

  Los Angeles Managed national brand initiatives for leading financial organization at the corporate level. Worked with high-profile ad agencies and sports media buyers to strategize and execute national campaigns across TV, social and digital channels, managing to a $20M budget. CORPORATE SPORTS SPONSORSHIPS Developed integrated marketing plans and managed all corporate brand campaigns related to various sports sponsorships and events including Johnny Unitas Golden Arm Award, NASCAR / Rousch… Show more Managed national brand initiatives for leading financial organization at the corporate level. Worked with high-profile ad agencies and sports media buyers to strategize and execute national campaigns across TV, social and digital channels, managing to a $20M budget. CORPORATE SPORTS SPONSORSHIPS Developed integrated marketing plans and managed all corporate brand campaigns related to various sports sponsorships and events including Johnny Unitas Golden Arm Award, NASCAR / Rousch Fenway Racing, Zach Johnson Foundation Classic and San Francisco's Rock and Roll Half Marathon. Worked directly with sports agents and PGA Tour Professionals including Tom Watson & Zach Johnson. Executed video/photo shoots, interviewed athletes and directed spots for national TV, social media and digital display. Worked with key media partners (NBC, Turner, Golf.com, Golf Digest, PGA TOUR, etc.) Managed microsite launch and on-going content to engage a community of golf enthusiasts. NATIONAL BRAND CAMPAIGNS Managed national brand campaign across various channels including print, TV, social media and digital platforms. Sourced video agencies and directed video production for national broadcasts Worked with media buyers and media partners to optimize TV and digital placement. Communicated across the organization to build advocacy and bolster brand ambassadorship GENERAL BRAND MANAGEMENT Implemented processes to accurately forecast and track $20 Million budget. Worked directly with VP of Brand to develop and drive brand strategy. Collaborated with Corporate Counsel to protect trademarks, copyrights and other intellectual property. Managed creative for general collateral including promotional items, indoor graphics, stadium signage, etc.

• Assistant Vice President, Marketing Services

  • Feb 2011 - Jan 2012

  Greater Los Angeles Area Lead strategic direction and marketing communication supporting six B2B channels in the insurance and investment division of Transamerica. Identified priority markets and developed segmentation strategy to increase distributor retention. Developed new department exclusively focused on distributor retention. Established rigorous processes to improve overall effectiveness and management of $3M budget. Implemented project management system to improve interdepartmental resource allocation. Enabled… Show more Lead strategic direction and marketing communication supporting six B2B channels in the insurance and investment division of Transamerica. Identified priority markets and developed segmentation strategy to increase distributor retention. Developed new department exclusively focused on distributor retention. Established rigorous processes to improve overall effectiveness and management of $3M budget. Implemented project management system to improve interdepartmental resource allocation. Enabled wholesalers easy access to online training tools for presentation to key clients. Integrated CRM and Email platforms to track and increase distributor engagement

• Director, Marketing Services

  • Dec 2009 - Feb 2011

  Greater Los Angeles Area Managed team of 10 Marketing Managers to design marketing plans targeting four B2B channels. Designed marketing dashboard for senior management and executive review. Launched B2B microsite to ease distributor access to new products and programs. Oversaw key events including trade shows, road shows and incentive programs. Created tools and resources to onboard new distributors.

• Director, Product Marketing

  • 2005 - Apr 2009

  Greater Los Angeles Area Managed marketing plans and product launches. Collaborated with product managers and internal stakeholders to launch new products. Developed training seminars for internal wholesalers and external distributors. Improved interdepartmental communication to facilitate comprehensive marketing plans.



The Pacific Bridge Companies

• United States
• Financial Services
• 1 - 100 Employee

• Vice President, Business Development

  • 2002 - 2004

  Monrovia, California Developed and executed strategic plans to bring cross-border financial planning to the American expatriate market in Japan. Implemented CRM system to track sales and partner communication. Developed on-boarding and training program for new partners. Organized local and overseas events including conventions, seminars, monthly sales meetings. Managed brand identity and oversight of all marketing collateral. Managed launch of company website.



NBC News

• United States
• Broadcast Media Production and Distribution
• 700 & Above Employee

• Intern

  • 1993 - 1993

  Orange County, California, United States