Mithun Gupta, MBA

Strategist at FCB/SIX
  • Claim this Profile
Contact Information
us****@****om
(386) 825-5501
Location
Toronto, Ontario, Canada, CA
Languages
  • English Native or bilingual proficiency
  • Hindi Native or bilingual proficiency
  • German Elementary proficiency
Skills

Topline Score

Topline score feature will be out soon.

Bio

Generated by
Topline AI

You need to have a working account to view this content.
Join now
You need to have a working account to view this content.
Join now

Credentials

  • salesforce Certified Marketing Cloud Administrator
    Salesforce
    Aug, 2023
    - Nov, 2024
  • Google Analytics for Beginners
    Google
    Apr, 2020
    - Nov, 2024
  • Google Ad Manager
    Google
    Sep, 2019
    - Nov, 2024
  • Google Ads fundamentals
    Google
    Sep, 2019
    - Nov, 2024
  • Markstrat
    StratX
    Nov, 2013
    - Nov, 2024
  • Capstone Business Simulation
    Capsim Management Simulations Inc.
    Sep, 2013
    - Nov, 2024
  • Master diploma in Mechanical CAD
    CADD Centre Training Services Pvt Ltd.
    Apr, 2012
    - Nov, 2024

Experience

  • FCB/SIX
    • Canada
    • Advertising Services
    • 1 - 100 Employee
    • Strategist
      • Jan 2022 - Present

      Client- Janssen: Pharmaceutical Companies of Johnson & Johnson Client- Janssen: Pharmaceutical Companies of Johnson & Johnson

  • Kia Canada Inc.
    • Canada
    • Motor Vehicle Manufacturing
    • 300 - 400 Employee
    • Digital Marketing & CRM Specialist
      • Dec 2019 - Dec 2021

      • Managed yearly CRM & Digital marketing budget. • Lead all the new car Digital and CRM campaigns planning, development and deployment. • Collaborated with multiple teams to brief agency, develop customer communication and media plan. • Discussed and provided feedback on campaign analysis and optimization to media agency. • Leveraged the learning from previous campaign and tactics to improve the acquisition and lead generation strategies. • Responsible for collecting, analyzing… Show more • Managed yearly CRM & Digital marketing budget. • Lead all the new car Digital and CRM campaigns planning, development and deployment. • Collaborated with multiple teams to brief agency, develop customer communication and media plan. • Discussed and provided feedback on campaign analysis and optimization to media agency. • Leveraged the learning from previous campaign and tactics to improve the acquisition and lead generation strategies. • Responsible for collecting, analyzing and reporting monthly pacing of all the live campaigns till executive level. • Developed Digital marketing strategy for launch and life cycle campaigns to drive sales and create awareness. • Increased the CTR (Click through Rate) and open rate of CRM email campaigns by 3% through revised communication strategy. Show less • Managed yearly CRM & Digital marketing budget. • Lead all the new car Digital and CRM campaigns planning, development and deployment. • Collaborated with multiple teams to brief agency, develop customer communication and media plan. • Discussed and provided feedback on campaign analysis and optimization to media agency. • Leveraged the learning from previous campaign and tactics to improve the acquisition and lead generation strategies. • Responsible for collecting, analyzing… Show more • Managed yearly CRM & Digital marketing budget. • Lead all the new car Digital and CRM campaigns planning, development and deployment. • Collaborated with multiple teams to brief agency, develop customer communication and media plan. • Discussed and provided feedback on campaign analysis and optimization to media agency. • Leveraged the learning from previous campaign and tactics to improve the acquisition and lead generation strategies. • Responsible for collecting, analyzing and reporting monthly pacing of all the live campaigns till executive level. • Developed Digital marketing strategy for launch and life cycle campaigns to drive sales and create awareness. • Increased the CTR (Click through Rate) and open rate of CRM email campaigns by 3% through revised communication strategy. Show less

  • Ethnicity Matters
    • Canada
    • Advertising Services
    • 1 - 100 Employee
    • Marketing Consultant
      • Sep 2019 - Nov 2019

      Devised a go to market strategy to improve Hotstar business. It included building awareness of the Hotstar platform in Canada, generating interest and desire while increasing touch points and growing the subscriber base. Devised a go to market strategy to improve Hotstar business. It included building awareness of the Hotstar platform in Canada, generating interest and desire while increasing touch points and growing the subscriber base.

  • Maruti Suzuki India Limited
    • India
    • Motor Vehicle Manufacturing
    • 700 & Above Employee
    • Deputy Brand Manager for IGNIS (A premium hatchback)
      • Aug 2018 - May 2019

      Responsibilities Formulated the new communication strategy of IGNIS for long term (4 years) brand sustenance. Also developed one year detailed execution plan within a budget of CAD 6 million. As per the brand plan, strategized the launch of a new Limited Edition variant and conceptualized the brand campaign to highlight the new communication strategy. Finally, determined the new pricing of IGNIS basis the long term vision of brand profitability and brand volumes taking inputs from… Show more Responsibilities Formulated the new communication strategy of IGNIS for long term (4 years) brand sustenance. Also developed one year detailed execution plan within a budget of CAD 6 million. As per the brand plan, strategized the launch of a new Limited Edition variant and conceptualized the brand campaign to highlight the new communication strategy. Finally, determined the new pricing of IGNIS basis the long term vision of brand profitability and brand volumes taking inputs from competition product analysis & market growth scenario. Achievements Increased awareness of the brand from 2.3% to 5.36% between Aug’ 18 to May’ 19 through 5 consecutive and well planned brand campaigns. Awarded with "Director’s - Star of the Month" award in Dec’ 18 for outstanding brand campaign results.

    • Deputy Brand Manager for S-Cross (A premium crossover)
      • Apr 2017 - Jul 2018

      Responsibilities Managed the launch of new S-Cross, planned and implemented the annual activity calendar within a budget of CAD 5 million. a) Executed market research to formulate product positioning & communication strategy based on target group understanding & consumer insights. b) Finalized pricing of the new product to ensure the planned market share & brand profitability. c) Coordinated and planned the new car launch with around 10 different cross-functional teams (market… Show more Responsibilities Managed the launch of new S-Cross, planned and implemented the annual activity calendar within a budget of CAD 5 million. a) Executed market research to formulate product positioning & communication strategy based on target group understanding & consumer insights. b) Finalized pricing of the new product to ensure the planned market share & brand profitability. c) Coordinated and planned the new car launch with around 10 different cross-functional teams (market research, digital media planning, print & TV media planning, training & development, production planning, engineering, new product planning, corporate communication & public relations, sales planning and quality assurance), across departments. d) Created initial product launch buzz by conceptualizing an on ground vehicle preview opportunity for Automobile Journalists. Achievements Achieved 13% increase in Brand Awareness and 50% increase in Brand consideration thereby increasing showroom enquiries to the targeted levels.

    • Assistant Brand Manager for NEXA (A premium sales channel of Suzuki)
      • Dec 2015 - Mar 2017

      Responsibilities Planned, developed and lead the implementation of experiential engagements with event organizers to increase equity of the brand. This included coordinated for activations involving properties like – The French Open, Wimbledon, The US Open, YouTube fan fest, IIFA (International Indian Film Academy) Awards, LAKME & Amazon India Fashion Weeks, Kidzania, Delhi & Mumbai marathons, BT Pro-am Golf Tournament, NEXA Journeys & NEXA Music Lounge. NEXA Journeys - Created a… Show more Responsibilities Planned, developed and lead the implementation of experiential engagements with event organizers to increase equity of the brand. This included coordinated for activations involving properties like – The French Open, Wimbledon, The US Open, YouTube fan fest, IIFA (International Indian Film Academy) Awards, LAKME & Amazon India Fashion Weeks, Kidzania, Delhi & Mumbai marathons, BT Pro-am Golf Tournament, NEXA Journeys & NEXA Music Lounge. NEXA Journeys - Created a 7 episode digital series which focused on the inspirational journey of Pallavi Sharda, Natalie Di Luccio, Girish Karkera, Saransh Goila and Taras Taraporvala through Asian Highway 1. NEXA Music Lounge – A unique platform that creates music reversion of global records through renowned musicians. Reversions were created by artists like - Monika Dogra, Benny Dayal and Vishal Dadlani. NEXA Lifestyle – Aimed at creating lifestyle content meant for people with a strong & alluring personality. Achievements NEXA Journeys has been awarded as the ‘Best Mini Series’ at the Indian Television Academy Awards 2017 and the ‘Best Integrated Program’ at Content Marketing Summit & Awards 2017.

  • ICICI Bank
    • India
    • Banking
    • 700 & Above Employee
    • Product Manager - Privilege Banking Division
      • Jun 2015 - Nov 2015

      Projects 1. Standalone credit card campaign - Targeted customers with only a credit card of ICICI Bank for other products. 2. Identified areas for Loan against gold campaign to improve business conversions. 3. Increased the activation level of the sales team by knowledge development in required products. Projects 1. Standalone credit card campaign - Targeted customers with only a credit card of ICICI Bank for other products. 2. Identified areas for Loan against gold campaign to improve business conversions. 3. Increased the activation level of the sales team by knowledge development in required products.

  • Eveready Industries India Ltd
    • Consumer Goods
    • 700 & Above Employee
    • Management Trainee - Sales & Marketing
      • Apr 2014 - May 2015

      Phase 3 : Marketing Executive (Feb 2015 - May 2015) Was responsible for 4 projects. 1) Analysis of the customer shifting pattern across GLS, CFL, Tube light, and LED. 2) Understand the customers brand preference and various influencing factors across lighting products. 3) Correlate the de-growth of CFLs because of LED launch. 4) Identify the scope of rechargeable fans across geographies. Phase 2 : Area Sales Manager (Sep 2014 - Jan 2015) Handled 43 distributors… Show more Phase 3 : Marketing Executive (Feb 2015 - May 2015) Was responsible for 4 projects. 1) Analysis of the customer shifting pattern across GLS, CFL, Tube light, and LED. 2) Understand the customers brand preference and various influencing factors across lighting products. 3) Correlate the de-growth of CFLs because of LED launch. 4) Identify the scope of rechargeable fans across geographies. Phase 2 : Area Sales Manager (Sep 2014 - Jan 2015) Handled 43 distributors across 2 territories with a team of 7 people and was responsible for: 1) Sales focus, by implementing sales and distribution planning. 2) Implementation of product input plan. 3) Implement efficient inventory planning and stock control. 4) Ensure distributor’s business development. 5) Training, developing and managing the team. 6) Ensuring suitable ROI for every distributor. Achievements 1) Appointed two new distributors thereby increasing the territory revenue by 5% 2) Increased secondary outlet coverage by 4% Phase 1: Sales Officer (May 2014 - Aug 2014) Handled 14 distributors with a team of 2 people and was responsible for: 1) Sales estimate for the month. 2) Focusing secondary sales through team effort by retailing, wholesaling and range selling. 3) Ensuring primary billing according to the targets. 4) Executing proper application of rates, schemes, replacements. 5) Providing feedback and competition details. 6) Tracking and reporting weekly secondary sales figure of the team. 7) Territory profiling to analyse, predict and cross check secondary and primary sales. Achievements 1) Solved the existing distribution problems between the super stockist and sub stockist. 2) Reduced infiltration from adjacent territories. 3) Ensured proper secondary of old stocks lying with the distributor. Show less Phase 3 : Marketing Executive (Feb 2015 - May 2015) Was responsible for 4 projects. 1) Analysis of the customer shifting pattern across GLS, CFL, Tube light, and LED. 2) Understand the customers brand preference and various influencing factors across lighting products. 3) Correlate the de-growth of CFLs because of LED launch. 4) Identify the scope of rechargeable fans across geographies. Phase 2 : Area Sales Manager (Sep 2014 - Jan 2015) Handled 43 distributors… Show more Phase 3 : Marketing Executive (Feb 2015 - May 2015) Was responsible for 4 projects. 1) Analysis of the customer shifting pattern across GLS, CFL, Tube light, and LED. 2) Understand the customers brand preference and various influencing factors across lighting products. 3) Correlate the de-growth of CFLs because of LED launch. 4) Identify the scope of rechargeable fans across geographies. Phase 2 : Area Sales Manager (Sep 2014 - Jan 2015) Handled 43 distributors across 2 territories with a team of 7 people and was responsible for: 1) Sales focus, by implementing sales and distribution planning. 2) Implementation of product input plan. 3) Implement efficient inventory planning and stock control. 4) Ensure distributor’s business development. 5) Training, developing and managing the team. 6) Ensuring suitable ROI for every distributor. Achievements 1) Appointed two new distributors thereby increasing the territory revenue by 5% 2) Increased secondary outlet coverage by 4% Phase 1: Sales Officer (May 2014 - Aug 2014) Handled 14 distributors with a team of 2 people and was responsible for: 1) Sales estimate for the month. 2) Focusing secondary sales through team effort by retailing, wholesaling and range selling. 3) Ensuring primary billing according to the targets. 4) Executing proper application of rates, schemes, replacements. 5) Providing feedback and competition details. 6) Tracking and reporting weekly secondary sales figure of the team. 7) Territory profiling to analyse, predict and cross check secondary and primary sales. Achievements 1) Solved the existing distribution problems between the super stockist and sub stockist. 2) Reduced infiltration from adjacent territories. 3) Ensured proper secondary of old stocks lying with the distributor. Show less

  • iexperience.in
    • India
    • Travel Arrangements
    • Summer Intern
      • Apr 2013 - May 2013

      Responsibility - Worked as Sales and Business Development executive for the e-commerce start-up. 1) Initiated a new revenue generating channel (B2B) for the company through travel agents. 2) Proposed marketing strategies to increase customer base and develop customer loyalty. 3) Prepared the first extensive brochure of the company to pitch to travel agents. 4) Segmented the travel agents, and sorted out the most profitable ones for the company. Responsibility - Worked as Sales and Business Development executive for the e-commerce start-up. 1) Initiated a new revenue generating channel (B2B) for the company through travel agents. 2) Proposed marketing strategies to increase customer base and develop customer loyalty. 3) Prepared the first extensive brochure of the company to pitch to travel agents. 4) Segmented the travel agents, and sorted out the most profitable ones for the company.

  • India Yamaha Motor Pvt. Ltd.
    • India
    • Motor Vehicle Manufacturing
    • 700 & Above Employee
    • Summer Intern
      • May 2010 - Jun 2010

      Description - Ascertained and examined various operational procedures at the assembly plant. Learning - Analysed the detailed paint process and steps involved in bike testing. Learned important operations of the engine assembly line. Description - Ascertained and examined various operational procedures at the assembly plant. Learning - Analysed the detailed paint process and steps involved in bike testing. Learned important operations of the engine assembly line.

Education

  • Indian Institute of Management, Ranchi
    PGDM, Major - Marketing, Minor - Strategy, Operations, Analytics
    2012 - 2014
  • SRM University
    Bachelor of Technology (B.Tech.), Automobile Engineering
    2008 - 2012
  • Hartmann College
    Class XII, Physics, Chemistry, Maths
    2006 - 2007
  • Hartmann College
    Class X, 81.2%
    2004 - 2005

Community

You need to have a working account to view this content. Click here to join now