Experience

Youkraft Solutions Private Limited

• India
• Technology, Information and Internet
• 1 - 100 Employee

• Director Of Content Development

  • Jan 2022 - Present

  Content Creation: Develop compelling content, including videos, digital campaigns, articles, blog posts, and infographics, that educates stakeholders about the benefits of ordering home-interior-materials online and the company's role in advancing as an e-commerce household name. Social Media and Online Presence: Manage the company's social media platforms and online presence, sharing content that emphasizes green energy advancements, industry trends, and the company's contributions. Show less



Brane Enterprises Pvt Ltd

• India
• Business Consulting and Services
• 700 & Above Employee

• Head Of Content & Communications

  • Feb 2021 - Jan 2022



Times Internet

• India
• Technology, Information and Internet
• 700 & Above Employee

• Chief Manager - Strategy & Creatives

  • Nov 2018 - Feb 2021

  The internet has everything for everyone. And if you still feel it’s a wave that will pass be rest assured sooner than later it will drown you to the abyss. All my life I have done this ATL vs BTL battle, not worth it may I say. So here I am taking a dive into an ocean of infinite opportunities that the internet has to offer. Video content, web series, branded content, stories, Innovations, you name it and I am ready for it. And for that I ally with the Times Internet. And this start couldn’t have been better with a premier group like “The Times of India” showing the light. Fingers crossed! Show less



Cheil Worldwide

• South Korea
• Advertising Services
• 700 & Above Employee

• Creative Director

  • May 2015 - Nov 2018

  May 2015 was the beginning of what would become one roller coaster of a journey. With a super brand to boast of in my portfolio, Samsung, it made sure the ride was nothing less than an adrenaline rush everyday, each moment as I live with it. From mega Smartphone launches, Smart Gears to the most advanced Smart TVs every brief here is like a time bomb. Ready to explode into a world of opportunities be it in terms of cracking a no-nonsense strategy resulting in a razor sharp creative campaign cutting through an well defined TG. Hence learning here is a plentiful and an overall development not a choice but by default. Cheil Worldwide is a package so far so good as I have been part of some thrilling non-Samsung businesses as well. Apollo Munich, NGC, Alibaba/UG News, Adidas, Inshorts to name a few brands where I created a number of ATL and Digital campaigns of repute. And the ride is on! Show less



Publicis Groupe

• France
• Advertising Services
• 700 & Above Employee

• Associate Creative Director

  • Feb 2013 - Apr 2015

  I conceptualize, I think, I write, I execute campaigns, TV Commercials, Online, Print ideas. Overall I create brand communications! I conceptualize, I think, I write, I execute campaigns, TV Commercials, Online, Print ideas. Overall I create brand communications!



Hakuhodo Percept Pvt. Ltd.

• India
• Advertising Services
• 1 - 100 Employee

• Creative Group Head

  • May 2010 - Dec 2012



Saatchi & Saatchi

• United Kingdom
• Advertising Services
• 700 & Above Employee

• Sr. Copywriter

  • Apr 2008 - May 2010



Leo Burnett

• United States
• Advertising Services
• 700 & Above Employee

• Copywriter

  • Dec 2005 - Nov 2006



Self Employed

• United States
• 700 & Above Employee

• Business Lead

  • Jul 2001 - Dec 2003

  Got the ground realities set right with a humble beginning to my journey. Understanding the true dynamics of Retail Business as a sales executive in a Multi Brand Electronics & Home Appliances outlet. Trading in brands like LG, Whirlpool, Sony, Samsung, Godrej etc, and while doing so learning the principles of consumer insight. Got the ground realities set right with a humble beginning to my journey. Understanding the true dynamics of Retail Business as a sales executive in a Multi Brand Electronics & Home Appliances outlet. Trading in brands like LG, Whirlpool, Sony, Samsung, Godrej etc, and while doing so learning the principles of consumer insight.