Cofounder and COO

• Jan 2023 - Present

Business Consultant

• Sep 2022 - Feb 2023

Commerce Director

• Jan 2022 - Jan 2023

Digital Lead, E-commerce, MEA & India

• Jun 2020 - Jan 2022

E-commerce & international expansion: End-to-end P&L ownership for sales through digital sales channels, social media marketing, and platform enhancements for Danube Home ventures. Fronted franchise acquisition marketing for MENA •Spearheaded e-commerce enhancements, advanced CRM integration, marketing technology to improve overall customer experience, operational efficiency, and repeat purchase behavior • Revamped communication strategy & brand positioning. Delivered 30% month-on-month… Show more E-commerce & international expansion: End-to-end P&L ownership for sales through digital sales channels, social media marketing, and platform enhancements for Danube Home ventures. Fronted franchise acquisition marketing for MENA •Spearheaded e-commerce enhancements, advanced CRM integration, marketing technology to improve overall customer experience, operational efficiency, and repeat purchase behavior • Revamped communication strategy & brand positioning. Delivered 30% month-on-month growth since Jul’20 Show less E-commerce & international expansion: End-to-end P&L ownership for sales through digital sales channels, social media marketing, and platform enhancements for Danube Home ventures. Fronted franchise acquisition marketing for MENA •Spearheaded e-commerce enhancements, advanced CRM integration, marketing technology to improve overall customer experience, operational efficiency, and repeat purchase behavior • Revamped communication strategy & brand positioning. Delivered 30% month-on-month… Show more E-commerce & international expansion: End-to-end P&L ownership for sales through digital sales channels, social media marketing, and platform enhancements for Danube Home ventures. Fronted franchise acquisition marketing for MENA •Spearheaded e-commerce enhancements, advanced CRM integration, marketing technology to improve overall customer experience, operational efficiency, and repeat purchase behavior • Revamped communication strategy & brand positioning. Delivered 30% month-on-month growth since Jul’20 Show less

VP-Digital Business & Strategic Alliances

• Jan 2019 - Jun 2020

Re-designated to VP after improvement in the line of digital business in 2017-2018 – one of company’s most transformational year during my tenure. Positioned the company to capitalize on opportunities to increase web traffic as digital penetration continued to increase and technology changed the way customers interacted with a brand. Improved results while reducing costs – implementing new technology, outsourcing non-core functions and entrusting individuals with more responsibility… Show more Re-designated to VP after improvement in the line of digital business in 2017-2018 – one of company’s most transformational year during my tenure. Positioned the company to capitalize on opportunities to increase web traffic as digital penetration continued to increase and technology changed the way customers interacted with a brand. Improved results while reducing costs – implementing new technology, outsourcing non-core functions and entrusting individuals with more responsibility without adding headcount.

DGM- Digital Marketing & Strategic Alliances

• Sep 2017 - Jan 2019

Concurrent with AVP – Digital Strategy role, led company’s omni-channel digital strategy including e-commerce, digital media, business development, lead generation, insurance awareness, marketing and branding. - Asset Maximization, Revenue Growth & Business Development - Technology & Digital Advances: Led the digital launch of the FG Insure app which is company’s first venture into customer facing mobile app.

Chief Digital Advisor

• Nov 2019 - Feb 2020

Helped this P2P lending company with product enhancement, building brand awareness, and setting up customer acquisition and retention functions via automation journeys. Helped this P2P lending company with product enhancement, building brand awareness, and setting up customer acquisition and retention functions via automation journeys.

Founder

• Aug 2014 - Sep 2017

Founded two consumer retail ventures in e-commerce & international business space, delivering a multi-million-dollar top line in less than 3 yrs. Successful exit in 2017 • Managed end-to end partner relations and product-launch lifecycle for new partnerships; Led multiple new product launches for in-house brand Kraza Lifestyle in the furniture and décor space. • Set-up furniture manufacturing and led liaison with international brands to handle India operations for them. Also exported… Show more Founded two consumer retail ventures in e-commerce & international business space, delivering a multi-million-dollar top line in less than 3 yrs. Successful exit in 2017 • Managed end-to end partner relations and product-launch lifecycle for new partnerships; Led multiple new product launches for in-house brand Kraza Lifestyle in the furniture and décor space. • Set-up furniture manufacturing and led liaison with international brands to handle India operations for them. Also exported goods to 5 countries. • Built an in-house design and execution team providing turnkey solutions in Residential, Retail and Hospitality and Commercial Space. Show less Founded two consumer retail ventures in e-commerce & international business space, delivering a multi-million-dollar top line in less than 3 yrs. Successful exit in 2017 • Managed end-to end partner relations and product-launch lifecycle for new partnerships; Led multiple new product launches for in-house brand Kraza Lifestyle in the furniture and décor space. • Set-up furniture manufacturing and led liaison with international brands to handle India operations for them. Also exported… Show more Founded two consumer retail ventures in e-commerce & international business space, delivering a multi-million-dollar top line in less than 3 yrs. Successful exit in 2017 • Managed end-to end partner relations and product-launch lifecycle for new partnerships; Led multiple new product launches for in-house brand Kraza Lifestyle in the furniture and décor space. • Set-up furniture manufacturing and led liaison with international brands to handle India operations for them. Also exported goods to 5 countries. • Built an in-house design and execution team providing turnkey solutions in Residential, Retail and Hospitality and Commercial Space. Show less

Summer Intern

• Apr 2013 - Jun 2013

-Found out alternate distribution models to increase the reach in the slums of Mumbai. -Got an insight in the then coverage in the slums in terms of the beats and reach. -Surveyed the distributors and field force to delve deeper into the problems faced. -Found out alternate means to increase the reach and implement one of the potential solutions. -Found out alternate distribution models to increase the reach in the slums of Mumbai. -Got an insight in the then coverage in the slums in terms of the beats and reach. -Surveyed the distributors and field force to delve deeper into the problems faced. -Found out alternate means to increase the reach and implement one of the potential solutions.

Area Sales & Marketing manager

• Jun 2011 - May 2012

Devi Marketing is an FMCG distribution company that handled distribution for PMI for Borivali to Andheri. Led identification, development and implementation of transformational operating strategies and business process re-engineering efforts. Devi Marketing is an FMCG distribution company that handled distribution for PMI for Borivali to Andheri. Led identification, development and implementation of transformational operating strategies and business process re-engineering efforts.

Business Development

• Jun 2008 - Jun 2011

• Identified potential clients through detailed market research and lead generation and pitched services to clients; Also created market maps of target industry sectors and clients and contributed to overall BD strategies at all times. • Identified potential clients through detailed market research and lead generation and pitched services to clients; Also created market maps of target industry sectors and clients and contributed to overall BD strategies at all times.