Experience

Shop LC

• United States
• Retail
• 1 - 100 Employee

• Digital Content Manager

  • Nov 2018 - Present

  Austin, Texas In this role at Shop LC, I continued all responsibilities from my Content Coordinator role plus the following: + Plan web and email promotions and discounts + As sole owner of planning of web and email promotions, web sales have grown 43% YoY + Watch companywide sales KPIs and adjust web promotions to assist struggling web categories and team with merchandising teams to identify and clear aged inventory + Team with IT and Merchandising leadership to plan long term vision for… Show more In this role at Shop LC, I continued all responsibilities from my Content Coordinator role plus the following: + Plan web and email promotions and discounts + As sole owner of planning of web and email promotions, web sales have grown 43% YoY + Watch companywide sales KPIs and adjust web promotions to assist struggling web categories and team with merchandising teams to identify and clear aged inventory + Team with IT and Merchandising leadership to plan long term vision for ShopLC.com customers + Strategize and implement email campaigns for CRM segments + Manage a team of 5 designers in the US and India, working to enhance current skillset and explore future career paths + Administer weekly one-to-one meetings and team meetings to discuss KPIs, ongoing projects, and to obtain information on any pain points designers are facing in current processes + Work with photography team in order to enhance print and web promotional assets

• Web Content Coordinator

  • Feb 2017 - Nov 2018

  Austin, Texas + Write and plan promotional content for shoplc.com and triggered, transactional and promotional emails + Vet all creative briefs and requests from internal customers for logos, brand guides, packaging, and miscellaneous marketing print projects and returned to internal customer if incomplete + Prioritize design projects based on importance to business + Complete urgent design work when designers are unavailable + Plan creation of necessary web pages and supplied all information to… Show more + Write and plan promotional content for shoplc.com and triggered, transactional and promotional emails + Vet all creative briefs and requests from internal customers for logos, brand guides, packaging, and miscellaneous marketing print projects and returned to internal customer if incomplete + Prioritize design projects based on importance to business + Complete urgent design work when designers are unavailable + Plan creation of necessary web pages and supplied all information to web designers + Schedule and manage publishing of promotional content on ShopLC.com + Proof designer work and approve or send to stakeholder for approval + Read customer feedback feeds and coordinate applicable updates for visual content + Created processes which allowed planning to go from be completed 3 to 5 days in advance to one month in advance + Created processes for easier tracking of designer’s KPIs



Golfsmith International

• United States
• Retail
• 500 - 600 Employee

• Web Content Coordinator

  • Dec 2015 - Feb 2017

  Austin, Texas Area - Create and proofread all product page web content via Photoshop and Dreamweaver, including product images, descriptions, and videos - Team with on-site photo studio to produce videos for Golfsmith proprietary brands - Ensure vendor images meet guidelines and are accessible for teams across Marketing - Coordinate and assist with the development and management of e-commerce content for Golfsmith and Golf Town - Schedule web content and monitor for ongoing accuracy - Oversee and… Show more - Create and proofread all product page web content via Photoshop and Dreamweaver, including product images, descriptions, and videos - Team with on-site photo studio to produce videos for Golfsmith proprietary brands - Ensure vendor images meet guidelines and are accessible for teams across Marketing - Coordinate and assist with the development and management of e-commerce content for Golfsmith and Golf Town - Schedule web content and monitor for ongoing accuracy - Oversee and communicate as the point of contact with third party relationships

• Assistant Buyer

  • Apr 2015 - Dec 2015

  Austin, Texas - Ensured timeliness of product launches, promotions, orders, approvals - Ran reporting on category sales, brand sales, and specific product sales - Tracked correlation between marketing and product sales dollars - Managed weekly departmental communication to be distributed to stores by Store Operations - Responsible for processing and maintaining retail and e-commerce daily prices and weekly markdowns through Oracle and other systems - Worked daily with business… Show more - Ensured timeliness of product launches, promotions, orders, approvals - Ran reporting on category sales, brand sales, and specific product sales - Tracked correlation between marketing and product sales dollars - Managed weekly departmental communication to be distributed to stores by Store Operations - Responsible for processing and maintaining retail and e-commerce daily prices and weekly markdowns through Oracle and other systems - Worked daily with business clients to manage contracts and product information - Participated in casual vendor meetings to obtain product and promotional information



Capital One

• Teller

  • Oct 2013 - Mar 2015



adidas

• Germany
• Sporting Goods
• 700 & Above Employee

• Team Lead

  • May 2011 - Sep 2013

  San Marcos, Texas Supervised sales transactions to ensure quick and accurate processing while adhering to cash protection procedures. Minimized loss by implementing, monitoring and tracking all loss prevention activities. Maintained a safe shopping and working environment by ensuring company policy and procedures are adhered to within assigned area of responsibility Applied knowledge of Retail KPIs to make commercial decisions that drive achievement of established sales targets. Tracked performance… Show more Supervised sales transactions to ensure quick and accurate processing while adhering to cash protection procedures. Minimized loss by implementing, monitoring and tracking all loss prevention activities. Maintained a safe shopping and working environment by ensuring company policy and procedures are adhered to within assigned area of responsibility Applied knowledge of Retail KPIs to make commercial decisions that drive achievement of established sales targets. Tracked performance data for assigned area (e.g. best sellers, space allocation, etc.) and made necessary adjustments to drive productivity Coached and motivated individuals within areas of responsibility to maximize and drive a performance culture. Supported the recruitment, on-boarding, training and development of the store team.

• Retail Professional

  • Nov 2009 - Sep 2011

  San Marcos, TX Sales Associate Met and exceeded customer expectations and boosts sales and Brand experience by using appropriate element the adidas customer service model. Created an emotional connection with every customer by being a passionate and enthusiastic adidas Brand ambassador. Proactively sought and incorporated basic core and seasonal product knowledge into own service approach within assigned store zones. Maintained an appealing, easy-to-shop environment for customer by consistently… Show more Sales Associate Met and exceeded customer expectations and boosts sales and Brand experience by using appropriate element the adidas customer service model. Created an emotional connection with every customer by being a passionate and enthusiastic adidas Brand ambassador. Proactively sought and incorporated basic core and seasonal product knowledge into own service approach within assigned store zones. Maintained an appealing, easy-to-shop environment for customer by consistently executing visual merchandising and housekeeping standards. Minimized loss by actively maintaining sales floor awareness while serving customers. Cashier Completed sales transactions quickly and accurately while adhering to cash protection procedures Used selling expertise to maximize opportunities at the cash desk to create add-on sales and build customer loyalty. Handled returns, refunds and exchanges and uses these as an opportunity to reinforce and enhance the customer experience. Stockroom Ensured the product offer in the store was made available to customers by assisting with deliveries and replenishing the sales floor. Used retail and customer expertise to maximize sales opportunities by prioritizing merchandise flow to the sales floor. Ensured adequate supplies to create an effective stockroom environment and continually maintains this (including all merchandise) within and around the vicinity.