Experience

Psychiatric Medical Care

• United States
• Mental Health Care
• 100 - 200 Employee

• Director of Marketing and Brand

  • Mar 2023 - Present

  I develop and execute plans to drive sales and build brand awareness. This includes approving campaigns, and measuring the return on investment of various advertising methods. In partnership with the senior leadership team, I create internal and external communications strategies, associated plans, and key messages. I interface with business development, finance, HR, clinical, operations, and other departments and vendors to market all company service lines under one umbrella nationwide. I manage and create content for PMC’s websites and social media channels, and oversee media relations efforts, including crisis communications. Show less



Landmark Recovery

• United States
• Hospitals and Health Care
• 200 - 300 Employee

• Director of Marketing Content and Public Relations

  • Feb 2022 - Mar 2023

  I lead a dynamic team in the strategy, development, and execution of content programs that support business objectives. We create, improve, and maintain content to increase brand awareness and perception, grow market share and advance Landmark's mission to unlock human potential. This includes oversite of an editorial calendar, white papers, print advertisements, videos, podcasts, infographics, social media posts, blog posts, emails, thought leadership articles, and patient experience pieces. I oversee B2B and B2C marketing content initiatives to advance customer engagement, brand perception, patient satisfaction, and patient volume. Show less



Diligent Delivery Systems

• United States
• Transportation, Logistics, Supply Chain and Storage
• 100 - 200 Employee

• Marketing Director

  • Jul 2021 - Feb 2022

  Develop and execute a multi-pronged digital strategy to deliver business opportunities that generate ROI and support the growth and expansion of Express Courier International. Track key performance metrics of digital marketing activities and provide recommendations for improvements. Manage SEO, SEM, email campaigns, social media, content generation for white papers and inside sales scripts. Responsible for implementing and optimizing digital marketing solutions to capture leads and increase revenue. Show less



Community Health Systems

• United States
• Hospitals and Health Care
• 700 & Above Employee

• Content Development Manager

  • Oct 2020 - Jul 2021

  Lead content development for consumer engagement and marketing strategies, advertising, and other promotions for hospitals and practices affiliated with Community Health Systems to cultivate new consumer-focused content experiences, boost brand value and relevancy, and deepen relationships with target audiences. Responsible for writing and editing consumer-focused content used across traditional and digital channels, including print advertising, printed collateral, hospital/medical group websites, email marketing and social media platforms, ensuring all written content is consistent with CHS objectives. Work closely with the CHS creative and web services team to complete related marketing projects, measure and analyze campaign results by adopting a “test and learn” approach that maximizes results (KPIs and ROI) and establishes best practices. Define key performance indicators and implement enterprise level measurement, analytics and reporting methods to gauge success of content strategies. Support the implementation and integration of digital-first marketing, lead generation and nurturing tactics, complemented by traditional advertising, to produce actionable campaigns. Show less



Brookdale

• United States
• Hospitals and Health Care
• 700 & Above Employee

• Communications, Public Relations Manager

  • Oct 2017 - Oct 2020

  • Collaborate with senior and functional leaders to create, manage and implement internal and external communication plans• Develop public relations campaigns; Respond to crisis issues and media requests• Network with reporters for earned media opportunities (Recently got Brookdale on NBC's Today show, ABC's Good Morning America, The Wall Street Journal and U.S. News & World Report.)• Prepare corporate executives and thought leaders for speaking engagements and interviews• Develop and facilitate senior-level presentations• Research, write and disseminate organizational announcements, policies and programs.• Create reports that track and measure earned media coverage, communication support and content engagement Show less

• Digital Marketing Manager

  • Apr 2016 - Oct 2017

  I led content creation and advertising strategy for the talent acquisition team at Brookdale, a $3 Billion company with more than 1,000 communities across the country. I helped automate our recruiting systems to make things easier and faster for both candidates and recruiters.Here's a look at some of the projects I've completed at Brookdale:• Automated our job post request process for our recruiters and communities, saving the company more than $1 million.• Enhanced job descriptions which resulted in a 24% increase in applications.• Created automated email templates which save recruiters a combined 20 hours per week.• Assisted in the development of a market analysis tool that helps recruiters plan a hiring scheme.• Developed a quarterly recruiting innovation update.• Restructured the online employment application which decreased candidate drop off by 30% Show less



Journal Communications Inc.

• United States
• Advertising Services
• 1 - 100 Employee

• Sr. Editor/Project Manager

  • Jul 2010 - Apr 2016

  •Managed a team of writers, designers, photographers and copy editors to create daily content for Livability.com and more than 30 print products. •Created, curated and promoted stories to an audience interested in moving and traveling. •Coordinated content strategy and editorial oversight while ensuring best digital practices. •Guided community and business leaders in marketing themselves to a relocation audience. •Managed a team of writers, designers, photographers and copy editors to create daily content for Livability.com and more than 30 print products. •Created, curated and promoted stories to an audience interested in moving and traveling. •Coordinated content strategy and editorial oversight while ensuring best digital practices. •Guided community and business leaders in marketing themselves to a relocation audience.



USA TODAY NETWORK TENNESSEE

• United States
• Advertising Services
• 100 - 200 Employee

• Sr. Staff Writer

  • Apr 2001 - Jul 2010

  •Provided daily coverage of a community in Middle Tennessee •Crafted story packages for print and online with a team of photographers and designers •Maintained relationships with a variety of government leaders, business owners and residents in order to identify key subjects of interest. •Provided daily coverage of a community in Middle Tennessee •Crafted story packages for print and online with a team of photographers and designers •Maintained relationships with a variety of government leaders, business owners and residents in order to identify key subjects of interest.



Morris Media Network

• United States
• Book and Periodical Publishing
• 1 - 100 Employee

• Reporter/Sports Editor

  • Apr 1998 - Apr 2001

  •Oversaw a team of sports reporters to provide daily coverage of local athletes •Wrote a variety of stories to keep the community informed •Photographed a variety of subjects for two local newspapers •Oversaw a team of sports reporters to provide daily coverage of local athletes •Wrote a variety of stories to keep the community informed •Photographed a variety of subjects for two local newspapers