Marketing Specialist

• Dec 2020 - Present

Digital Marketing Manager

• Jan 2019 - Sep 2020

Lead all aspects of marketing - market plan development, marketing initiative development and execution, internet and social media presence, customer engagement and relationship management. Coordinated with franchise owners and franchise sales team to ensure measurable results. Planned, designed, and executed Marketing Automation efforts using our CRM software (ACT). Google Analytics and Adwords: Created and managed all Google ad copy, CPC budgets, keywords and conversion tracking. • Maintained a CTR > 3.4% on ad copy. • Generated over 900 clicks in 12 months. • Averaged 9 digital commercial customer lead submissions/month. • Generated over $13K in digital sales. Social Media: • Built locally branded website from scratch (Wordpress and UX/UI Strategies). • Increased Brand awareness and power through social media outlets (LinkedIn, Facebook, Instagram, and Google Reviews). Posted daily content that was in line with branding, culture and professional industry. • Created engaging space for followers to interact with the Vanguard Brand; grew platforms 100% in two months. Ideation Design and Creation: • Designed and created all media used for print advertisements, social media content and email drip marketing using ACT! (CRM) and Adobe Creative Suite (Illustrator, Photoshop etc.) • Led content development for social media and drip efforts to generate leads, followers, and sales. Customer Engagement and Management: • Led all drip marketing campaigns to over 2,000 contacts within multiple channels. • Delivered answers for upset customers or franchisees helping to maintain an attrition rate below 1.5% (3rd best in nation among Vanguard Regions). • Created a survey process through marketing automation and landing page features to drive Google Reviews and customer mentions, advancing brand power and customer relations/service. Show less

• Nov 2016 - Dec 2018

Developed and implemented comprehensive marketing plans including social media, print/online advertising, and grassroots campaigns. Increased brand image and awareness through consumer marketing strategies and philanthropic events. Drove sales and product awareness through advertising and marketing initiatives (print, social media, digital signage, and sales benchmark programs). Developed and maintained strong industry partnerships/relationships with vendors and customers. • 2018 Benchmark Sales Promotion - Increased sales by $800K (14%). • 2017 Benchmark Sales Promotion - Increased sales $1.2 M (12%).Social MediaDeveloped and implemented a comprehensive social media marketing plan. Managed Facebook pages and company websites to maintain communication and build fan base. Developed new partnerships to increase traffic. Partnered with vendors to leverage cross-posting efforts. Planned and implemented monthly social media calendar. Tracked and analyzed website and social media performance. • Increased Facebook following from 35 to 400 in 6 months. • Achieved over 40% gain in organic reach and engagement rate.Vendor RelationshipsDeveloped and maintained vendor relationships. Organized and coordinated yearly and quarterly marketing strategies with the buying group. Worked collaboratively with the buying group to ensure co-op profits and vendor ROI.Event PlanningDesigned events to foster brand recognition, sales growth, vendor retention, and ROI. Designed all advertising pieces and vendor/guest tracking lists.Led and managed teams of people to efficiently run large events: • Annual Fish Fry (400+ customers and 30+ vendors). • Monster Truck Show (Harrison County Fair Board - over 600 VIP customers plus 6,000+ general attendance). • Fishing Tournament with pot prizes over $2,000. Show less

• Jul 2014 - Nov 2016

B2C Sales Representative - Generated and fulfilled sales opportunities; assisted in inventory supply and operations. Assessed and developed sales marketing strategies based on consumer behavior. Generated new leads; developed and maintained a brand image specific to Eckart LLC

Sales And Marketing

• Nov 2013 - Mar 2014

- Develop sales leads and interest through direct marketing contacts. - Created canvas areas for marketing teams to target efficiently - Led team training and product knowledge initiatives - Door to Door Lead generation Generated over $60,000 dollars in sales - Develop sales leads and interest through direct marketing contacts. - Created canvas areas for marketing teams to target efficiently - Led team training and product knowledge initiatives - Door to Door Lead generation Generated over $60,000 dollars in sales

Store Manager

• Jan 2013 - Nov 2013

- Grew our store sales totals to over 500,000 dollars - Consistently in top 5 for sales numbers individually and store. - Merchandised store visuals congruent with company brand while stimulating sales growth. - Received, tracked and monitored inventory - Maintained quality standards for merchandise and store standards ( Only one point deduction in store audit) ( Company High in the Region) - Hired, trained and manager multiple employees with different scheduling and life needs. - Grew our store sales totals to over 500,000 dollars - Consistently in top 5 for sales numbers individually and store. - Merchandised store visuals congruent with company brand while stimulating sales growth. - Received, tracked and monitored inventory - Maintained quality standards for merchandise and store standards ( Only one point deduction in store audit) ( Company High in the Region) - Hired, trained and manager multiple employees with different scheduling and life needs.

Sales/ Marketing Representative

• May 2012 - Sep 2012

Participated in all aspects of game day operations, including pre-game event setup, ticket sales, distribution of giveaway items, greeting nightly groups. Represented the organization in community events: trade shows, civic events, etc. Performed general office functions, including phone, mail, and weekend responsibilities. Assisted with the input and accurate record-keeping of ticket sales into computer databases. Completed outgoing calls to sell group outings and catering packages. Created “Humana Night”: • Conducted market research to identify potential business partners for Louisville Bats. • Developed relationship and worked with Humana Marketing and Procurement Departments to ensure proper use of Humana trademarks, colors, and logos for all print, digital and direct advertising pieces. • Organized over 4,000 customers with separate tickets, vouchers, and gameday activities specific to the target group. Show less