Paid Media & Conversion Specialist

• Oct 2020 - Present

Social Media Specialist

• Jul 2017 - Jan 2019

Build, implement, manage and analyze paid and social media campaigns for 30 clients. Translate client business goals into measurable results. Perform market research, implement campaigns and optimization based on analysis of performance metrics. -Campaign creation, daily campaign monitoring, client management, customer onboarding.-Test variations of ad campaigns and bidding, identify and track key KPI campaign data.-Collaborate with clients on strategy to achieve business goals.-Conceive, photograph, film and edit photos/video for digital distribution. -Optimize campaigns to prioritize media channels, placements, creative.-Create, curate, monitor and maintain content for clients.

Branding Strategy

• Apr 2017 - May 2017

• Presented content to be included in the new city welcome brochure.• Conducted research to determine appropriate content for potential residents.

Promotional Strategy

• Jan 2017 - Apr 2017

• Created a localized promotional strategy to increase student enrollment of a community based job creation and career development program.• Worked with local community leaders to establish a network of communication for information about the program.

Guest Services and Concierge

• Jun 2016 - Jul 2016

• Provided services to all hotel guests.

Admin Co-Op

• May 2016 - Jul 2016

• Involved in administrative activities across the firm’s operations.• Exposed to processes of a regional accounting firm.

Warehouse Team Member

• May 2015 - Jul 2015

As a warehouse team member I assisted in work order logistics, inventory management and processing, as well as part assembly.