Experience

Abodable

• Australia
• Technology, Information and Internet
• 1 - 100 Employee

• Head of Growth

  • Dec 2022 - Present

  - Restructured B2C & B2B growth strategies - Implemented new CRM & lead generation framework, hitting target KPIs within the first month - Developed automated dynamic engagement flows across multiple channels, leading to a significant increase in client engagement & conversion rate - Developed GTM strategy for upcoming B2B SaaS product - Restructured B2C & B2B growth strategies - Implemented new CRM & lead generation framework, hitting target KPIs within the first month - Developed automated dynamic engagement flows across multiple channels, leading to a significant increase in client engagement & conversion rate - Developed GTM strategy for upcoming B2B SaaS product



Deeto

• Australia
• Health, Wellness & Fitness
• 1 - 100 Employee

• Founder

  • 2019 - 2022

  - Co-founded women's nutraceutical brand, Deeto - Created unique custom product formulations & IP - Grew profitably by leveraging paid media, dynamic email automation & community engagement strategies - Achieved an industry-leading CLTV - Successfully sold the company in Dec 2022 - Co-founded women's nutraceutical brand, Deeto - Created unique custom product formulations & IP - Grew profitably by leveraging paid media, dynamic email automation & community engagement strategies - Achieved an industry-leading CLTV - Successfully sold the company in Dec 2022



Freshly

• Australia

• Founder

  • 2016 - 2020

  - Founded digital growth consultancy, Freshly - Product launch, lead generation & customer acquisition strategies for clients ranging from startups to public companies - Profitably managed 8 figures of paid media, primarily Facebook/Instagram advertising - Deep expertise in paid traffic, email automation, CRO & customer acquisition/retention strategies - Founded digital growth consultancy, Freshly - Product launch, lead generation & customer acquisition strategies for clients ranging from startups to public companies - Profitably managed 8 figures of paid media, primarily Facebook/Instagram advertising - Deep expertise in paid traffic, email automation, CRO & customer acquisition/retention strategies



The Shak

• Sunshine Coast, Queensland, Australia

• Founder

  • 2014 - 2016

  - Founded Queensland's first organic wine bar - Grew social media following to +20,000 local followers - Successfully sold company after 2 years of profitable operation - Founded Queensland's first organic wine bar - Grew social media following to +20,000 local followers - Successfully sold company after 2 years of profitable operation



Mitch Barrington

• Australia

• Professional Musician (Session & Touring)

  • 2009 - 2013

  - Recorded & released multiple singles, 1 EP & 1 LP - Toured extensively, both as a solo artist & with a full band - Worked as a freelance songwriter & session musician - Recorded & released multiple singles, 1 EP & 1 LP - Toured extensively, both as a solo artist & with a full band - Worked as a freelance songwriter & session musician



Soundwaves Music Academy

• Australia

• Founder

  • 2007 - 2008

  - Founded Soundwaves Music Academy, age 16 - Negotiated with local primary school for use of their music room after hours & placement of ads in their school newsletter (for free) - Tutored students ranging from age 10 to 73 on guitar, piano, drums & violin - Successfully avoided getting a job during high school - Founded Soundwaves Music Academy, age 16 - Negotiated with local primary school for use of their music room after hours & placement of ads in their school newsletter (for free) - Tutored students ranging from age 10 to 73 on guitar, piano, drums & violin - Successfully avoided getting a job during high school