Experience

Gabb

• United States
• Software Development
• 100 - 200 Employee

• Director, Ecommerce & Lifecycle

  • Nov 2022 - Present

  More than a cellular network—Gabb Wireless is a movement to connect kids to what matters most with safe technology solutions. More than a cellular network—Gabb Wireless is a movement to connect kids to what matters most with safe technology solutions.



Ancestry

• United States
• Software Development
• 700 & Above Employee

• Director, Global Lifecycle Marketing

  • Mar 2021 - Nov 2022

  Oversee lifecycle marketing team that is responsible for delivering communications to potential customers and current members in order to achieve revenue and retention targets across U.S. and international markets. Responsibilities include: • Growing and maintaining global customer database (over 75MM in database) • Serve as key driver for new customer acquisition, onboarding, subscriber engagement, retention, and winback strategy through evergreen communications. • Oversee the strategy and delivery of integrated multi-channel messaging for customers in our database across performance media, web, email, SMS, push and in-app notifications. • Define audience segmentation and targeting to enhance the customer experience and drive optimal revenue • Optimize marketing messages and performance through rigorous testing and analysis, including landing page and product experiences. Oversee our MarTech strategy to deliver hundreds of data points in real time to fuel our global, personalized, and multi-channel messaging strategy. Show less

• Sr. Manager, Lifecycle Marketing

  • Apr 2017 - Mar 2021

• Manager, Lifecycle Marketing - CRM

  • Oct 2015 - Apr 2017

• Testing & Optimization Specialist

  • Jun 2012 - Oct 2015

  • Understanding business needs and strategy and then translating into efficient test plans• Identifying key opportunities in the data using Discover • Coordination with multiple business units to see tests carried out from end to end• Communicate test results and analysis to company stakeholders• Developing strategy and overseeing A/B tests implemented in native iOS and Android apps• Carry out company wide testing and optimization training and communication



One on One Marketing

• United States
• Advertising Services
• 1 - 100 Employee

• Web Analytics Manager

  • Sep 2011 - Jun 2012

  • Business lead for Adobe SiteCatalyst and Test & Target. • Manage relationship between One on One and Adobe. Work with account representative to resolve data issues, contract negotiations and purchasing of new Adobe products. • Carry out marketing channel requests and set up automated reports for website data by using Adobe’s SiteCatalyst and Data Warehouse. • Oversee design, implementation and reporting for all website tests. • Specialize in landing page and website optimization. • Define and execute on customer segmentation and testing strategy Show less



Overstock

• United States
• Retail
• 700 & Above Employee

• Website/Marketing Analyst

  • Mar 2010 - Sep 2011

  • Assisted with implementation of website A/B & multivariate testing. • Measured and reported website test results and implemented optimal changes. • Fulfill daily requests from multiple marketing channels for website data by using Omniture products including SiteCatalyst and Discover. • Measured and reported on various marketing channel campaigns using internal Teradata system. • Assisted with implementation of website A/B & multivariate testing. • Measured and reported website test results and implemented optimal changes. • Fulfill daily requests from multiple marketing channels for website data by using Omniture products including SiteCatalyst and Discover. • Measured and reported on various marketing channel campaigns using internal Teradata system.



Jack Johnson Company

• Market Research Intern

  • Apr 2007 - Sep 2007