Mita Agustina
Branding and Marketing Communication Manager at De Heus Indonesia- Claim this Profile
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Topline Score
Bio
Hendra Suryawijaya
Mita is very good when it comes to planning, she has the ability to see the big picture before breaking it down to detailed plans. Aside from being a very nice and helpful colleague, Mita is a multi-tasker with the ability to tackle down every projects or work-related matters that were assigned to her. Having the honour of working with her for almost 1 year, I would definitely recommend Mita for companies who might be looking for someone with advanced abilities in PR, content-writing and marketing plan.
Hendra Suryawijaya
Mita is very good when it comes to planning, she has the ability to see the big picture before breaking it down to detailed plans. Aside from being a very nice and helpful colleague, Mita is a multi-tasker with the ability to tackle down every projects or work-related matters that were assigned to her. Having the honour of working with her for almost 1 year, I would definitely recommend Mita for companies who might be looking for someone with advanced abilities in PR, content-writing and marketing plan.
Hendra Suryawijaya
Mita is very good when it comes to planning, she has the ability to see the big picture before breaking it down to detailed plans. Aside from being a very nice and helpful colleague, Mita is a multi-tasker with the ability to tackle down every projects or work-related matters that were assigned to her. Having the honour of working with her for almost 1 year, I would definitely recommend Mita for companies who might be looking for someone with advanced abilities in PR, content-writing and marketing plan.
Hendra Suryawijaya
Mita is very good when it comes to planning, she has the ability to see the big picture before breaking it down to detailed plans. Aside from being a very nice and helpful colleague, Mita is a multi-tasker with the ability to tackle down every projects or work-related matters that were assigned to her. Having the honour of working with her for almost 1 year, I would definitely recommend Mita for companies who might be looking for someone with advanced abilities in PR, content-writing and marketing plan.
Credentials
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De Heus Asia Internal Trainer
VMP AcademyMar, 2023- Nov, 2024 -
Data Storytelling
Semesta AkademiFeb, 2022- Nov, 2024
Experience
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De Heus Indonesia
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Indonesia
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Farming
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100 - 200 Employee
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Branding and Marketing Communication Manager
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Jun 2020 - Present
1. Managing the branding and marketing activities both external and internal, including building the social media and website from scratch while focusing on strengthening the brand preference, market position, and feed prepositions. 2. Developing and implementing marketing strategies to effectively communicate product benefits 3. Monitoring customer reactions through market research 4. Seeking opportunities in improving the current brand presence in the market through partnerships with media and community 5. Handling projects that related to increasing brand reputation such as head office development and company events Show less
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Ruangguru
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Indonesia
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Education Administration Programs
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700 & Above Employee
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Content Marketing and Community Manager
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Sep 2017 - Jun 2020
1. Responsible for creating valuable, relevant, and consistent content to attract the audience and retain visitors that eventually become loyal customers and oversee the distribution in multiple channels: Instagram, Facebook, Twitter, LINE, youtube, blog, email, push notifications, influencers, and events and analyze the effectiveness of each content through the feedback data generated from trackers and other measurements. 2. Public relations: oversee the news coverage and arrange media visits, interviews, and press conference 3. Develop online community strategy and execution to protect and develop Ruangguru’s reputation 4. Work with other departments such as product marketing, business development, and partnership to bring to life the concept of a campaign and ensure that the key message was on point. Some of the accomplishments at my last position in Ruangguru are: - Instagram followers grew from 89.467 in 2017 to 952.000 in 2020 - Blog traffic from 1 million/month in 2017 to 12 million/month - We collaborated with more than 1000 influencers, in-house, in the 2019 campaign - Won the Best of the Best Creative PR Program 2019 and Best Social PR Program 2019, respectively, in MIX Marcomm’s Indonesia PR of the Year 2019. - Won the Marketing Award 2019 in The Best in Marketing Campaign category, presented by Marketing Magazine. - Won the most Human-Centric Employee award in 2019 Show less
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Rumah.com
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Indonesia
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Technology, Information and Internet
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300 - 400 Employee
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Public Relation Executive Manager
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May 2013 - Mar 2015
• Create the brand voice and make sure that all the promotion material both offline and online are aligned with the brand positioning • Create and distribute a monthly press release, media pitches and conduct press conference • Partnership with media and community • Creative copywriting for promotional tools. • Create the brand voice and make sure that all the promotion material both offline and online are aligned with the brand positioning • Create and distribute a monthly press release, media pitches and conduct press conference • Partnership with media and community • Creative copywriting for promotional tools.
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Bank Syariah Mandiri
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Indonesia
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Marketing Communication Officer
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Aug 2012 - Jan 2013
• Cooperate with media and agency for media placement: magazine, newspaper, radio, website and social media • Coordinate with branches all over Indonesia to socialize current product campaign and quizzes • Creative development for advertisement in print ad, radio spot, and banners. • Monitoring all media placement, social media and news coverage about the company • Cooperate with media and agency for media placement: magazine, newspaper, radio, website and social media • Coordinate with branches all over Indonesia to socialize current product campaign and quizzes • Creative development for advertisement in print ad, radio spot, and banners. • Monitoring all media placement, social media and news coverage about the company
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PT Tupperware Indonesia
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Indonesia
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Manufacturing
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100 - 200 Employee
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Public Relation
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Jul 2010 - Jul 2012
• Responsible for strategic corporate campaign in ATL and BTL activities with media and partners. • Works with agency in developing ads (photoshoot and video shooting) • Supervise built-in advertisement in cooking show and infotainment • Conduct press conference and create press release, build good relationship with the press. • Responsible for strategic corporate campaign in ATL and BTL activities with media and partners. • Works with agency in developing ads (photoshoot and video shooting) • Supervise built-in advertisement in cooking show and infotainment • Conduct press conference and create press release, build good relationship with the press.
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GTV
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Indonesia
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Broadcast Media Production and Distribution
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500 - 600 Employee
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Media Relation Officer
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Sep 2008 - May 2010
- Responsible for the media coverage (planning, buying and cross media promotion) - Responsible for making press conference - Responsible for press handlings in Global TV Events - Responsible for the media coverage (planning, buying and cross media promotion) - Responsible for making press conference - Responsible for press handlings in Global TV Events
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kompas gramedia group of magazine
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Indonesia
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Media Production
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300 - 400 Employee
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Promotions Officer
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May 2007 - Aug 2008
- Responsible for strategic corporate promotion in Below The Line activities for women media (Nakita, Nova, Kawanku) - Conduct press conference - Responsible for strategic corporate promotion in Below The Line activities for women media (Nakita, Nova, Kawanku) - Conduct press conference
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HSBC
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United Kingdom
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Financial Services
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700 & Above Employee
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Wealth Management Advisor
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May 2006 - May 2007
Offers financial advice to high net-worth clients, conduct financial planning, investment management, and assist in preserving and generating wealth Offers financial advice to high net-worth clients, conduct financial planning, investment management, and assist in preserving and generating wealth
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Education
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2001 - 2005
Universitas Padjadjaran (Unpad)
S1, Administrasi dan Manajemen Bisnis
Community
