Experience

AEKYUNG Industry Co., Ltd.

• South Korea
• Manufacturing
• 1 - 100 Employee

• Brand Communications Manager

  • Apr 2023 - Present

  • Increase brand awareness by creating IMC marketing strategy • Organize influencer strategy for increasing brand awareness and boosting sales on H&B • Manage internal and external partners and suppliers, including PR, advertising agencies, as well as graphic design, print and video vendors. • Lead collaboration with Youtube creators and influencer for digital campaign • Gain emblems and utilize them to make eye-catching materials which get customer’s attention and drive much traffic to landing page • Work closely with Brand Manager to build effective marketing plans for their main products Show less



Unilever Carverkorea (AHC)

• Personal Care Product Manufacturing
• 1 - 100 Employee

• Digital Marketing Manager

  • Nov 2021 - Mar 2023

  As a digital performance marketer, my main task is to analyze each step on shopping journey and try to drive sales online. With my experience running a mount of ads campaign, I analyze our business from very different angles and create effective strategies • Managed our advertising agency from running ad campaigns to creating ads contents to make sure they assist well our business with their expertise and knowledge • Developed effective ads with our advertising agency to boost sales and get more traffic to our website • Created promotion pages on our website to increase customer’s engagement and response rate • Built up ideal digital marketing strategies for cosmetic products to reach out to existing and new customers. Show less



Mezzomedia

• Hong Kong
• Advertising Services
• 1 - 100 Employee

• Digital Marketing Manager

  • Jul 2018 - Nov 2021

  As a digital marketer, my mission is to understand client’s business objectives and strategize the platforms that we actually want to advertise to reach target audiences and optimize the impact of our marketing campaigns. • Created strategy and optimized advertising on social media and google • Analyzed campaigns and do A/B tests for getting a relevant traffic on the website • Analyzed data matric of Google Ads remarketing and Facebook Pixel for online shopping • Selected the most efficient platforms to achieve campaign goals between reach maximization and traffic Show less



AdQUA

• United States
• Advertising Services
• 1 - 100 Employee

• Digital Media Manager

  • Oct 2015 - Jun 2018

  During my time as a digital marketer, I created concept or the theme of our client's campaigns as well as I was buying advertising on Facebook, instagram, and google. • Optimized and improved campaign performance • Identified and targeted the people who were most likely to buy products online • Boosted sales online and improved ROAS by using Google analytics • Built digital content with partners for brand development • Wrote copy for ads and developed creative ad strategy During my time as a digital marketer, I created concept or the theme of our client's campaigns as well as I was buying advertising on Facebook, instagram, and google. • Optimized and improved campaign performance • Identified and targeted the people who were most likely to buy products online • Boosted sales online and improved ROAS by using Google analytics • Built digital content with partners for brand development • Wrote copy for ads and developed creative ad strategy



DigitalOcean

• United States
• Software Development
• 700 & Above Employee

• Search Marketing Manager

  • Aug 2014 - Aug 2015

  I tried to drive potential customers to our client’s websites to generate revenue by targeting search engine keywords. • Optimized keywords by running a/b tests and grew conversions • Targeted long tail keywords to avoid getting into high cost bidding wars I tried to drive potential customers to our client’s websites to generate revenue by targeting search engine keywords. • Optimized keywords by running a/b tests and grew conversions • Targeted long tail keywords to avoid getting into high cost bidding wars