Director of Marketing And Public Relations

• Oct 2022 - Present

Public Information Officer

• Apr 2020 - Oct 2022

- Promote awareness of the City of Sherwood in the state of Arkansas and the surrounding region by developing and disseminating information to the public regarding City activities and services- Serve as a facilitator to the Mayor and Department Directors to respond to media inquiries- Work closely with Mayor on highly sensitive, complex, or emergency situations- Write press releases and other marketing materials and provide direct and proactive advice, consultation, and assistance to the Mayor, as well as Department Directors regarding public information matters, including providing direct assistance in researching, providing information, and developing messages and marketing materials- Plan and disseminate internal and external communication of information through various media- Maintain City website to include monitoring the website to identify and resolve performance problems, posting information submitted by City Departments, and ensuring information is accurate, complete and current- Develop strategies to expand the City’s social media presence with regular updates on various social media sites- Design and produce advertisements, communication materials, including brochures, flyers, press releases, information pamphlets, media announcements, public presentation materials, and other promotional/public information materials to inform the public- Work closely with Sherwood Advertising & Promotions Commission to successfully manage A & P event advertising and marketing efforts- Work closely with the Office of Economic Development to create marketing materials to promote Sherwood to potential investors and generate events that increase the quality of life

Event & Facility Coordinator

• Nov 2013 - Apr 2020

- Oversaw rental, advertising, maintenance and staffing of The Greens At North Hills Banquet Hall- Worked closely with Advertising & Promotions Commission to coordinate ad campaigns, ensuring brand compliance and recognition- Coordinated citywide events annually which serve thousands of Sherwood's residents, including: Easter Egg Hunt, Fourth of July Family Celebration, Sherwood Fest, Halloween Carnival, Enchanted Forest Trail of Holiday Lights, Festival of Lights Silent Auction, Christmas Parade and Breakfast with Santa- Served on Keep Sherwood Beautiful board to facilitate cleanup and beautification efforts in city- Helped administer city's multiple social media pages and website

Designer / Photography Assignment Coordinator / Staff Writer

• Jan 2012 - Oct 2013

Business Partnership & Advertising Manager

• Feb 2011 - Sep 2011

• Negotiated commercial sponsorship funds to augment force support squadron events and activities• Attended and made presentations at off-base community business meetings to develop rapport with potential sponsors, advertisers and donors• Generated ad revenue for magazine, website and other media• Enhanced Web traffic through active participation in social media platforms • Developed ongoing web-based contests that built interest in morale, welfare and recreation events • Wrote weekly and monthly articles and assisted with editing of all outgoing media• Assisted in organization and implementation of base-wide events• Developed and updated database for business contacts and email blasts• Designed marketing decks, fliers and other print materials using Adobe CS5 software• Photographed base events and special projects

Staff Writer / Legal Data Coordinator / Social Media Manager

• Jan 2010 - Oct 2010

• Processed legal affidavits and tear sheets for Web database in coherence with local and national foreclosure laws• Maintained editorial content on company websites and enhanced and monitored Web traffic through active participation in social media platforms• Utilized Associated Press standards to write weekly syndicated gadget column and other feature articles as needed for publication in daily business, real estate and legal newspaper • Attended and reported on business and social meetings for affiliated organizations

Designer / Photography Assignment Coordinator / Staff Writer

• Jul 2007 - Jan 2010

• Named Employee of the Month for outstanding service to my editorial team • Designed and contributed editorial content to more than 400 semi-weekly zoned editions and advertising supplements using Adobe Creative Suite and NewsEdit software • Coordinated and supervised photo assignments of more than 50 freelance photographers statewide to meet deadlines and support editorial and advertorial content • Oversaw archival of photography and integration of print editions with Web site • Assisted at more than 10 annual tradeshows and events

Executive Assistant

• Jun 2006 - Jul 2007

• Assisted Executive Vice President, Membership Director, Communications Director and Accountant in daily non-profit business activities • Stayed abreast of emerging information pertaining to cattlemen’s industry by monitoring state legislative proceedings and print media releases • Arranged convention and tradeshow planning • Designed brochures for special projects • Generated inter-office and mass-mail communications for association’s 10,000 members • Edited and composed articles for monthly Arkansas Cattle Business magazine • Coordinated quarterly meetings for board members and volunteers

Editor

• Aug 2002 - May 2006

• Supervised, mentored and trained yearbook and newspaper practicum staffs of 15-30 people• Designed two 200-plus page yearbooks and weekly newspaper using PageMaker and Adobe Creative Suite• Photographed and composed articles covering all major campus events• Named Journalist of the Year by media department at Henderson State University • Supervised, mentored and trained yearbook and newspaper practicum staffs of 15-30 people• Designed two 200-plus page yearbooks and weekly newspaper using PageMaker and Adobe Creative Suite• Photographed and composed articles covering all major campus events• Named Journalist of the Year by media department at Henderson State University

Intern - Marketing, Sales and Human Resources

• 2000 - 2003

• Generated company newsletter• Created and maintained effective marketing window displays and information stands• Assisted with major entertainment events in planning and implementation• Created file and database system• Pre-screened applicants for available positions • Generated company newsletter• Created and maintained effective marketing window displays and information stands• Assisted with major entertainment events in planning and implementation• Created file and database system• Pre-screened applicants for available positions