Experience

University of Utah

• United States
• Higher Education
• 700 & Above Employee

• Creative Director

  • Jan 2021 - Present

  Social Media• Daily social media lead in charge of Twitter, Instagram, Facebook & TikTok• Analyzing social media to ensure maximum engagement effectiveness• Developing the personal brands of current student-athletes on social media• Restructuring the gymnastics brand upon arrival & keeping it current to strengthen its online presence • Boosted the Utah Gymnastics Instagram from 44k to 97k• Spearheaded the brand’s TikTok account development + growth (73k) Content Creation• Producing short-form videos for social media: highlights, uniform reveals & trending TikTok content• Developing all animation templates used in video creation & creating GIFs used for in-meet content• Scheduling content posts based on the week’s social calendar • Collaborating with coaches, SID, marketing, and media teams for necessary projects• Filming long-form videos consisting of interviews and b-roll when needed• Lead photoshoots/video shoots for current athletes & unofficial/official visits • Photographing all competitions, practices, and special events• Designing marketing/ticketing materials, photoshop templates for meets, achievement/announcement graphics, posters & email headers that are consistent with the Utah Gymnastics brand• Editing & cataloging all photos + videos Recruiting• Creating personalized recruit-specific short-form videos • Designing recruiting graphics/postcards/posters for potential student-athletes • Designing internal presentations for recruiting purposes• Developing “Signing Day” graphics & videos for athletes Show less

• Creative Content Manager

  • Jul 2019 - Jan 2021

  Social Media• Day-to-day social media manager, along with Director of New Media (in charge of Twitter, Instagram, Facebook & Youtube)• Developing the personal brands of current student-athletes on social media• Assist the Director of New Media in developing the Utah Gymnastics social media & marketing brandContent Creation• Scheduling content posts based on the week’s social calendar • Collaborating with coaches, SID, marketing, and media teams for necessary projects• Posting Instagram story updates for all competitions, practices, and special events• Designing graphics for birthdays, announcements, achievements & • Create short recap videos when needed & oversee video intern Show less



William Easton Design

• Iowa City, Iowa

• Graphic Designer

  • May 2018 - Apr 2019

  Content Creation • Responsible for creating weekly graphics for local businesses • Develop weekly/monthly social media calendars for clients • Collaborate & brainstorm marketing strategies with Director of Digital Marketing • Update WordPress sites as needed Content Creation • Responsible for creating weekly graphics for local businesses • Develop weekly/monthly social media calendars for clients • Collaborate & brainstorm marketing strategies with Director of Digital Marketing • Update WordPress sites as needed



The Daily Iowan

• United States
• Newspaper Publishing
• 1 - 100 Employee

• Illustrator

  • Aug 2017 - Dec 2017