Parth Mistry

Lead - Marketing Communications at Spectra Technovision (India) Pvt. Ltd.
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Contact Information
us****@****om
(386) 825-5501
Location
Ahmedabad, Gujarat, India, IN
Languages
  • English -
  • Hindi -
  • Gujarati -
Skills

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5.0

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Ajaykumar Shukla

Parth is an ambitious and determined professional. He knows well how to build marketing / branding strategies for IT solutions and services to generate the business opportunities and very smartly addresses his creative thoughts to execute it. A good team player, always ready to learn new things. Any company hires him will quickly realize the value that he brings onboard. Truly a champion MarCom profile.

Vrunjal (Veer) Mehta

Parth worked with me on several projects ranging from digital content and digital marketing. Parth quickly understood the scope and priorities of efforts. He worked diligently to provide a timely completion of quality deliverable. I look forward to working with him again.

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Credentials

  • Marketing Communications
    LinkedIn
    Jul, 2019
    - Nov, 2024

Experience

  • Spectra Technovision (India) Pvt. Ltd.
    • India
    • Appliances, Electrical, and Electronics Manufacturing
    • 100 - 200 Employee
    • Lead - Marketing Communications
      • Apr 2022 - Present

      - Work in synergy with senior leadership to plan communication and branding strategies, campaigns, and budgets.- Collaborate with internal teams like Sales, Product, Customer Success, and HR for smooth execution of campaigns.- Supervise editorial calendar and content production for owned social media channels and website.

    • Sr. Executive - Branding and Communications
      • Jan 2021 - Mar 2022

      - Write content for collaterals like promotional emails, newsletters, social media creatives, PPC ads, presentations, brochures, infographics and other web and print materials- Negotiating and working with freelancers and vendors for external marketing support like product photo and video shoots.- Seek out new marketing opportunities that fit with the brand and maximize all opportunities for growth.- Making sure that brand guidelines are adhered to in all marketing activities across the company. Tools I am familiar with:1) Google Ads2) Google Analytics3) Sendinblue4) Zoho CRM5) Adobe Illustrator and Photoshop6) Sprout Social7) Facebook Business Manager8) WordPress CMS9) JIRA10) Basecamp Show less

  • Softweb Solutions Inc. - An Avnet Company
    • United States
    • IT Services and IT Consulting
    • 200 - 300 Employee
    • Executive - Marketing and Corporate Communications
      • Jun 2018 - Jan 2021

      • Working with key internal stakeholders to prepare marketing communications strategies. • Collaborating with cross functional teams to prepare marketing collaterals (Pitch Decks, Flyers, Newsletters, Social Creatives, Case Studies, Blogs, Whitepapers and Press Releases). • Crafting rich media content like Display Ads, Videos, Webinars, and Podcasts. • Spearheading Softweb’s social communications on LinkedIn, Facebook, and Twitter by preparing strategies and campaigns to increase brand awareness and presence. (increased LinkedIn followers growth by 150% during my tenure). • Writing content for social media, presentations, flyers, and mailers. • Analyzing campaigns and KPIs, optimizing them for better performance. • Monitors and develop reports on competitor activity within social media spaces • Interact with subject matter experts on a multitude of topics and gather information and create relevant material. • Stay up to date with current technologies, trends, design tools and applications. • Ensure that all the collaterals are as per the brand guidelines. • Serve as a point of contact for all brand requests in Americas, APAC, and EMEA. Show less

  • CAYPRO.io
    • India
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Marketing & Client Engagement Executive
      • Jul 2017 - Jun 2018

      • Generating leads and brand awareness from paid advertising campaigns (Search, Display, and Re-targeting). • Managing, updating and optimizing website content using WordPress. • Actively involved in Off-Page and On-Page activities • Copywriting for social media and preparing monthly social media content calendar in line with the product offerings. • Working with internal team to make sure website content is up-to-date. • Preparing monthly social media calendar and campaigns in-line with the product offerings. • Interacting with clients to give them product demo and walkthrough. • Handling their queries and escalations related to the product. Show less

Education

  • Indian Institute of Education & Business Management
    PGDM, Marketing/Marketing Management, General
    2015 - 2017
  • L.J. Institute Of Engineering and Technology
    Bachelor of Engineering (B.Eng.), Computer Engineering
    2011 - 2014
  • M K high school

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