Missy Gruwell
Marketing Manager at Simpson Technologies Corporation- Claim this Profile
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English -
Topline Score
Bio
Sharon Padgett
I met Missy through the Association of YMCA Professionals (AYP) and she is the definition of this cause - A YMCA Professional. She has led the Twin Cities YMCA to a great purpose and cause through AYP to make her colleagues a better person inside so that they can make the Y better through their passion and cause. I am from NC and Missy is from MN - but the distance of friendship and support has not kept her from reaching out and seeking assistance with her career. She is driven, passionate and will not take no for an answer if she believes strongly in her cause. She is detailed, follows through and consistent. She has been and will continue to be a strong voice for the Y movement...for staff and for our cause!
Scott Peterson, CPC
I have worked with Missy in her role as AYP Chapter President and know our chapter is better because of her leadership and vision. She is very talented influencing decisions vertically and horizontally and bringing others along on the journey to strengthen our chapter. She isn't threatened by different ideas and in fact welcomes feedback to improve original thoughts and plans. Her passion for the YMCA and AYP is contagious and evident when you talk with her.
Sharon Padgett
I met Missy through the Association of YMCA Professionals (AYP) and she is the definition of this cause - A YMCA Professional. She has led the Twin Cities YMCA to a great purpose and cause through AYP to make her colleagues a better person inside so that they can make the Y better through their passion and cause. I am from NC and Missy is from MN - but the distance of friendship and support has not kept her from reaching out and seeking assistance with her career. She is driven, passionate and will not take no for an answer if she believes strongly in her cause. She is detailed, follows through and consistent. She has been and will continue to be a strong voice for the Y movement...for staff and for our cause!
Scott Peterson, CPC
I have worked with Missy in her role as AYP Chapter President and know our chapter is better because of her leadership and vision. She is very talented influencing decisions vertically and horizontally and bringing others along on the journey to strengthen our chapter. She isn't threatened by different ideas and in fact welcomes feedback to improve original thoughts and plans. Her passion for the YMCA and AYP is contagious and evident when you talk with her.
Sharon Padgett
I met Missy through the Association of YMCA Professionals (AYP) and she is the definition of this cause - A YMCA Professional. She has led the Twin Cities YMCA to a great purpose and cause through AYP to make her colleagues a better person inside so that they can make the Y better through their passion and cause. I am from NC and Missy is from MN - but the distance of friendship and support has not kept her from reaching out and seeking assistance with her career. She is driven, passionate and will not take no for an answer if she believes strongly in her cause. She is detailed, follows through and consistent. She has been and will continue to be a strong voice for the Y movement...for staff and for our cause!
Scott Peterson, CPC
I have worked with Missy in her role as AYP Chapter President and know our chapter is better because of her leadership and vision. She is very talented influencing decisions vertically and horizontally and bringing others along on the journey to strengthen our chapter. She isn't threatened by different ideas and in fact welcomes feedback to improve original thoughts and plans. Her passion for the YMCA and AYP is contagious and evident when you talk with her.
Sharon Padgett
I met Missy through the Association of YMCA Professionals (AYP) and she is the definition of this cause - A YMCA Professional. She has led the Twin Cities YMCA to a great purpose and cause through AYP to make her colleagues a better person inside so that they can make the Y better through their passion and cause. I am from NC and Missy is from MN - but the distance of friendship and support has not kept her from reaching out and seeking assistance with her career. She is driven, passionate and will not take no for an answer if she believes strongly in her cause. She is detailed, follows through and consistent. She has been and will continue to be a strong voice for the Y movement...for staff and for our cause!
Scott Peterson, CPC
I have worked with Missy in her role as AYP Chapter President and know our chapter is better because of her leadership and vision. She is very talented influencing decisions vertically and horizontally and bringing others along on the journey to strengthen our chapter. She isn't threatened by different ideas and in fact welcomes feedback to improve original thoughts and plans. Her passion for the YMCA and AYP is contagious and evident when you talk with her.
Credentials
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Dean's List - every term
Capella UniversitySep, 2015- Sep, 2024 -
President's List - every term
Capella UniversitySep, 2015- Sep, 2024 -
Star Performers
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Experience
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Marketing Manager
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Jan 2022 - Present
-Create and execute insight‐driven strategic marketing strategies across multiple channels with local and global markets. - Partner with internal and external resources to design, develop, and maintain a constantly innovative evolving website user experience. - Review performance metrics and analysis within CRM to guide marketing campaigns and strategies. - Define touchpoints and increase engagement strategies across multiple social platforms. - Manage brand development, positioning, standards and loyalty. - Rebranding and positioning during acquisition. - Tradeshow marketing and booth development and presence. - Influence a $28 million annual revenue goal. - Manage a $460,000 annual marketing budget.
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laservision USA
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United States
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Appliances, Electrical, and Electronics Manufacturing
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1 - 100 Employee
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Marketing Specialist
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Jul 2021 - Present
- Design and project manage creative development and execution across multiple media channels and tactics. (web, email, social, paid social, print etc) - Manage and increase sales on ecommerce website. - Manage brand development, brand positioning and standards. - Manage Trade Show coordination from start to finish including registration, booth details and lead generation. - Manage PPC & Google Shopping strategy with external partner. - Define touchpoints and engagement strategies across multiple channels. - Design & development of market research and customer segmentation. - Create and execute insight‐driven strategic marketing, promotions and engagement plans and communication strategies. - Authored blogs and articles for newsletters, website and social platforms. - Influence a $7 million annual revenue goal. - Manage a $180,000 annual marketing budget.
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WAMATEK
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United Kingdom
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Business Consulting and Services
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Marketing & Sales Manager
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Sep 2020 - Jul 2021
- Created and executed insight‐driven, strategic marketing plans and strategies. - Increased revenue in 6 months between 140‐211% - Influenced a $1.8 million annual revenue goal. - Managed sales on: Amazon, ebay, Facebook Shop & Marketplace, eCommerce website and store location. - Managed PPC & Google Shopping strategy with outside agency. - Managed new business development efforts and programs. - Creation of logo, brand development, brand positioning and standards. - Created and managed a customer loyalty program. - Managed logistics and moved store location and doubled store traffic and sales after 1 month. - Revamped and grew trade‐in, sell for cash and wholesale programs. - Defined touchpoints and engagement strategies across multiple channels. - Design & development of market research and customer segmentation. - Authored blogs and articles for newsletters, website and social platforms. - Creation, development, and management of new website. - Supervised online fulfillment and store sales team. Defined processes and policies, marketing plan execution, cross‐selling, and sales trainings to ensure optimal performance. - Created staff policies, procedures, and manuals. - Developed and managed sales tracking and reporting for both sales and product effectiveness.
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YMCA of the Greater Twin Cities
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United States
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1 - 100 Employee
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Marketing Specialist
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Jul 2017 - Jul 2020
- Develop and execute strategic marketing, promotion and engagement plans andcommunication strategies for 19 locations.- Influence, motivate and engage 27+ camp staff (VP of camping, ExecutiveDirectors, Program Staff)- Influence a $19,000,000+ annual revenue goal.- Manage a $170,000+ annual marketing budget.- Influence program and event participation through implementing multiple tacticsand greater awareness. Increase year-round camp enrollment year over year.- Advocated for and created an automated onboarding email campaign with an80%+ open rate and a 40% click through rate in the first year. Improved results inyear 2 and 3.- Collaborate on strategy to increase progression throughout camping.- Design and project manage creative development and execution across multiplemedia channels and tactics. (web, social, paid social, print)- Support goal attainment by monitoring tactic and campaign ROI and impact.- Maintain brand compliance and consistent messaging.- Develop, facilitate, motivate and execute social media and participant engagementtrainings on a local, regional and national level.- Influence and support social media and online engagement strategies.- Build and maintain authentic relationships with staff, external vendors, keystakeholders, volunteers, multiple departments and community partners.
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Marketing Project Coordinator
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May 2010 - Jul 2017
- Manages and coordinates strategic plan marketing and communication strategies.- Responsible for increased awareness and participation.- Maintains brand compliance and consistent messaging. - Develops, executes and tracks marketing plans and events.- Creative development and execution for print and website. - Responsible for social media efforts.- Manages marketing budgets and reports projects ROI.- Launch and create engagement and communication strategies.- Establish and maintain relationships with external vendors, key stakeholders, volunteers, multiple departments and community partners.
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Business Manager
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Sep 2008 - May 2010
- Developed, maintained and balanced all branch financial records.- Processed payroll, accounts payable and provided administrative support.- Reviewed all new hire paperwork and position changes for accuracy.
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Administrative Assistant
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Sep 2007 - Sep 2009
- Program and event communication and promotion.- Statistics and reporting per program and event. - Established and maintained community relationships.
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SSG Corporation
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United States
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Retail
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1 - 100 Employee
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Marketing Coordinator
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Sep 2005 - Sep 2007
- Managed monthly, quarterly and annual contracts, invoices and reports. - Managed rebate programs with outside vendors. - Assisted 24 stores with marketing and communication needs. - Managed monthly, quarterly and annual contracts, invoices and reports. - Managed rebate programs with outside vendors. - Assisted 24 stores with marketing and communication needs.
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Reservation Coordinator
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Sep 2001 - Sep 2005
- Provided schedules and group expectations to key staff members. - Managed the reservation system for groups using the facility. - Monitored contracts and provided monthly reports. - Provided schedules and group expectations to key staff members. - Managed the reservation system for groups using the facility. - Monitored contracts and provided monthly reports.
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Franchise Administrator
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Sep 2000 - Sep 2001
- Supervised branch staff and corporate alignment. - Planned and facilitated quarterly client seminars. - Developed and improved relationships with clients, focusing on value and engagement. - Supervised branch staff and corporate alignment. - Planned and facilitated quarterly client seminars. - Developed and improved relationships with clients, focusing on value and engagement.
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Affinity Plus
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Ireland
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Hospitals and Health Care
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1 - 100 Employee
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CUSO Coordinator
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Sep 1996 - Sep 2000
Previous Roles: Loan Officer, Member Service, Call Center Representative, Teller - Planned and facilitated quarterly client seminars. - Coordinated daily activities between multiple departments. - Provided services to members that included financial transactions, opening of accounts and servicing loans. Previous Roles: Loan Officer, Member Service, Call Center Representative, Teller - Planned and facilitated quarterly client seminars. - Coordinated daily activities between multiple departments. - Provided services to members that included financial transactions, opening of accounts and servicing loans.
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Education
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2015 - 2020
Capella University
Bachelor’s Degree, Business Administration, Management and Leadership -
1994 - 1994
School of Communication Arts
Photography
Community
