Experience

RTOWN

• Canada
• Advertising Services
• 1 - 100 Employee

• Senior Digital Strategist

  • Oct 2018 - Present

  -2019 & 2020’s recipient of RTOWN's Core Value Award “Remarkable Team and Customer Experience” -As seen in Volume 1 of Innovate Vancouver - Innovations of the World -Manage up to 25 customer accounts at any given time with a goal to maintain an average of 97% retention rate -Launch paid and unpaid social media campaigns to increase web traffic, capture leads and grow revenue -Reach customer’s target audiences through paid advertising to boost conversions -Track customer’s ad spend and manage customer's monthly budget - up to $25,000 in ad spend -Handle customer accounts from various industries such as service, trades, professionals, franchise and hospitality -Responsible for managing customer needs in a fast-paced, high-volume, dynamic work environment -Schedule social media posts using GAIN to increase brand awareness, promote engagement, drive traffic to customer’s website and increase leads -Coordinate with appropriate team members to set up and validate conversion tracking -Strategize, monitor, amend campaigns as needed to drive results. Monitor performance and proactively makes changes to under-performing campaigns -Identify key hashtags for various different industries to reach the customer's target audience -Optimize customer’s social media pages (Facebook & Instagram) -Correspond with customer’s audience on social media to provide excellent customer service -Maximize social proof by sharing customers user-generated content -Ensure reporting is correct and deliver campaign results on a monthly basis -Excel at creating meaningful interactions with customers and building rapport -Revamped company’s social events throughout the year Show less



Canadian Public Relations Society

• Canada
• Public Relations and Communications Services
• 1 - 100 Employee

• Manager, Web Content

  • Apr 2015 - Dec 2022

  • Maintain quality control by updating and editing the CPRS Vancouver website on a daily basis • Upload content such as blog posts, media files and documents which, increase online engagement • Create and publish events to support organization • Maintain quality control by updating and editing the CPRS Vancouver website on a daily basis • Upload content such as blog posts, media files and documents which, increase online engagement • Create and publish events to support organization



Montgomery Village Veterinary Clinic & Dekens Housecall Services

• Canada
• Veterinary Services
• 1 - 100 Employee

• Social Media Manager

  • Apr 2018 - Aug 2021

  -Design a social media strategy for Facebook to increase brand awareness, engagement and client growth -Build monthly social campaigns to drive traffic to website -Deliver social messages during times of crises -Create monthly paid ads with UTM tracking -Orchestrated Facebook pixel installation and implemented events to track leads -Assist in email marketing using MailChimp -Design a social media strategy for Facebook to increase brand awareness, engagement and client growth -Build monthly social campaigns to drive traffic to website -Deliver social messages during times of crises -Create monthly paid ads with UTM tracking -Orchestrated Facebook pixel installation and implemented events to track leads -Assist in email marketing using MailChimp



IncrediBundles.com

• Promotions Coordinator

  • Apr 2015 - Jul 2019

  - Research and pitch over 10 influencers a day resulting in over 250 pieces of earned media coverage - Create and curate an Instagram account building brand awareness, community engagement and follower growth by over 200 followers a month - Utilize Salesforce to record and communicate with influencers - Research and pitch over 10 influencers a day resulting in over 250 pieces of earned media coverage - Create and curate an Instagram account building brand awareness, community engagement and follower growth by over 200 followers a month - Utilize Salesforce to record and communicate with influencers



a Cue Creative Marketing and Consulting Inc

• Canada
• Marketing Services
• 1 - 100 Employee

• Senior Consultant

  • Apr 2017 - Apr 2019

  - Balanced over three client accounts at once in a variety of different industries such as real estate, tech and hospitality - Planned content calendars for each account to build brand awareness, community engagement and follower growth. - Provided monthly analytical reports highlighting areas of success and those that need improvement - Trained several junior consultants to successfully manage their own accounts - Balanced over three client accounts at once in a variety of different industries such as real estate, tech and hospitality - Planned content calendars for each account to build brand awareness, community engagement and follower growth. - Provided monthly analytical reports highlighting areas of success and those that need improvement - Trained several junior consultants to successfully manage their own accounts



Dr. Dobias Healing Solutions Inc.

• Vancouver, Canada

• Project Manager

  • Apr 2015 - Apr 2018

  - Led up to 12 team members through implementation of marketing campaigns that brought in over 100K per campaign - Coordinated Facebook campaigns which, led to reaching 100K Facebook page likes - Participated in strengthening social media strategy which, increased followers by 50 percent. - Utilize a variety of different systems such as, SproutSocial, Active Campaign, Shopify and Basecamp to optimize scheduling, communication and strategy. - Led up to 12 team members through implementation of marketing campaigns that brought in over 100K per campaign - Coordinated Facebook campaigns which, led to reaching 100K Facebook page likes - Participated in strengthening social media strategy which, increased followers by 50 percent. - Utilize a variety of different systems such as, SproutSocial, Active Campaign, Shopify and Basecamp to optimize scheduling, communication and strategy.



Create Change Foundation

• Non-profit Organizations
• 1 - 100 Employee

• Social Media Coordinator

  • May 2014 - May 2017

  - Earned media coverage from publications, online blogs and influencers increasing event and brand awareness - Submitted event listings gaining media coverage from over 10 Vancouver publications and blogs - Earned media coverage from publications, online blogs and influencers increasing event and brand awareness - Submitted event listings gaining media coverage from over 10 Vancouver publications and blogs



Sola Skin Care

• Social Media Manager (Contract)

  • Mar 2015 - Feb 2017

  • Planned a social media strategy that increased brand awareness, digital presence and sales • Gained media coverage by researching, targeting and engaging clients in target markets • Increased brand awareness with a social media contest through Facebook, Twitter and Instagram • Wrote weekly content for Twitter, strategically scheduled through Hootsuite to maximize viewability • Planned a social media strategy that increased brand awareness, digital presence and sales • Gained media coverage by researching, targeting and engaging clients in target markets • Increased brand awareness with a social media contest through Facebook, Twitter and Instagram • Wrote weekly content for Twitter, strategically scheduled through Hootsuite to maximize viewability



Strategic Office Support

• United States
• Outsourcing and Offshoring Consulting
• 1 - 100 Employee

• Marketing Specialist (Contract)

  • Dec 2014 - Nov 2015

  • Developed and managed blogger outreach campaigns • Grew brand awareness • Increased media coverage by researching, compiling and engaging influencers and monitoring responses • Developed and managed blogger outreach campaigns • Grew brand awareness • Increased media coverage by researching, compiling and engaging influencers and monitoring responses



Wiretap for Netflix

• Canada
• Software Development

• Social Media Content Curator (Contract)

  • Apr 2015 - Aug 2015

  • Data entry and management • Tracked conversations in social media, primarily Twitter • Researched and tracked trends and changes in social media • Developed best practices and new social media strategies • Tracked, curated and replied on social media • Data entry and management • Tracked conversations in social media, primarily Twitter • Researched and tracked trends and changes in social media • Developed best practices and new social media strategies • Tracked, curated and replied on social media



Peak Communicators Ltd.

• Canada
• Public Relations and Communications Services
• 1 - 100 Employee

• Account Monitor (Contract)

  • Feb 2015 - Mar 2015

  • Analyzed various media outlets to monitor and manage client’s coverage and documented media clippings • Researched contact information for numerous media lists and updated hit lists • Garnered media coverage by pitching events to various publications • Managed multiple tasks and deadlines daily • Analyzed various media outlets to monitor and manage client’s coverage and documented media clippings • Researched contact information for numerous media lists and updated hit lists • Garnered media coverage by pitching events to various publications • Managed multiple tasks and deadlines daily



Global Bend Digital Marketing

• Advertising Services

• Digital Communications Intern

  • Oct 2014 - Nov 2014

  • Prepared and delivered a project brief outlining key elements of the company, made recommendations on how to grow their platforms reach and engagement levels and strategized how to effectively execute these goals • Managed and created relevant and engaging content for daily social media platforms, Instagram, Twitter and Facebook, using Hootsuite • Increased media coverage with a blogger outreach campaign by compiling influencers, monitoring responses and using strategic scheduling and motivational tactics to boost brand awareness and sales • Optimized email open rate by designing and creating a MailChimp campaign for the holiday season to increase gift card sales • Designed and created graphic designs using Pixelmator for social media platforms and campaigns. • Developed two blog posts for company’s website Show less



Victoria's Secret

• United States
• Retail
• 700 & Above Employee

• Sales Specialist

  • May 2014 - Sep 2014



SANZA Teaching Agency

• United Kingdom
• Staffing and Recruiting
• 1 - 100 Employee

• Supply Teacher

  • Oct 2012 - Apr 2013



Wee Care Educational Services

• Ontario, Canada

• ECE Assistant/ Camp Counsellor

  • 2009 - 2013



Chaps Restaurant

• Ontario, Canada

• Hostess, Food Runner and Food Preparation

  • 2005 - 2009