Product Designer

• Apr 2022 - Present

Product Designer

• May 2021 - Apr 2022

Product Designer on the Genie app launching in Ghana as one of the first food delivery apps in the market: - I Spearheaded the entire product design process, from stakeholder management, to research and problem solving through user testing to final UI. - Decision making in regards to typography, desktop/mobile UI, colour, layout, iconography and aesthetic. - Created our ever-evolving design system. - Boosted investments up by 30% before app delivery. - Building high fidelity prototypes, user research and testing. - Assisted with front & back-end data development. - Using my digital marketing expertise to problem-solve by working with the marketing team for strategy implementation, feature prioritisation, identifying opportunities and building relationships with suppliers, to better compete in the Ghanian market.

Social Media Marketer and Designer

• Mar 2021 - Jul 2021

Responsible for: - Manage all Social media content designs across platforms. - Monitor email marketing efforts and created content. - Drive traffic and user interaction across all platforms. - Analyse weekly Campaign analytics. Responsible for: - Manage all Social media content designs across platforms. - Monitor email marketing efforts and created content. - Drive traffic and user interaction across all platforms. - Analyse weekly Campaign analytics.

Brand Marketer

• Jan 2021 - Apr 2021

Responsible for: - Researched and identified market opportunities. - Drove content based around current events. Responsible for: - Researched and identified market opportunities. - Drove content based around current events.

Marketing Associate Intern

• Jan 2020 - Feb 2021

Marketing internship at kiddie Academia in Cairo. I was responsible for shaping the marketing strategy in collaboration with the wider business and Management team. Alongside researching audience segmentation and customer profiling. In addition, I set up a system where we could continuously have data of our competitive market. Marketing internship at kiddie Academia in Cairo. I was responsible for shaping the marketing strategy in collaboration with the wider business and Management team. Alongside researching audience segmentation and customer profiling. In addition, I set up a system where we could continuously have data of our competitive market.