Mishu Sidhoo
Marketing Manager at Clipper UK Ltd- Claim this Profile
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Bio
Credentials
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Connected Strategy
Wharton Executive EducationApr, 2021- Oct, 2024
Experience
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Clipper UK Ltd
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United Kingdom
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Manufacturing
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1 - 100 Employee
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Marketing Manager
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Apr 2023 - Present
Developing the trade marketing strategic plan and responsible for the complete product range and all associated marketing activities. Managing the brand identity in the UK and UK product catalogue; working closely with the HQ Team and other direct suppliers to develop and improve products and packaging. Product price positioning and price structure and product supply management and inventory management Promotional activity including the development and roll out of the annual… Show more Developing the trade marketing strategic plan and responsible for the complete product range and all associated marketing activities. Managing the brand identity in the UK and UK product catalogue; working closely with the HQ Team and other direct suppliers to develop and improve products and packaging. Product price positioning and price structure and product supply management and inventory management Promotional activity including the development and roll out of the annual promotional plan Marketing communication, market analysis, reporting, research activities, social media marketing. Show less Developing the trade marketing strategic plan and responsible for the complete product range and all associated marketing activities. Managing the brand identity in the UK and UK product catalogue; working closely with the HQ Team and other direct suppliers to develop and improve products and packaging. Product price positioning and price structure and product supply management and inventory management Promotional activity including the development and roll out of the annual… Show more Developing the trade marketing strategic plan and responsible for the complete product range and all associated marketing activities. Managing the brand identity in the UK and UK product catalogue; working closely with the HQ Team and other direct suppliers to develop and improve products and packaging. Product price positioning and price structure and product supply management and inventory management Promotional activity including the development and roll out of the annual promotional plan Marketing communication, market analysis, reporting, research activities, social media marketing. Show less
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Wyldecrest Parks
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United Kingdom
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Leisure, Travel & Tourism
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1 - 100 Employee
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Group Head of Marketing
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Jun 2018 - Apr 2023
Marketing Management Business Development Brand Management Product Launches Digital Marketing Corporate Communication Team Management Product Marketing Finance & Budgeting Marketing Management Business Development Brand Management Product Launches Digital Marketing Corporate Communication Team Management Product Marketing Finance & Budgeting
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Ikea
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Netherlands
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Retail
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700 & Above Employee
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Sales and marketing
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Apr 2017 - May 2018
• Ensure that the department is in shape as new and has a strong commercial basics level during all opening hours • Focus on commercial awareness by using and implementing the commercial strategy lay out on the sales floor • Together with the Logistics department, ensure that sales forecasts of all products in the department are adapted to the sales pattern so that the ordering process of goods leads to a healthy stock situation • Secure that all products are displayed according to the… Show more • Ensure that the department is in shape as new and has a strong commercial basics level during all opening hours • Focus on commercial awareness by using and implementing the commercial strategy lay out on the sales floor • Together with the Logistics department, ensure that sales forecasts of all products in the department are adapted to the sales pattern so that the ordering process of goods leads to a healthy stock situation • Secure that all products are displayed according to the merchandising basics (clean, available on picking location, priced and well maintained) during all opening hours • Ensure working methods, basic action routines and range information are understood and carried out to achieve objectives • Actively engage with customers, identify their needs by asking the right questions and advise them on the best solutions for their homes • Provide the Showroom Sales Manager with feedback and incorporate their recommendations. Show less • Ensure that the department is in shape as new and has a strong commercial basics level during all opening hours • Focus on commercial awareness by using and implementing the commercial strategy lay out on the sales floor • Together with the Logistics department, ensure that sales forecasts of all products in the department are adapted to the sales pattern so that the ordering process of goods leads to a healthy stock situation • Secure that all products are displayed according to the… Show more • Ensure that the department is in shape as new and has a strong commercial basics level during all opening hours • Focus on commercial awareness by using and implementing the commercial strategy lay out on the sales floor • Together with the Logistics department, ensure that sales forecasts of all products in the department are adapted to the sales pattern so that the ordering process of goods leads to a healthy stock situation • Secure that all products are displayed according to the merchandising basics (clean, available on picking location, priced and well maintained) during all opening hours • Ensure working methods, basic action routines and range information are understood and carried out to achieve objectives • Actively engage with customers, identify their needs by asking the right questions and advise them on the best solutions for their homes • Provide the Showroom Sales Manager with feedback and incorporate their recommendations. Show less
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sgs enterprises
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United States
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Biotechnology Research
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1 - 100 Employee
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Product Marketing Manager
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Oct 2009 - Oct 2012
Being a new service, my role was to ensure that SM Call was able to carve a niche in the market and emerge as a key player based on the strength of its unique offering. Immediate goal was rapid customer acquisition Managing various event participations, marketing activities Providing friendly, multilingual, UK-based customer service representative Ensuring customer complaints were managed effectively Ensuring timely and innovative product launches Ensuring effective… Show more Being a new service, my role was to ensure that SM Call was able to carve a niche in the market and emerge as a key player based on the strength of its unique offering. Immediate goal was rapid customer acquisition Managing various event participations, marketing activities Providing friendly, multilingual, UK-based customer service representative Ensuring customer complaints were managed effectively Ensuring timely and innovative product launches Ensuring effective communication with all partners, vendors, stake-holders Presenting the company’s plans and products to formalize new alliances Show less Being a new service, my role was to ensure that SM Call was able to carve a niche in the market and emerge as a key player based on the strength of its unique offering. Immediate goal was rapid customer acquisition Managing various event participations, marketing activities Providing friendly, multilingual, UK-based customer service representative Ensuring customer complaints were managed effectively Ensuring timely and innovative product launches Ensuring effective… Show more Being a new service, my role was to ensure that SM Call was able to carve a niche in the market and emerge as a key player based on the strength of its unique offering. Immediate goal was rapid customer acquisition Managing various event participations, marketing activities Providing friendly, multilingual, UK-based customer service representative Ensuring customer complaints were managed effectively Ensuring timely and innovative product launches Ensuring effective communication with all partners, vendors, stake-holders Presenting the company’s plans and products to formalize new alliances Show less
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Vectone
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United Kingdom
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Telecommunications
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200 - 300 Employee
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Product Manager
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Oct 2008 - Oct 2009
Planning and releasing new product features for the various mobile services being offered Ensuring that accurate and all relevant and updated information is available on the website, the product packs and with all the product vendors Educating and managing the sales teams involved in distributing and selling the products Educating and training the customer care team (Telephonic) involved in providing help to the customers Planning and releasing new product features for the various mobile services being offered Ensuring that accurate and all relevant and updated information is available on the website, the product packs and with all the product vendors Educating and managing the sales teams involved in distributing and selling the products Educating and training the customer care team (Telephonic) involved in providing help to the customers
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Times Internet Limited
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India
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Telecommunications
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1 - 100 Employee
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Product Manager
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Feb 2006 - Jul 2008
Managing the SMS based SMS portfolio (80% of company’s total SMS portfolio) for the short code “58888” Pan-India Conceptualization & launch of new SMS based products (i.e. Contests / Ringtones / basic services such as astrology, sports updates and community services) post a cost-benefit analysis of the same Establishing strategic partnerships with content / technology partners to optimise product value & delivery Leveraging BCCL’s various media platforms (TV / Radio / Print /… Show more Managing the SMS based SMS portfolio (80% of company’s total SMS portfolio) for the short code “58888” Pan-India Conceptualization & launch of new SMS based products (i.e. Contests / Ringtones / basic services such as astrology, sports updates and community services) post a cost-benefit analysis of the same Establishing strategic partnerships with content / technology partners to optimise product value & delivery Leveraging BCCL’s various media platforms (TV / Radio / Print / Internet) to achieve higher market penetration Continuous monitoring of ARPU across products , analyse churn data and devise measures to control churn to support business KEY ACHIEVEMENTS: • Conceptualized Sms based “Contests” which is now the biggest revenue & traffic generating product category of Indiatimes58888. Key notables for this category: Total Revenue of more than INR 65M. Total traffic of more than 80M hits Acquisition of 1.6M new subscribers • Conceptualized a Sms based Music club (Loyalty club) –first of its kind of Club in the Indian VAS mkt. Obtain higher mindshare of the customers for 58888 Music services Increase stickiness of the customers by rewarding them for loyalty thus resulting in a sustainable high yield revenue stream • Concluded a revamp of the community based services with the aim of increasing the usage of these services mainly through Dating, Blog & Chat services. Current traffic increased to 5M hits per month from 1M initially. • Conceived a new product – “Sms collect” (get your buddy to pay for you) which allows a subscriber with zero balance to send & receive messages. (Using a free short code 58899) Show less Managing the SMS based SMS portfolio (80% of company’s total SMS portfolio) for the short code “58888” Pan-India Conceptualization & launch of new SMS based products (i.e. Contests / Ringtones / basic services such as astrology, sports updates and community services) post a cost-benefit analysis of the same Establishing strategic partnerships with content / technology partners to optimise product value & delivery Leveraging BCCL’s various media platforms (TV / Radio / Print /… Show more Managing the SMS based SMS portfolio (80% of company’s total SMS portfolio) for the short code “58888” Pan-India Conceptualization & launch of new SMS based products (i.e. Contests / Ringtones / basic services such as astrology, sports updates and community services) post a cost-benefit analysis of the same Establishing strategic partnerships with content / technology partners to optimise product value & delivery Leveraging BCCL’s various media platforms (TV / Radio / Print / Internet) to achieve higher market penetration Continuous monitoring of ARPU across products , analyse churn data and devise measures to control churn to support business KEY ACHIEVEMENTS: • Conceptualized Sms based “Contests” which is now the biggest revenue & traffic generating product category of Indiatimes58888. Key notables for this category: Total Revenue of more than INR 65M. Total traffic of more than 80M hits Acquisition of 1.6M new subscribers • Conceptualized a Sms based Music club (Loyalty club) –first of its kind of Club in the Indian VAS mkt. Obtain higher mindshare of the customers for 58888 Music services Increase stickiness of the customers by rewarding them for loyalty thus resulting in a sustainable high yield revenue stream • Concluded a revamp of the community based services with the aim of increasing the usage of these services mainly through Dating, Blog & Chat services. Current traffic increased to 5M hits per month from 1M initially. • Conceived a new product – “Sms collect” (get your buddy to pay for you) which allows a subscriber with zero balance to send & receive messages. (Using a free short code 58899) Show less
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Verizon Data Services
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United States
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Telecommunications
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700 & Above Employee
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Business Analyst
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Apr 2005 - Dec 2005
Verizon Data Services India Ltd. is the Indian subsidiary of Verizon Communications the world's leading provider of high-growth communications services and the second largest provider of wire line and wireless communications worldwide. I joined Verizon from Campus. My main responsibilites there were :- •Liaisoning with clients and the Technology team based in India •Coordinate IT costs and scheduling for projects •Project tracking across predetermined milestones set between the… Show more Verizon Data Services India Ltd. is the Indian subsidiary of Verizon Communications the world's leading provider of high-growth communications services and the second largest provider of wire line and wireless communications worldwide. I joined Verizon from Campus. My main responsibilites there were :- •Liaisoning with clients and the Technology team based in India •Coordinate IT costs and scheduling for projects •Project tracking across predetermined milestones set between the client and the sales team based in USA •Project database management with regular updates on essential project information •Managing client side issues like project execution, escalations and job scheduling with concerned Program Managers Show less Verizon Data Services India Ltd. is the Indian subsidiary of Verizon Communications the world's leading provider of high-growth communications services and the second largest provider of wire line and wireless communications worldwide. I joined Verizon from Campus. My main responsibilites there were :- •Liaisoning with clients and the Technology team based in India •Coordinate IT costs and scheduling for projects •Project tracking across predetermined milestones set between the… Show more Verizon Data Services India Ltd. is the Indian subsidiary of Verizon Communications the world's leading provider of high-growth communications services and the second largest provider of wire line and wireless communications worldwide. I joined Verizon from Campus. My main responsibilites there were :- •Liaisoning with clients and the Technology team based in India •Coordinate IT costs and scheduling for projects •Project tracking across predetermined milestones set between the client and the sales team based in USA •Project database management with regular updates on essential project information •Managing client side issues like project execution, escalations and job scheduling with concerned Program Managers Show less
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Education
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2018 - 2019
CIM | The Chartered Institute of Marketing
Diploma in professional marketing, Marketing/Marketing Management, General -
2003 - 2005
Symbiosis Institue of Telecom & Digital Management
MBA, Marketing & Finance -
1998 - 2002
S D College
BCA(Hons), Computers -
1996 - 1998
Carmel Convent School
XII, Commerce (with Maths) -
1985 - 1996
Carmel Convent School
X, CBSE
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