Experience

Scooter Creative

• Marketing Director & Strategist

  • Oct 2021 - Present



Marketing by Misha

• Marketing Specialist / Consultant

  • Oct 2019 - Sep 2021



Printcess

• Australia
• Printing Services

• GM Marketing Services

  • Nov 2017 - Sep 2019

  Printcess is a successful and established agency known for their expertise in design, print and production across varied industries and clients... My appointment into this new role in the agency adds Marketing Services as another jewel to their crown. Under my leadership Printcess now offer the following marketing functions: - Marketing Strategy - Campaign Development and Management - Brand and Identity Development - Marketing Promotion - Advertising and Media Buying - Development of all Marketing Collateral - Sponsorship Leverage - Tourism Strategy and Promotion - Planning and Development of Community and Social Responsibly Plans - Content Development for all client touchpoint - Social Media Planning and Management - Idea Generation - Planning, Management and Delivery of Events



The Icing Marketing Services

• MD - own business

  • May 2017 - Oct 2017

  Established and ran a marketing consultancy business. Through simply word of mouth I obtained a number of clients and assisted them with the following: - Marketing Strategy and planning - Market research analysis - Social media platform management and content development - Idea Generation - Developing Sponsorship proposals Established and ran a marketing consultancy business. Through simply word of mouth I obtained a number of clients and assisted them with the following: - Marketing Strategy and planning - Market research analysis - Social media platform management and content development - Idea Generation - Developing Sponsorship proposals



Canterbury-Bankstown Bulldogs Rugby League Club

• General Manager Marketing

  • Oct 2015 - May 2017

• Marketing Operations Manager

  • Feb 2015 - Oct 2015



Australian Grand Prix Corporation

• Australia
• Spectator Sports
• 100 - 200 Employee

• GM - Marketing

  • Nov 2013 - Dec 2014

  The Australian Grand Prix Corporation is responsible for putting on two annual major International events; the Formula 1 Australian Grand Prix and the Australian Motorcycle Grand Prix on behalf of the state government of Victoria. There are 50+ staff, with an executive team of eight reporting to a very established board. This GM of marketing role was part of the executive team and reported directly to the CEO. Responsible for delivering marketing strategy, campaigns and manage a highly effective marketing team of eight, covering brand, advertising, digital, social media, promotions, events, tourism, state government liaison and education. - Act as the brand custodian - responsible for building the brand, developing a brand platform and positioning across both events and introducing customer segmentation models. - Provide high level analysis and an understanding of key market sectors; building research projects and using market research to contribute to the Overall Business Strategic planning and development processes - Develop marketing strategy, integrated event campaigns and lead the marketing team to successfully implement. - Develop digital and CRM strategies for all customer groups including two successful early purchase membership programs. - This role involves marketing of both B2B and B2C; B2B with the marketing of hospitality packages and B2C with the retail products - Management of four agencies – advertising, digital, design and production and media. - Regularly liaise with Government officials on marketing and communications matters including Tourism and the integration from the Victorian automotive industry and events. - Responsible for setting, forecasting, and managing marketing budget across two events.

• Marketing and Tourism Manager

  • Jun 2011 - Nov 2013

  Responsible for a team of five, committed to results across brand, promotions, advertising, tourism, digital and social media. - Development of entire ATL and BTL advertising campaigns for the Formula 1 Australian Grand Prix and the Australian Motorcycle Grand Prix. - Management of advertising agency, media agency, in-house design and print agency. - Develop the community engagement strategy and lead a team to delivery. - Responsible for leading the International and Interstate tourism marketing in conjunction with Tourism Victoria and tourism agents selling the Australian Grand Prix events internationally. - Deliver tourism initiatives to drive international attendance, including attending international sales trips and relationship management of key stakeholders, Tourism Victoria, Tourism Australia and Destination Melbourne. - Manage digital strategy including management of growth in social media platforms – primarily Formula 1 Facebook which grew from 40,000 to 80,000 over two years.

• Promotions Manager

  • Aug 2009 - Jun 2011

  Strategic development, implementation and delivery of all promotions to raise the profile of the Australian Formula 1 Grand Prix and Australian Motorcycle Grand Prix within the community, locally, interstate and international. Working with major sponsors and media partners to deliver best on objectives and return on investment.



Zoos Victoria

• Australia
• Non-profit Organizations
• 300 - 400 Employee

• Brand & Portfolio Marketing Manager

  • Jun 2007 - Dec 2009

  Brand Management of the three Zoo properties within the Zoos Victoria Family, Healesville Sanctuary, Melbourne Zoo and Werribee Open Range Zoo, developing and implementing marketing strategies and campaigns. Additionally I looked after the marketing function for the key portfolios such as functions, retail, conservation, education, and the Zoo’s Foundation. Responsible for the marketing research studies and communicating insights for the greater business benefit, as well as formulating and implementing sales lead promotions, events and campaigns.

• Acting General Manager Marketing & Sales

  • Dec 2008 - Aug 2009

  Management of 5 direct reports; responsible for developing the tourism, sales, digital marketing, events and promotional strategy for the three Victorian Zoos. Led the team to deliver sales targets, including the development of new revenue streams, new products and partnerships.



Go Natural

• Food Production

• Marketing Contractor

  • Aug 2007 - Nov 2007

  short contract role - managed marketing function for Go Natural whilst existing marketing manager was away. Managed new website to launch; worked on packaging design and design agency procurement amongst other day to day marketing functions for this established small FMCG business short contract role - managed marketing function for Go Natural whilst existing marketing manager was away. Managed new website to launch; worked on packaging design and design agency procurement amongst other day to day marketing functions for this established small FMCG business



adidas

• Germany
• Sporting Goods
• 700 & Above Employee

• Category Marketing Manager (Consumer Marketing)

  • Jul 1999 - Mar 2007

  Responsible for brand management of global brand adidas within the Australian market place; managing the brand campaign and tailoring it to make it relevant for Australians. Accountable for delivering the strategic marketing and retail driven plans for four major product categories, including football (all codes) running, originals and cricket; delivering on objectives across advertising, communications, consumer promotions, events, leveraging relevant sports marketing properties, digital, point of sale, sales tools and incentives. Managed an overall marketing budget of 4 million dollars.

• Sports Marketing Manager

  • Jun 1999 - Mar 2007

  Managed the strategic direction of individual athlete sponsorship and licensing properties for the sport of Rugby League and across Athletics. Delivering relationship management with athletes, teams and key management groups across a variety of sports for best return on investment, contract negotiation, developing and leveraging communications plans and working with the product business units to develop highly commercial licensed team wear.