Experience

CAMPUS USA Credit Union

• United States
• Banking
• 100 - 200 Employee

• Marketing Supervisor

  • Apr 2023 - Present

  -Directs all advertising programs, branding, sales campaigns, communication and promotions ensuring they meet all regulatory and compliance guidelines.-Oversees member database management and analysis to identify target demographics and niches. -Develops advertising programs and collateral materials, ensure they meet all regulatory compliance guidelines. -Participates in project teams and manages multiple projects deliverables and deadlines. Serves as liaison and subject matter expert to essential vendor relations.-Manages marketing projects and performs budget, need and opportunity assessments. Ensures marketing projects are completed on time and on budget. -Provides direction to and manages Marketing employees; hires, trains, assigns, disciplines and conducts performance appraisals. Show less

• Marketing Analyst

  • Apr 2017 - Mar 2023

  -Directs all advertising, branding, sales campaigns and promotions. Develops advertising programs and collateral materials, ensuring they meet all regulatory compliance guidelines.-Manages marketing projects and performs budget, need, and opportunity assessments. Ensures department projects are completed on time and on budget.-Manages member database and conducts analysis to identify target demographics and niches.-Establishes sales goals and objectives based on research.-Provides direction to and manages Marketing employees: hires, trains, assigns, disciplines, conducts performance appraisals, and recommends salary adjustments and/or promotions.-Evaluates and monitors marketing budget and spending.-Engage other organizations and create and nurture strategic partnerships in our markets.-Initiates staff training programs in member relations and selling techniques. Show less

• Marketing Specialist

  • May 2008 - Mar 2017

  -Coordinate and evaluate media mix, promotion(s), target(s), messaging, art, and budget across all media channels, internally and externally, providing deliverables on time and on budget. Evaluating each campaign and its effectiveness in all outlets. Maintain regulatory compliance. -Consistently reflect and elevate the CAMPUS brand and image by identifying new opportunities, creating meaningful messaging and content, understanding markets and competition, and understanding and improving the member experience in every channel and across every touchpoint. -Develop marketing and sales campaigns, including participating in project teams to bring new products and services to market, competitive analysis, and monitoring legislation, trends, and technology advancements. Evaluate and communicate timelines, findings, and results. -Engage other organizations and create and nurture strategic partnerships. Develop and coordinate special events and all community engagements and sponsorships. Show less



Tower Hill Insurance Group

• United States
• Insurance
• 300 - 400 Employee

• Executive Assistant

  • Jan 2007 - Mar 2007

  -Performed a wide variety of executive secretarial duties as required by daily operations by the President of the company.-Coordinated office activities and schedules and ensured smooth office operations.-Reviewed and summarized miscellaneous reports and documents; prepared background documents as necessary.-Received and distributed incoming mail; reviewed and evaluated mail to identify those items requiring priority attention to the President.-Received and screened communications to the President including telephone calls, e-mail messages, and providing assistance using independent judgment to determine those requiring priority attention.-Independently responded to letters and general correspondence of a routine nature.-Made travel arrangements for all the Executives and the entire company.-Arranged meetings and conferences for the whole company.-Attended Executive meetings and other meetings taking minutes, as directed by the President. Show less

• Marketing Representative

  • Jun 2006 - Jan 2007

  -Prepares and analyzes spreadsheets in conjunction with data analysis. -Identifies required coverages and recognizes potential exposures. -Works with the Systems Department extensively to ensure that products are implemented in their entirety, as correctly and in as timely a manner as possible.-Communicates as needed with other departments such as Underwriting, Product, Compliance, Actuarial, and Claims on product-related issues. -Reviews product performance and stays abreast of areas for enhancement or refinement. -Produces reports to include updates on competitors, product performance, recent product changes, and areas of consideration for future product enhancements. Show less