Mirna Hijazi
Advisor Brand and Experience Strategy at DMH&CO- Claim this Profile
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English Native or bilingual proficiency
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Arabic Native or bilingual proficiency
Topline Score
Bio
Credentials
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Microsoft Advertising Search Certification
MicrosoftNov, 2022- Oct, 2024 -
Essentials of Management II – Wharton Executive Education (2011)
Wharton Executive EducationJan, 2011- Oct, 2024 -
Senior Executives Training – INSEAD (2011)
INSEAD Executive EducationJan, 2011- Oct, 2024 -
Essentials of Management I – Wharton Executive Education (2010)
Wharton Executive EducationJan, 2010- Oct, 2024 -
CXPA Professional Member
Customer Experience Professionals Association (CXPA)Jan, 2023- Oct, 2024 -
Member - Customer Experience Professionals Association (CXPA)
Customer Experience Professionals Association (CXPA)Jan, 2023- Oct, 2024 -
Microsoft Project Agile Project Management – Microsoft (2018)
Microsoft
Experience
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DMH&CO
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Engineering Services
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Advisor Brand and Experience Strategy
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Sep 2015 - Present
As an Advisor Client Brand & Experience Strategy, I design brand strategies for clients to deliver memorable experiences, content development, and storytelling. I focus on culture, heritage, and arts while ensuring sustainability, collaboration, and authenticity. Additionally, I oversee the dissemination of brand value and promise to relevant teams and stakeholders including marketing, communications, operations, and partners to ensure consistent brand experience delivery. A key accomplishment in this tenure includes: • Developed and implemented brand strategies for Qasr Al Hosn Festival, Qahwa Championship, and Abu Dhabi Art Fair, among others. www.dmhco.com Show less
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Abu Dhabi Global Market (ADGM)
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United Arab Emirates
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Financial Services
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200 - 300 Employee
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Associate Director Marketing & Branding
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Sep 2014 - Dec 2021
During my time at ADGM, I developed and executed marketing communications strategies, digital platforms, content/brand development, event/speaking participation, partnerships, and all marketing functions across all ADGM. Additionally, I developed content marketing strategy across all businesses in accordance with business priorities with clear and measurable KPIs across business verticals and sectors, and reported on impact. My role included marketing ADGM's tech start-up ecosystem, lead-generation marketing and acquisition, while working closely with ADGM Authorities, partners and stakeholders. A few key accomplishments in this tenure include: • Designed and delivered a comprehensive and fully integrated digital presence for ADGM by combining four authorities and five businesses into one user-friendly, intuitive experience, while providing an end-to-end client journey. • Oversaw the design of the CX programme to drive performance and service excellence, incorporating 200+ processes, and 50+ client touchpoints across more than four independent entities. • Spearheaded digital transformation and integration of marketing solutions for all businesses by utilising Salesforce, Pardot, and Sitecore CRM along with other marketing platforms. • Increased share of voice across the business and finance industry, including spearheading the partnership with and set-up of CNBC International’s regional HQ in ADGM by establishing key media partnerships to bolster the position of Abu Dhabi and ADGM, while reporting live day-to-day connecting Abu Dhabi to Singapore and London. • Produced FinTech Abu Dhabi Festival, including conceptualisation, branding, positioning, PR, ticketing, marketing, programming/curation, event production/delivery, and sponsorship. • Marketed ADGM FinTech and Tech Start-Up ecosystem working closely with partners, including Hub71, Mubadala, Plug and Play, UAE Ministry of Finance, and commercial partners, including financial institutions. www.adgm.com Show less
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Mubadala Development Company
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Saudi Arabia
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Investment Management
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1 - 100 Employee
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Marketing & Communications Director - Real Estate & Hospitality Unit
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2007 - 2011
In this tenure, I planned, created, and implemented marketing and communications strategy. Established brand for a new JV formed between Mubadala and CapitaLand, Capitala, and for its real estate project Arzanah (Zayed Sports City), JV's real estate development focused on destination brand building and sales of residential units of Rihan Heights. A few key accomplishments in this tenure include: • Delivered inaugural and second editions of the Capitala Tennis World Championship (renamed to Mubadala World Tennis Championship) at Zayed Sports City. • Established and executed ticket sales and community engagement strategy for sold-out events liaising with partner IMG. • Headed a team of five employees and managed a budget of $25M+ at Capitala, while reporting directly to the JV CEO and board of directors. • The Galleria Shopping Mall Marketing: Served as joint venture marketing communications lead for Mubadala. Headed branding, market positioning, communications/media outreach, and marketing asset development. Worked closely with partners Related, Marvin Traub, and Gulf Capital on market research, leasing mix, retailers’ presentation pitches and lease agreements. • Headed Marketing Communications for Mubadala Real Estate Division Portfolio: Managed branding and communications activities for two luxury hotels, Viceroy Abu Dhabi and Four-Season Abu Dhabi, Rosewood Abu Dhabi, and Al Maryah Island (previously Sowwah Island). • Capitala & Arzanah (Zayed Sports City): Oversaw brand development, communications, and marketing for both the joint venture company between Mubadala Development Company of Abu Dhabi and Capitaland of Singapore, and the project Zayed Sports City (previously Arzanah). Involved in the development of investor pack and headed the sold-out Rihan Heights B2C residential units sales marketing communications efforts. Show less
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Dolphin Energy
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United Arab Emirates
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Oil and Gas
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700 & Above Employee
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Director Corporate Communications
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2001 - 2007
• Developed and implemented communications strategies covering advertising, branding, marketing, media plans, public relations, and events, including site inaugurations and promotion. • Managed communications department for both UAE and Qatar offices. • Developed and implemented communications strategies covering advertising, branding, marketing, media plans, public relations, and events, including site inaugurations and promotion. • Managed communications department for both UAE and Qatar offices.
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Education
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American University of Beirut
Political Science and Public Administration -
Excelsior University
Liberal Arts/Business Marketing/Communications
Community
