Mirko Oosthoek
VP Advertising & Brand Partnerships at Any Moment Media- Claim this Profile
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Topline Score
Bio
Paul Mckibbin
Mirko always knows how to get things done, how to move obstacles out of the way of progress, how to reach agreement, Mirko is brilliant that way. A crystal clear understanding of the commercial landscape, from having read the lines but as importantly appreciating what's between the lines, that's where Mirko really adds so much value to a team. From first engagement, to co-operatively presenting clear and concise joint messaging for consecutive IBC shows (2018 and 2019) was made very easy thanks to Mirko's excellent focus on the goals, concise communication, and his delivering on commitment on-time every time for both Mirko and his team. It's quite clear, that all of the learning from over two decades experience in Sales and Business Development have produced a very organised, calm and exceedingly capable professional in Mirko.
Paul Mckibbin
Mirko always knows how to get things done, how to move obstacles out of the way of progress, how to reach agreement, Mirko is brilliant that way. A crystal clear understanding of the commercial landscape, from having read the lines but as importantly appreciating what's between the lines, that's where Mirko really adds so much value to a team. From first engagement, to co-operatively presenting clear and concise joint messaging for consecutive IBC shows (2018 and 2019) was made very easy thanks to Mirko's excellent focus on the goals, concise communication, and his delivering on commitment on-time every time for both Mirko and his team. It's quite clear, that all of the learning from over two decades experience in Sales and Business Development have produced a very organised, calm and exceedingly capable professional in Mirko.
Paul Mckibbin
Mirko always knows how to get things done, how to move obstacles out of the way of progress, how to reach agreement, Mirko is brilliant that way. A crystal clear understanding of the commercial landscape, from having read the lines but as importantly appreciating what's between the lines, that's where Mirko really adds so much value to a team. From first engagement, to co-operatively presenting clear and concise joint messaging for consecutive IBC shows (2018 and 2019) was made very easy thanks to Mirko's excellent focus on the goals, concise communication, and his delivering on commitment on-time every time for both Mirko and his team. It's quite clear, that all of the learning from over two decades experience in Sales and Business Development have produced a very organised, calm and exceedingly capable professional in Mirko.
Paul Mckibbin
Mirko always knows how to get things done, how to move obstacles out of the way of progress, how to reach agreement, Mirko is brilliant that way. A crystal clear understanding of the commercial landscape, from having read the lines but as importantly appreciating what's between the lines, that's where Mirko really adds so much value to a team. From first engagement, to co-operatively presenting clear and concise joint messaging for consecutive IBC shows (2018 and 2019) was made very easy thanks to Mirko's excellent focus on the goals, concise communication, and his delivering on commitment on-time every time for both Mirko and his team. It's quite clear, that all of the learning from over two decades experience in Sales and Business Development have produced a very organised, calm and exceedingly capable professional in Mirko.
Experience
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Any Moment Media
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Netherlands
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Broadcast Media Production and Distribution
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1 - 100 Employee
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VP Advertising & Brand Partnerships
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Nov 2022 - Present
We take your content to the next level. We provide access to global platforms, generate ad sales & brand partnership revenue and offer a one-stop solution for content optimization. One World TV (official Tomorrowland TV channel) and Spark (influencer content) are two of our FAST channels which have been launched recently and more will follow in 2023. Next to that we have a representation agreement with WaterBear Network to support them on distribution and brand partnerships for their amazing FAST channels. Show less
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Camfactor Media Group B.V.
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Netherlands
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Media Production
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Sales Director
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2021 - Nov 2022
CMG consists of a TV production company (Camfactor Media), a radio station (GLXY) and a food content agency (FoodFactor) I'm responsible for multiple revenue streams: branded and non-branded TV formats, content productions for the food industry and brand partnerships for GLXY radio. CMG consists of a TV production company (Camfactor Media), a radio station (GLXY) and a food content agency (FoodFactor) I'm responsible for multiple revenue streams: branded and non-branded TV formats, content productions for the food industry and brand partnerships for GLXY radio.
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Booming Bee
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Maarssen
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Owner
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2020 - 2021
(Interim) sales assignments: account / sales / sponsorship management (Interim) sales assignments: account / sales / sponsorship management
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Insight TV
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Netherlands
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Media Production
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1 - 100 Employee
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Head of Advertising & Sponsorships
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2018 - 2020
Responsible for both ad sales and sponsorship strategy and closing deals for Insight TV’s international tv channels and digital platforms. Manage the relationships with our sales houses, brands and media agencies in the different regions.Insight TV is the world’s leading 4K HDR producer, distributor and broadcaster, reaching over 190 million households and available across multiple devices and platforms
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Global Ad Sales & Brand Partnerships Manager
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2016 - 2018
Introduced Insight TV and her advertising propositions to media agencies, digital platforms and brands in multiple countries. Closed global sponsorship deals around Insight TV contentDoubled ad revenue y-o-y
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Creatinc.
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Netherlands
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Think Tanks
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1 - 100 Employee
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Business Development
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2008 - 2015
Elaborated business strategy for new financial concept into commercial propositions for intermediary markets. Developed direct sales structure for end customers and marketing strategy for intermediary market. Advised project director of joint VOD platform in area of sales and distribution Developed new concepts and explored feasibility of these concepts and managed partnerships for insurance company. Elaborated business strategy for new financial concept into commercial propositions for intermediary markets. Developed direct sales structure for end customers and marketing strategy for intermediary market. Advised project director of joint VOD platform in area of sales and distribution Developed new concepts and explored feasibility of these concepts and managed partnerships for insurance company.
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Discovery Inc
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United States
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Entertainment
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700 & Above Employee
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Sales Director
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2004 - 2008
Headed Sales and Planning & Traffic department (10 fte's in total). Developed successful ad sales strategy for Discovery Channel and Animal Planet in areas of spot, online and brand partnerships.Closed long-term and strategic deals with brands and media agencies. Represented DNB in ONE - Association of special interest channels
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Sales Manager
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2002 - 2004
Managed a team of four sales professionals. Translated client propositions into renewing commercial concepts. Developed non spot packages on- and off air. Negotiated with top level clients and media agencies on multiple sales deals.
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Account Manager
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1999 - 2002
Managed sales projects, maintained and developed new customer relationships. Executed and presented commercial policy for media agencies and advertisers.
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RTL Nederland
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Netherlands
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Broadcast Media Production and Distribution
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700 & Above Employee
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Market Research
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1997 - 1999
Initiated and translated qualitative and quantitative market research into advice for optimizing program schedules of RTL and Veronica. Initiated and translated qualitative and quantitative market research into advice for optimizing program schedules of RTL and Veronica.
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Education
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1990 - 1995
HU University of Applied Sciences Utrecht (Hogeschool Utrecht)
BComm, Communication -
1989 - 1990
Utrecht University
Law -
1982 - 1989
De Amersfoortse Berg
Atheneum -
2012 - 2013
NTI
Online Marketing -
2009 - 2009
SRM
Cross Media
Community
