Mirjam Wolf

Team Lead Marketing at UMEO SA
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Contact Information
us****@****om
(386) 825-5501
Location
Bern, Berne, Switzerland, CH
Languages
  • German Native or bilingual proficiency
  • Swiss German Native or bilingual proficiency
  • Englisch Full professional proficiency
  • Swedish Limited working proficiency
  • Spanish Limited working proficiency
  • Arabic Elementary proficiency
  • French Limited working proficiency
  • Latin Elementary proficiency

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Credentials

  • Certificate of Proficiency in English (C2)
    Cambridge Examinations Basel GmbH
    Jul, 2015
    - Nov, 2024
  • Google Tag Manager Fundamentals
    Google Digital Academy (Skillshop)
    Mar, 2021
    - Nov, 2024

Experience

  • UMEO SA
    • Switzerland
    • Business Consulting and Services
    • 1 - 100 Employee
    • Team Lead Marketing
      • Jun 2022 - Present

      • Responsibility for the marketing activities for all companies of the group• Leading a team of four marketing specialists• Budget responsibility for the areas of marketing, communications, and employer branding• Responsibility for the content marketing strategy, SEO & SEA strategy, and Social Media strategy• Development and implementation of branding and positioning strategies • Development of holistic marketing campaigns from implementation to success monitoring• Management of external agencies and service providers• Creation of advertising materials (photo, video, text)• Analysis of funnels, campaigns, and the holistic customer journey, including the identification of optimization opportunities• Establishment and development of a sustainable, digitally thinking marketing organization by incorporating modern marketing tools and processes

    • Marketing Specialist
      • Dec 2021 - May 2022

      Responsibility and implementation of all marketing activities for the daughter firm Careerplus:• Conception, planning and implementation of national advertising campaigns on Social Media with the goal to gain internal employees, as well as candidates for external mandates• Write copy for all owned channels; support with content creation• Development and execution of the content marketing strategy for the company's blog; coordination with external writer • Development of relevant partnerships for the company• Planning and organization of printed materials• Development of a brand voice concept and its implementation• Responsibility for the White Paper, including coordination with external writer and development/execution of the marketing strategy

  • Art Basel
    • Switzerland
    • Artists and Writers
    • 200 - 300 Employee
    • Senior Marketing Manager Europe & Americas
      • Jun 2021 - Nov 2021

      • Strategy, conception, planning, and implementation of international advertising campaigns on Social Media and Google; responsible for reporting and analytics; budget responsibility; agency management• Project responsibility, coordination, and implementation of marketing activities for the fairs in Basel and Miami Beach• Regularly analyze opportunities and new trends related to marketing activities and derive actions• Responsible for strategy, pricing, and reporting of ticket sales• Plan and organize the production for all print communications with internal team and partner agencies

    • Marketing Manager Europe & Americas
      • Jan 2018 - May 2021

      • Strategy, conception, planning, and implementation of international marketing campaigns• Project responsibility, coordination, and implementation of all marketing activities for the fairs in Basel and Miami Beach• Responsible for paid digital marketing campaigns for Art Basel• Responsibility for tracking & analytics• Budget responsibility for projects/campaigns

  • ming agentur ag
    • Switzerland
    • Advertising Services
    • 1 - 100 Employee
    • Project Manager Communications & Media
      • Apr 2017 - Dec 2017

      • Planning and implementation of marketing campaigns (offline & online)• Planning and development of advertising materials • Planning and implementation of PR-events for customers • Copywriter for specialized, marketing-related magazines, newsletter and social media • Participation at fairs and events for the agency/partner company • Planning and implementation of marketing campaigns (offline & online)• Planning and development of advertising materials • Planning and implementation of PR-events for customers • Copywriter for specialized, marketing-related magazines, newsletter and social media • Participation at fairs and events for the agency/partner company

  • different places
    • Travel
      • Feb 2017 - Mar 2017

      Exploring the Cook Islands, New Zealand, and Samoa. Exploring the Cook Islands, New Zealand, and Samoa.

  • ming agentur ag
    • Switzerland
    • Advertising Services
    • 1 - 100 Employee
    • Junior Project Manager Communication
      • May 2016 - Jan 2017

      • Project Management for various communication and marketing projects • Copywriter for marketing-related magazines, newsletter, and social media• Online marketing for the agency • Support of the agency/partner company for and during events and fairs

    • Project Assistant Communication
      • Jan 2016 - Apr 2016

      • Personal Assistant to the CEO• Support for marketing- and event projects• Support of the agency/partner company during events and fairs

  • KADI AG
    • Switzerland
    • Food and Beverage Manufacturing
    • 1 - 100 Employee
    • Assistant (during studies)
      • Sep 2009 - Dec 2015

      • Technical translations (German-English, English-German)• Processed orders• Management of the maintenance software, including training of co-workers• Created check-lists and documentations• Organized international shippings• Supported various marketing projects • Technical translations (German-English, English-German)• Processed orders• Management of the maintenance software, including training of co-workers• Created check-lists and documentations• Organized international shippings• Supported various marketing projects

  • a & u Kaderberatung AG
    • Staffing and Recruiting
    • 1 - 100 Employee
    • Assistant (during studies)
      • Jul 2013 - May 2014

      • Translations (German-English, English-German)• Revision of articles• Administrative work and correspondence • Translations (German-English, English-German)• Revision of articles• Administrative work and correspondence

Education

  • Edinburgh Business School, Heriot-Watt University
    Master of Business Administration - MBA
    2019 - 2021
  • Udacity
    Nanodegree, Digital Marketing
    2020 - 2020
  • Udacity
    Nanodegree, Marketing Analytics
    2020 - 2020
  • University of Basel
    Master of Arts (M.A.), Language and Communication
    2013 - 2016
  • University of Bern
    Bachelor of Arts (B.A.), Linguistics
    2010 - 2013
  • Stockholms universitet
    Linguistics
    2012 - 2012

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