Creative Strategy

• Feb 2017 - Present

We are a UK based integrated B2B marketing communications agency, specialising in Cognitive Marketing. We focus on marketing productivity and agility. We take the time to learn about your business and to truly understand your customers (better than your competitors) to ensure business growth. bcm believes in measurable results and aspires to be the marketer's choice agency. We understand the complexity of the B2B buying process and the often complex decision making units. We help to raise your brand awareness, generate leads and positively impact the bottom line. Show less

Understanding the customer: Research and Insight

• Feb 2017 - Present

The first step to getting your B2B Marketing right.✅ Customer profiling and segmentation✅ Customer journey mapping✅ Competitor analysis✅ Industry insight💡 There are on average 7 people who make up the decision-making unit - we help align these and map where they are on the buying timeline

Clarity: Finding the gap

• Feb 2017 - Present

Research and Insight are meaningless if not properly interpreted and then actioned to get results.This is why Clarity is the second pillar in our process: putting findings into context and 'finding the gap'.✅ Defining the value proposition✅ Segmented positioning statements✅ Brand audit💡 Few companies have a true differentiator, so understanding what makes you distinctive is paramount to create your category of '1'

Creative Spark

• Feb 2017 - Present

Creative is the only thing proven to shorten the buying timeline.Creativity is not, however, limited to design. Creativity can be found in strategy, story-telling and problem-solving. Here at bcm we work collaboratively with our clients to find creative solutions to help grow your brand, grow your sales and ultimately, grow your business.

Communication

• Feb 2017 - Present

With on average 7 people making up the decision-making unit in B2B, and all on their own buying timeline, bringing these decision-makers together is complex. Pinpointing this journey and the interactions means you can communicate effectively and create an actual dialogue. 'Communication' is the penultimate step in our process and sees us move into the tactical execution once the channel plan is set.

Control

• Feb 2017 - Present

We are results-driven here at bcm and as such have dedicated the final pillar of our process to the measurement of marketing activity. Working to clear objectives, and with everyone in the client/agency team understanding what success looks like, is paramount. How can you claim success if you can't measure it?

Director

• Apr 2013 - Present

Offering strategic and tactical marketing support at cost-effective prices, to enable those with little or no marketing resource to get the job done professionally, on time and to budget without the overheads of a permanent menber of staff. Offering strategic and tactical marketing support at cost-effective prices, to enable those with little or no marketing resource to get the job done professionally, on time and to budget without the overheads of a permanent menber of staff.

Director

• Apr 2017 - Present

We are a creative web and graphic design consultancy backed by a 40 plus strong team of coders, developers and SEO specialists. We raise awareness of your business and in turn help generate new sales opportunities. We design beautiful websites that function. We get the job done right, with passion and flair If you need a captivating website complete with enhanced SEO, look no further than Verto London. We are here to get your business noticed. We are a creative web and graphic design consultancy backed by a 40 plus strong team of coders, developers and SEO specialists. We raise awareness of your business and in turn help generate new sales opportunities. We design beautiful websites that function. We get the job done right, with passion and flair If you need a captivating website complete with enhanced SEO, look no further than Verto London. We are here to get your business noticed.

Director

• Apr 2014 - Feb 2017

Generating engaging content online and offline to raise awareness and reputation, leading to increased sales. Generating engaging content online and offline to raise awareness and reputation, leading to increased sales.

Head Of Marketing

• Feb 2009 - Sep 2012

Marketing Manager

• Sep 2008 - Feb 2009

International Marketing Executive

• Jan 2005 - Jan 2007

European Marketing Assistant Manager

• Mar 2002 - Sep 2004

Senior Marketing Executive

• Jan 2000 - Mar 2002