Experience

NHS Providers

• United Kingdom
• Hospitals and Health Care
• 1 - 100 Employee

• Senior Digital Manager

  • Aug 2022 - Present

  Things I'm currently working on: - Strategy: designing, initiating and executing forward-thinking digital roadmap and sub-strategies (social, eMarketing, website, etc) - Innovation: designing and implementing digital transformation initiatives (implementing agile ways of working, project management systems etc) to provide successful business change - Team building: leading creation and development of Digital team, managing multiple cross-functional matrix teams across organisation - Training and upskilling: developing cross-organisational understanding of digital concepts and practices; building library of accessible resources; ensuring entire team has broad range of digital skills - Product management: responsible for setting and communicating vision for user-centred website redevelopment, and for getting it from start to finish successfully Show less



LIT Yoga

• Wellness and Fitness Services

• Yoga teacher

  • Apr 2018 - Present

  200-RYT Yoga Alliance-certified, Accessible Yoga Training and pregnancy and post-natal-qualified teacher. Consent and inclusion activist. Teaching a mix of slow and vinyasa flow, hatha, nidra, yin and pregnancy and post-natal yoga to corporates, physiotherapist-referred, public and private clients. Writing a lot about the ethics of touch and power imbalances. Available for hire for movement or words! Come practice: - Hatha flow, Tuesdays, 7-8pm, Ewell (gym class) - Flow Foundations: Wednesdays, 7-8pm, online - Post-natal yoga: Thursdays, 10:45-11:30am, Ewell - Pregnancy yoga: Thursdays, 7:30-8:30pm, Ewell - Yoga for everyone: Thursdays, 7:30-8:30pm, Ewell Show less



British Society for Rheumatology

• United Kingdom
• Hospitals and Health Care
• 1 - 100 Employee

• Digital Content Manager

  • Jan 2019 - Jul 2022

  Manage all digital outputs, including website, social media, audio-visual and eMarketing. Responsible for digital-first organisational change; implemented editorial processes and systems to revolutionise forward planning; developed digital roadmap focused on technical development, user-centred content design and staff training. Examples: new site homepage and navigation to improve UX; long reads templates to improve consumption of technical content for users; simplified web editing modules and run digital writing workshops, web clinics and comms reviews for staff. Line manage Digital Content Officers and team of digital freelancers across content creation, social media management, photography, videography and design. Achievements: ○ Built and launched COVID-19 AI clinician chatbot using natural language processing ○ Created editorial guides to unify brand, style and tone of voice across business ○ Boosted Twitter engagements 625% (25k > 181k); impressions 804% (824,644 > 7,456,150) compared to previous period ○ Chaired Challenge and Change staff group for three years; wrote and helped implement BSR's first equality, diversity and inclusion policy and hybrid/flexible working policy post-COVID-19 Show less



Orbis UK

• United Kingdom
• Non-profit Organizations
• 1 - 100 Employee

• Senior Digital Content Editor

  • Jun 2018 - Dec 2018

  Contract role co-facilitating initial stage of digital transformation; designated SME for web, paid social, search, organic social, process and skills streams; hardware, software subgroup. Responsible for day-to-day management of website and social; Twitter impressions 934%+ (15.4k > 159.3k), Facebook reach 420%+ (10845 > 56388) Jun-Nov 2018. Delivered website content audit, implemented monthly social planning process and analysis for Comms. Planned and delivered organic and boosted social for Christmas campaign; ran organisation-wide Google Analytics and SEO training sessions Show less



Leuka

• United Kingdom
• Non-profit Organizations
• 1 - 100 Employee

• Digital Marketing and Communications Manager

  • Apr 2018 - Jun 2018

  Interim cover, managing website, social media, AdWords, implementation of SEO audit Interim cover, managing website, social media, AdWords, implementation of SEO audit



Children with Cancer UK

• United Kingdom
• Non-profit Organizations
• 1 - 100 Employee

• Senior Web Development Coordinator

  • Apr 2018 - Jun 2018

  Interim cover, managing website, SEO and building automated e-marketing journeys. Interim cover, managing website, SEO and building automated e-marketing journeys.



Samaritans

• United Kingdom
• Non-profit Organization Management
• 500 - 600 Employee

• Digital Content Editor (Project Manager)

  • Dec 2017 - Apr 2018

  Contract role focused on project managing initial stage of intranet redevelopment beta and implementing Workplace by Facebook. Delivered timelines, strategic objectives, site content audit and migration planning. Developed RfP in collaboration with teams including IT and Governance; created content standards and principles; developed UX interview structures; hired and built work plan for Internal Comms Officer; initiated collaboration project with Workplace Contract role focused on project managing initial stage of intranet redevelopment beta and implementing Workplace by Facebook. Delivered timelines, strategic objectives, site content audit and migration planning. Developed RfP in collaboration with teams including IT and Governance; created content standards and principles; developed UX interview structures; hired and built work plan for Internal Comms Officer; initiated collaboration project with Workplace



NSPCC

• United Kingdom
• Non-profit Organization Management
• 700 & Above Employee

• Digital Content Producer

  • Oct 2017 - Dec 2017

  Contract role supporting the NSPCC on their Christmas campaigns. Focusing on: - Use and development of Shopify for Individual Giving team; led content editor training and managed testing and delivery of Christmas content - Project managed content development, testing and delivery of new donate platform; trained colleagues on CMS. New platform boosted monthly donation conversions by 28% - Events section restructure; deployment regression testing; general content production Contract role supporting the NSPCC on their Christmas campaigns. Focusing on: - Use and development of Shopify for Individual Giving team; led content editor training and managed testing and delivery of Christmas content - Project managed content development, testing and delivery of new donate platform; trained colleagues on CMS. New platform boosted monthly donation conversions by 28% - Events section restructure; deployment regression testing; general content production



The Royal Marsden NHS Foundation Trust

• United Kingdom
• Hospitals and Health Care
• 700 & Above Employee

• Digital Officer

  • Apr 2016 - Oct 2017

  Responsible for: - Content management: five websites, multiple social channels and intranet - Content development: redeveloping Trust content to improve user journeys, eMarketing (Netcommunity and MailChimp), creating analytic reports, implementing A/B testing - Training and development: training across Trust/Charity, including use of CMS for events/news articles, content editing, managing Facebook groups and pages - Governance: developed digital governance guidelines; flagged safeguarding concerns for Teenage Cancer Trust Unit's private Facebook group Also sat on Trust Consultative Committee and Staff Side committee as part of union role, as well as staff annual awards judging panel. Show less



The Fire Fighters Charity

• United Kingdom
• Health, Wellness & Fitness
• 1 - 100 Employee

• Digital Marketing Officer

  • Sep 2012 - Apr 2016

  Digital strategy: Managed and developed brand-focused social, e-marketing and online content, creating and implementing digital-social strategy to boost engagement. Twitter 1000-8000+ in three years, Facebook 11000- 24000. Project management: ran key web/audio-visual development projects including start-to-finish redevelopment of intranet and website (inc. usability testing), virtual tours, photography and DVD revamp and text/video case studies; managed budgets of £25-30k Training: Managed work experience placement/intern; ran national staff training scheme for web and social, supervised digital development of regional fundraising team, giving them a hyper-local focus which saw concrete results Other: Managed crisis comms situations, resolving potentially damaging situations on social; regularly wrote press releases and news stories; co-produced annual magazine, co-organised annual awards Key achievements: moved FFC to marketing automation and social scheduling platforms, redeveloped intranet to integrate staff and volunteers, oversaw a full website redevelopment, tying in with new CRM. Show less



Copywriter/online editor/journalist

• Writing and Editing
• 1 - 100 Employee

• Writer/Editor

  • Jun 2005 - Apr 2015

  - Clients included the Guardian, IdeasTap, The Stage, Whatsonstage, Woman's Own and the Daily Telegraph - Content managed for Metro, wrote for Times Online, Virgin Media, Broadwayworld, NME and the Surrey Comet, sub-edited at Bang Showbiz and IPC Media and managed contributors for the Daily Music Guide. Assistant produced at BBC Radio Nottingham - Clients included the Guardian, IdeasTap, The Stage, Whatsonstage, Woman's Own and the Daily Telegraph - Content managed for Metro, wrote for Times Online, Virgin Media, Broadwayworld, NME and the Surrey Comet, sub-edited at Bang Showbiz and IPC Media and managed contributors for the Daily Music Guide. Assistant produced at BBC Radio Nottingham



Websters International

• United Kingdom
• Writing and Editing
• 1 - 100 Employee

• Content Manager

  • May 2012 - Sep 2012

  Remote contract as Content Manager on digital localisation projects for Samsung, MSN and Lionbridge, including the Samsung Global Blogger Olympics project. Remote contract as Content Manager on digital localisation projects for Samsung, MSN and Lionbridge, including the Samsung Global Blogger Olympics project.



Royal Academy of Music

• United Kingdom
• Higher Education
• 200 - 300 Employee

• Web Content Developer

  • Jan 2011 - May 2012

  - Developed and managed website content and social media (Facebook, Twitter, Youtube) to boost hits and promote events as part of Marketing team; trained colleagues in best practice, boosted Twitter followers from 200 to 4250 in 15 months and Facebook 'likes' to more than 5700; improved SEO provision (deep-linking, metadata etc) - Commissioned and managed external suppliers on digital projects including revamped virtual tour; project managed full site relaunch; experienced in user and accessibility testing - Responsible for development of brand-focused audio-visual marketing content, including promotional videos and e-learning projects with commercial partners; managed rights clearance. Completed Final Cut Pro course (March 2011) Show less



IdeasTap

• United Kingdom
• Philanthropy

• Theatre Editor

  • Jun 2010 - Oct 2010

  Produced theatre-focused text and video educational interviews and features for this popular non-profit youth arts website. Placed stories on home and magazine web page; developed strong working relationships with partner organisations Old Vic New Voices and National Youth Theatre Produced theatre-focused text and video educational interviews and features for this popular non-profit youth arts website. Placed stories on home and magazine web page; developed strong working relationships with partner organisations Old Vic New Voices and National Youth Theatre



Microsoft

• United States
• Software Development
• 700 & Above Employee

• Content Producer

  • Apr 2010 - Jun 2010

  Contract role creating cross-channel SEO content to boost hits and promote search engine Bing Contract role creating cross-channel SEO content to boost hits and promote search engine Bing



Daily Mail

• Newspaper Publishing
• 400 - 500 Employee

• Content Manager

  • Sep 2008 - Sep 2009

  Managed thisismoney and MoneyMail channels. Created, placed and prioritised finance content. Solely responsible for this on night shifts. Wrote news, entertainment and feature articles for MailOnline. Wrote headlines, captions and sourced all images; trained new colleagues on CMS. Managed thisismoney and MoneyMail channels. Created, placed and prioritised finance content. Solely responsible for this on night shifts. Wrote news, entertainment and feature articles for MailOnline. Wrote headlines, captions and sourced all images; trained new colleagues on CMS.



Newsquest Specialist Media Ltd

• United Kingdom
• Media Production
• 1 - 100 Employee

• Editorial Assistant

  • Mar 2008 - Sep 2008

  News, features, e-newsletters and picture research for classical publication The Strad and its website. Managed contributor payroll. Completed PMA courses in news writing and sub-editing (June 2008). News, features, e-newsletters and picture research for classical publication The Strad and its website. Managed contributor payroll. Completed PMA courses in news writing and sub-editing (June 2008).



Digital Spy

• United Kingdom
• Book and Periodical Publishing
• 1 - 100 Employee

• Music Reporter

  • Oct 2005 - Sep 2007

  Created and built up music section of this now international site, working up to 15 hours a week while completing my degree. Responsible for writing interviews, reviews, news stories and gig reports; provided regular cover for entertainment, soap and film sections of the website. Represented company at external events including MTV Music Awards; developed live blogging of events including Glastonbury and Big Brother. Created and built up music section of this now international site, working up to 15 hours a week while completing my degree. Responsible for writing interviews, reviews, news stories and gig reports; provided regular cover for entertainment, soap and film sections of the website. Represented company at external events including MTV Music Awards; developed live blogging of events including Glastonbury and Big Brother.