Miri Chan
President at The Guerrilla Marketing Society- Claim this Profile
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Bio
Experience
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The Guerrilla Marketing Society
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United States
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Advertising Services
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1 - 100 Employee
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President
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Apr 2023 - Present
Boston, Massachusetts, United States
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Head of Communciations
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May 2022 - May 2023
Boston, Massachusetts, United States Managing communications with 80+ brands to develop GMS client portfolio & client acquisition strategy Developing relationships between 7 clients and over 120 marketing consultants to foster consistent client relations
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Account Manager
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Jan 2022 - Dec 2022
Boston, Massachusetts, United States Led team of 10 marketing consultants in weekly meetings Conducted industry research and data analysis of 120 survey responses using pivot tables to develop marketing strategy for Rev'd and Buffalo Exchange Collaborated with clients to determine project scope and marketing focus
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Marketing Consultant
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Sep 2021 - Dec 2021
Boston, Massachusetts, United States Collaborated with team of 10 to conduct industry research and data analysis for Lux Couture Developed guerrilla marketing tactics for small, luxury boutique in Newton, MA Presented data, analysis, and tactic pitches to CEO of LuxCouture
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Alpha Kappa Psi - Nu Chapter
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United States
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Professional Training and Coaching
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1 - 100 Employee
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Vice President of Marketing
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Apr 2023 - Present
Boston, Massachusetts, United States
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Off the Cuff Magazine
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United States
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Book and Periodical Publishing
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1 - 100 Employee
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Public Relations Director
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May 2022 - Present
Spearheading new role to expand OTC’s school, community, & professional outreach through collaborations Conudcting outreach to over 10 brands, clubs, and professionals to establish partnerships & sponsorships for the print magazine and digital content creation
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Marketing Team
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Sep 2021 - May 2022
Boston, Massachusetts, United States Collaborate with team of 6 to develop social media content for OTC Instagram Craft and develop behind the scenes content to keep followers engaged during weekly photoshoots
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NRF Foundation
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United States
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Retail
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1 - 100 Employee
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Student Ambassador
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Jan 2023 - Present
Boston, Massachusetts, United States Serving as the liaison between the NRF Foundation & Boston University Promoting & distributing information regarding NRF Foundation student programs & scholarships Educating Boston University students about the career paths in retail
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Questrom School of Business, Boston University
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Higher Education
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300 - 400 Employee
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Career Skills Coach
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Aug 2023 - Present
Boston, Massachusetts, United States
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ES110 Teaching Assistant
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Oct 2022 - Present
Boston, Massachusetts, United States Assisted professor in facilitating weekly "Career Exploration" class of 30+ students Provided career support & advice to freshmen students within assigned section Graded and advised students with career documents such as resumes and cover letters
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Tapestry
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United States
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Retail Apparel and Fashion
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700 & Above Employee
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Human Resources People Services Intern
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May 2023 - Aug 2023
New York, United States Participated in 10-week internship program with the global house of brands of Coach, kate spade, & Stuart Weitzman Redesigned the People Services employee resource page on the Tapestry intranet after conducting employee interviews & research Onboarded over 25 new hires and presented at new hire orientations
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Fashion and Retail Association at Boston University
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United States
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Apparel & Fashion
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1 - 100 Employee
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Professional Development Director
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May 2022 - May 2023
Boston, Massachusetts, United States Spearheading new role to expand professional development and create professional opportunities for members Establishing relationships with BU/ F&R alumni and retail professionals to plan panels & networking events Planned BU’s first professional retail panel with attendance of 150+ students and five executive panelists
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Event Planning Director
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Jan 2022 - May 2022
Boston, Massachusetts, United States Collaborated with two other co- directors to plan F&R Spring Annual Fashion Show Led committee of department chairs through event planning process Communicated with 20+ models, designers, photographers, and team members to facilitate fashion show operations Collaborated with Kendra Scott to accessorize models and offer a trunk show to audience members
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ProMazo
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United States
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Information Technology & Services
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1 - 100 Employee
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Business Development Intern
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Feb 2022 - May 2023
Collaborate with founder and team of 4 to connect with, research, and conduct interviews with Fortune 500 top executives about their careers to upload to ProMazo app for audience of over 30,000 students Develop year-long strategy to expand mentorship programs with goal of reaching 100,000 university students
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The Ring Spot
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United States
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Retail Apparel and Fashion
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CEO, Founder
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Jul 2020 - Aug 2022
Founder and owner of e- commerce website for custom, handmade rings Gained over 3,000 sales in 24 months, 6,000+ Instagram followers, and 17,000+ Tik Tok followers Developed sustainable packaging and international shipping Donated $1,000+ to Trees for the Future, NAACP, Operation Smile, National Resources Defense Council, Stop AAPI Hate, The Trevor Project, and Power of Flowers Project
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Kumon Math and Reading Center of Tempe South
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United States
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Education Administration Programs
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1 - 100 Employee
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Marketing Intern
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Nov 2021 - Jul 2022
Designed social media/ newsletter content for audience of 200 followers as sole marketing intern Outreached to new networks of over 50 contacts to develop marketing strategy within Tempe area Established center’s first automated email journey for all electronic communications through MailChimp
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Eufinity
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United States
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Mental Health Care
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1 - 100 Employee
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Lead Marketing Strategist
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Jan 2022 - May 2022
Managed 3 interns in developing marketing strategy & business plan for mental health counseling app Established and delegated seasonal projects introducing 80+ new connections to the Eufinity network
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LEADing for Life
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United States
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Education Management
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1 - 100 Employee
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LEAD Scholar at Northwestern Kellogg School of Business
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Jun 2020 - Jul 2020
Virtual Highly selective 3- week business program teaching at the undergraduate level Attended business sessions and classes from LEAD and Northwestern Kellogg alumni and professors Developed a business plan with team of 6 scholars, focusing on marketing strategy
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Education
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Questrom School of Business, Boston University
Bachelor of Science - BS, Business Administration and Management, General -
Perry High School