Mireya Peredo

Digital Writer | Viú Magazine at El Comercio
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Contact Information
us****@****om
(386) 825-5501
Location
PE
Languages
  • Español Native or bilingual proficiency
  • Francés Limited working proficiency
  • Inglés Full professional proficiency

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Tana Rendon

Mireya es muy minuciosa y profesional. Su curiosidad aporta mucho para el trabajo diario dentro del campo de las comunicaciones. Fue muy bueno tenerla en el equipo porque aportó bastantes conocimientos en base a su investigación constante en el rubro de la moda. Es una persona muy fácil de tratar y que resuelve rápido. Muchos éxitos Mireya!! ❤️

Daniela Cornejo

Cuando se trata de un trabajo minucioso, pausado y constante puedes contar con Mireya con total confianza. Dedicada y responsable, siempre dispuesta a dar una mano cuando se necesita. En el tiempo compartido hemos debatido sobre diversos temas que ayudaron a ampliar nuestra perspectiva creativa para seguir creciendo. Siempre es un gusto trabajar con profesionales que buscan nuevos desafíos. ¡Muchos éxitos siempre!

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Credentials

  • Digital Marketing
    The Business of Fashion
    Feb, 2022
    - Sep, 2024
  • Fashion Styling and Image Making
    The Business of Fashion
    Jan, 2022
    - Sep, 2024
  • The Art and Science of Buying and Merchandising
    The Business of Fashion
    Jan, 2022
    - Sep, 2024
  • Conceptualization and branding principles
    Domestika
    Dec, 2021
    - Sep, 2024
  • Promoting a company with online advertising
    Google Actívate
    Sep, 2020
    - Sep, 2024
  • Advanced English
    Asociacion Cultural Peruano Britanica (Britanico)
    Jun, 2016
    - Sep, 2024

Experience

  • El Comercio
    • Peru
    • Newspaper Publishing
    • 1 - 100 Employee
    • Digital Writer | Viú Magazine
      • Mar 2022 - Present

      Functions: - Responsible for writing articles in the fashion, beauty and lifestyle categories. - Experience in interviewing public figures, local fashion designers and profiles of interest. - Research and thematic proposals for articles. - Coverage of fashion shows, art exhibits and product launches. - Participation in production for photo shoots. Functions: - Responsible for writing articles in the fashion, beauty and lifestyle categories. - Experience in interviewing public figures, local fashion designers and profiles of interest. - Research and thematic proposals for articles. - Coverage of fashion shows, art exhibits and product launches. - Participation in production for photo shoots.

  • Le Coquelicot
    • Brazil
    • Textiles
    • 1 - 100 Employee
    • Content and Marketing Leader
      • Apr 2022 - Sep 2022

      Functions: - Coordination of campaigns and content recordings with Tana Rendon, renowned fashion influencer. - Definition of social media strategies (Instagram, Youtube, Facebook). - Content planning and development for Le Coquelicot Blog - Follow-up of digital growth campaigns (organic and paid). - Execution of marketing strategies (benchmarks, weekly newsletters, community management). - Monitoring of e-commerce and sales channels. - Proficiency in Mailchimp, Wordpress, Adobe Photoshop and Illustrator. Show less

  • BEE VERSA Responsible Shopping
    • Peru
    • Retail
    • 1 - 100 Employee
    • Digital Channel Specialist
      • Aug 2021 - Dec 2021

      Integral management of the brand's digital channels: social networks, e-commerce, email marketing and advertising. Functions: - Define the monthly content grid for social networks: Instagram, Facebook and LinkedIn. - Responsible for interacting and building a relationship with the online community (Community Management). - Planning and execution of sending email marketing campaigns to customer database. - Design of digital graphic pieces and corporate visual material. - Monitoring of advertising campaigns and performance indicators in social networks. - Identity and brand image management in front of clients, stakeholders and allied organizations. - Direct coordination with strategic allies in order to achieve campaigns and deliverables in the short term. - Update of look & feel in e-commerce. Show less

    • Content Creator
      • Dec 2020 - Jun 2021

      Lead and execute the communication and marketing action plan of BEE VERSA. Corporate image and reputation management, as well as relationship with main stakeholders. Functions: - Plan, execute and manage content for BEE VERSA digital channels, (e-mailing, physical spaces, social networks, web, blog, mobile app). - Management and editing of visual material (photographs). - Development of graphic pieces for physical and digital spaces. - Daily interaction in social networks (Community Management). - Development of presentations for commercial proposals, contest applications, custom orders. Achievements: - Participation in the StartUPC 2021 Call for Proposals. - Selection of BEE VERSA as part of the StartUPC Business Acceleration Program. Show less

  • Autónomo
    • Retail
    • 100 - 200 Employee
    • Identity and Branding Freelance
      • Dec 2019 - Jun 2020

      Design projects and execution of corporate visual identity elements and resources for small Peruvian businesses. Design projects and execution of corporate visual identity elements and resources for small Peruvian businesses.

Education

  • Universidad Peruana de Ciencias Aplicadas
    Bachelor's Degree, Communication and Marketing, Communication and Marketing
    2016 - 2021
  • Institut Français de la Mode
    Understanding Fashion: From Business to Culture (curso online)
    2021 - 2021
  • Otis College of Art and Design
    Fashion Style Icons and Design History (curso online)
    2021 - 2021
  • YMCA Perú
    School for Leadership Development - Pro Leader
    2014 - 2015

Community

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