Mirela Ehlers Parrinello
Marketing Manager at Inspecs USA- Claim this Profile
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Portuguese Native or bilingual proficiency
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English Full professional proficiency
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Bio
Brooke Sager
I had the pleasure of working with Mirela. She was an excellent teammate that brought creativity and fresh ideas to the table. She always had her finger on the pulse of current market fashion trends. This proved helpful when we worked together creating private label eyewear lines.
Marike Mikronis-Sprenkels
Hardworking, honest, kind, professional and incredibly knowledgeable. A few words that come to mind when talking about Mirela! Always ready to take on any task and is done before any deadline. I could not recommend anyone more!
Brooke Sager
I had the pleasure of working with Mirela. She was an excellent teammate that brought creativity and fresh ideas to the table. She always had her finger on the pulse of current market fashion trends. This proved helpful when we worked together creating private label eyewear lines.
Marike Mikronis-Sprenkels
Hardworking, honest, kind, professional and incredibly knowledgeable. A few words that come to mind when talking about Mirela! Always ready to take on any task and is done before any deadline. I could not recommend anyone more!
Brooke Sager
I had the pleasure of working with Mirela. She was an excellent teammate that brought creativity and fresh ideas to the table. She always had her finger on the pulse of current market fashion trends. This proved helpful when we worked together creating private label eyewear lines.
Marike Mikronis-Sprenkels
Hardworking, honest, kind, professional and incredibly knowledgeable. A few words that come to mind when talking about Mirela! Always ready to take on any task and is done before any deadline. I could not recommend anyone more!
Brooke Sager
I had the pleasure of working with Mirela. She was an excellent teammate that brought creativity and fresh ideas to the table. She always had her finger on the pulse of current market fashion trends. This proved helpful when we worked together creating private label eyewear lines.
Marike Mikronis-Sprenkels
Hardworking, honest, kind, professional and incredibly knowledgeable. A few words that come to mind when talking about Mirela! Always ready to take on any task and is done before any deadline. I could not recommend anyone more!
Experience
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INSPECS USA
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United States
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Retail Apparel and Fashion
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1 - 100 Employee
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Marketing Manager
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Apr 2011 - Present
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The Worx Group
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Advertising Services
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1 - 100 Employee
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Account Manager & Strategic Planner
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Oct 2009 - Jun 2010
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University of Connecticut
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United States
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Higher Education
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700 & Above Employee
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MBA Student
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Jan 2007 - May 2009
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Research Analyst
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Aug 2007 - Aug 2008
- Invited to participate in two consulting projects for Connecticut based entrepreneurial ventures (a Customer Relationship Management Solutions company and an Oil Bypass Filtration technology company) in their start-up phase ($3.5 million in start-up capital) - Identified, researched and recommended five new geographic markets (international markets) and five new industries which had the potential of increasing company profitability more than 500% - Identified and captured business opportunities, and addressed the challenges of the entrepreneurial ventures, which led to increased profitability opportunity for the companies - Performed comprehensive market analyses and associated market-entry strategies, as well as developed strategic roadmaps and sustainable business models - Presented the results and recommendations to the CEOs of the companies Show less
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ING Nederland
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Netherlands
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Banking
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700 & Above Employee
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MBA Consultant
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Jan 2008 - May 2008
- Worked on the Institutional Client Reporting project, at the ING Investment Management Department - Conducted extensive market analysis for building more efficient investment client reports - Created, optimized and standardized seven versions of client investment reports, which led to $360K in annual cost savings for ING - Worked with multinational consulting team and senior ING management - Worked on the Institutional Client Reporting project, at the ING Investment Management Department - Conducted extensive market analysis for building more efficient investment client reports - Created, optimized and standardized seven versions of client investment reports, which led to $360K in annual cost savings for ING - Worked with multinational consulting team and senior ING management
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Marketing Manager
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Aug 2002 - Feb 2006
- Successfully launched multiple product lines, redesigned product packaging. These actions increased the company's brand image and market share - Developed and produced new cosmetic products - Trained the manufacturing team - Maintained quality control for both raw materials and finished goods - Created and maintained product cost database for all manufactured products - Led the creation of the product catalogs used in sales - Successfully launched multiple product lines, redesigned product packaging. These actions increased the company's brand image and market share - Developed and produced new cosmetic products - Trained the manufacturing team - Maintained quality control for both raw materials and finished goods - Created and maintained product cost database for all manufactured products - Led the creation of the product catalogs used in sales
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Pharmacist
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Aug 2002 - Feb 2006
- Managed and deployed a staff of 30 employees - Established and maintained strong business relationships with customers and suppliers, which helped keep COGS at a minimum - Qualified suppliers; purchased and oversaw raw materials quality control - Maintained Sales Analysis database and conducted monthly performance reviews with the staff to ensure alignment with sales targets; a steady increase of 2% per month was observed on sales - Managed and deployed a staff of 30 employees - Established and maintained strong business relationships with customers and suppliers, which helped keep COGS at a minimum - Qualified suppliers; purchased and oversaw raw materials quality control - Maintained Sales Analysis database and conducted monthly performance reviews with the staff to ensure alignment with sales targets; a steady increase of 2% per month was observed on sales
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Education
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The University of Connecticut School of Business
Master of Business Administration (M.B.A.), Marketing, Venture Consulting -
Pontifícia Universidade Católica do Rio Grande do Sul
Bachelor, Pharmacy