Mirela Ivova
Marketing Manager at Avantek Soluciones PLM S.L. - Partner de Siemens Digital Industries Software- Claim this Profile
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Spanish Native or bilingual proficiency
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Bulgarian Native or bilingual proficiency
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English Professional working proficiency
Topline Score
Bio
Iñigo Stuyck
Mirela is a fresh and professional marketer with deep knowledge of technical marketing but also specialized in working with high technology solutions due to her experience at Alizent. During our collaboration, I worked with Mirela on a Marketing & Sales project where the main purpose was to define a proper go-to-market strategy with RFID technology products with different types of uses and execution of the plan. We had to approach from Energy & Oil to Hospitality companies. Mirela was in charge of enabling the sales team by creating sales resources and coordinate different campaigns simultaneously through several channels. Mirela has a complete mix of strong soft skills like work ethic creative thinking, teamwork, positivity, attitude, flexibility, and adaptability but in addition a technological proficiency, SEO & Social Media, content creation and data analysis as hard skills. Working with Mirela helped me to achieve our plan, get better results and be more aligned with my customers
Jorge Vergara Gutierrez
It was a pleasure to work with Mirela in the same team for almost 3 years at Alizent. During this time, we worked on multiple projects related to RFID and IoT technologies. Mirela is a person with a strong motivation and aims for excellence all the time. Mirela is creative, energetic, solution oriented and highly motivated with great communication skills. She is an asset to any company.
Iñigo Stuyck
Mirela is a fresh and professional marketer with deep knowledge of technical marketing but also specialized in working with high technology solutions due to her experience at Alizent. During our collaboration, I worked with Mirela on a Marketing & Sales project where the main purpose was to define a proper go-to-market strategy with RFID technology products with different types of uses and execution of the plan. We had to approach from Energy & Oil to Hospitality companies. Mirela was in charge of enabling the sales team by creating sales resources and coordinate different campaigns simultaneously through several channels. Mirela has a complete mix of strong soft skills like work ethic creative thinking, teamwork, positivity, attitude, flexibility, and adaptability but in addition a technological proficiency, SEO & Social Media, content creation and data analysis as hard skills. Working with Mirela helped me to achieve our plan, get better results and be more aligned with my customers
Jorge Vergara Gutierrez
It was a pleasure to work with Mirela in the same team for almost 3 years at Alizent. During this time, we worked on multiple projects related to RFID and IoT technologies. Mirela is a person with a strong motivation and aims for excellence all the time. Mirela is creative, energetic, solution oriented and highly motivated with great communication skills. She is an asset to any company.
Iñigo Stuyck
Mirela is a fresh and professional marketer with deep knowledge of technical marketing but also specialized in working with high technology solutions due to her experience at Alizent. During our collaboration, I worked with Mirela on a Marketing & Sales project where the main purpose was to define a proper go-to-market strategy with RFID technology products with different types of uses and execution of the plan. We had to approach from Energy & Oil to Hospitality companies. Mirela was in charge of enabling the sales team by creating sales resources and coordinate different campaigns simultaneously through several channels. Mirela has a complete mix of strong soft skills like work ethic creative thinking, teamwork, positivity, attitude, flexibility, and adaptability but in addition a technological proficiency, SEO & Social Media, content creation and data analysis as hard skills. Working with Mirela helped me to achieve our plan, get better results and be more aligned with my customers
Jorge Vergara Gutierrez
It was a pleasure to work with Mirela in the same team for almost 3 years at Alizent. During this time, we worked on multiple projects related to RFID and IoT technologies. Mirela is a person with a strong motivation and aims for excellence all the time. Mirela is creative, energetic, solution oriented and highly motivated with great communication skills. She is an asset to any company.
Iñigo Stuyck
Mirela is a fresh and professional marketer with deep knowledge of technical marketing but also specialized in working with high technology solutions due to her experience at Alizent. During our collaboration, I worked with Mirela on a Marketing & Sales project where the main purpose was to define a proper go-to-market strategy with RFID technology products with different types of uses and execution of the plan. We had to approach from Energy & Oil to Hospitality companies. Mirela was in charge of enabling the sales team by creating sales resources and coordinate different campaigns simultaneously through several channels. Mirela has a complete mix of strong soft skills like work ethic creative thinking, teamwork, positivity, attitude, flexibility, and adaptability but in addition a technological proficiency, SEO & Social Media, content creation and data analysis as hard skills. Working with Mirela helped me to achieve our plan, get better results and be more aligned with my customers
Jorge Vergara Gutierrez
It was a pleasure to work with Mirela in the same team for almost 3 years at Alizent. During this time, we worked on multiple projects related to RFID and IoT technologies. Mirela is a person with a strong motivation and aims for excellence all the time. Mirela is creative, energetic, solution oriented and highly motivated with great communication skills. She is an asset to any company.
Credentials
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2023 Siemens Digital Industries Software Marketing Associate Certificate
Siemens Digital Industries SoftwareFeb, 2023- Oct, 2024 -
Maximo Application Suite Sales Foundation
IBMJun, 2022- Oct, 2024 -
Protege tu Negocio: Ciberseguridad en el Teletrabajo ( 2 horas)
Google ActívateSep, 2021- Oct, 2024
Experience
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Avantek Soluciones PLM S.L. - Partner de Siemens Digital Industries Software
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Spain
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Software Development
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1 - 100 Employee
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Marketing Manager
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Dec 2021 - Present
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BOTECH
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South Africa
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Consumer Electronics
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Marketing Manager
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Jul 2018 - Dec 2021
• Elaboration and management of the Marketing Plan. Analysis and monitoring of results. • Elaboration and management of the Internal Communication Plan together with HR. Analysis and follow-up of results. • Branding and Rebranding: website, design of corporate templates, generation of image bank, datasheets, corporate book, generation of logos, international expansion to LATAM and USA markets. ( wwww.botechfpi.com / www.botechsolutions.com / www.phishinghunters.com ) • Enhance image and presence using the most effective communication channels: digital marketing, trade show marketing, magazines, technical publications, etc., creating and updating effective presentations (corporate, customer solution presentations). • Plan and execute a constantly updated and active digital marketing strategy, ensuring the effective dissemination of the company's image and products: corporate website, digital platforms, web channels, performance tracking. • Lead generation: review of web pages, mailing campaigns, Google ads campaigns, search for possible communication channels, webinars generation. • Ensure the correct coordination of the necessary steps with the rest of the company's departments, especially with respect to the Sales Team. • Relationship management with external agents (intermediaries, clients, agencies, stakeholders) and internal departments.
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ALIZENT
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France
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IT Services and IT Consulting
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100 - 200 Employee
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Marketing & Communication Specialist
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Apr 2015 - Sep 2017
• Web creation and maintenance (www.alizent.com / ww.gas-flow.com) • Creation of content calendar • Analysis and measurement of campaign results • SEO & SEM • Elaboration and execution of marketing plan • Image bank • Generation of success stories, Flyers • Project management and leadership with suppliers • Emailing • Rebranding • Analysis and monitoring of the results of social media campaigns. • Web creation and maintenance (www.alizent.com / ww.gas-flow.com) • Creation of content calendar • Analysis and measurement of campaign results • SEO & SEM • Elaboration and execution of marketing plan • Image bank • Generation of success stories, Flyers • Project management and leadership with suppliers • Emailing • Rebranding • Analysis and monitoring of the results of social media campaigns.
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Operations Trainee
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Jul 2013 - Sep 2013
Management of operations and control of material additions and deletions, management of subcontract and transportation invoicing, as well as inventory and report management. Management of operations and control of material additions and deletions, management of subcontract and transportation invoicing, as well as inventory and report management.
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Education
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2012 - 2013
Staffordshire University
Bachelor of Business Management -
2014 - 2016
Universidad Camilo José Cela
MASTER SOCIAL MEDIA BUSINESS -
2009 - 2013
ESERP Business School
EMPRESA MARKETING Y RRPP
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