Mirela Secan

Marketing Communications Manager at Animawings
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Contact Information
Location
Bucharest, Bucharest, Romania, RO
Languages
  • Engleză Full professional proficiency
  • Franceză Limited working proficiency
  • Rusă Elementary proficiency

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Credentials

  • Trainer | Formator
    Atelierele ILBAH
    Sep, 2021
    - Sep, 2024
  • Specialist @Fashion Design
    Atelierele ILBAH
    Aug, 2021
    - Sep, 2024
  • Specialist @Interior Design
    Atelierele ILBAH
    Feb, 2021
    - Sep, 2024
  • Diploma in Digital Marketing (Social Media Marketing)
    Shaw Academy
    Feb, 2016
    - Sep, 2024
  • IPlan Programme / Strategic Driver / Markstrat
    The Network
    Jun, 2012
    - Sep, 2024
  • IBM 2011 - Global CMO Study
    IBM Romania
    Jul, 2011
    - Sep, 2024
  • Certificate in Business English
    Lingua Centre, Faculty of Economics ( Babes -Bolyai University), Cluj Napoca
    Jan, 2004
    - Sep, 2024
  • Cambridge Certificate - Level 1
    "Vasile Alecsandri" College, Galati
    Jan, 1996
    - Sep, 2024
  • Certified professional job Programmer Analyst - Help in computer operator
    "Vasile Alecsandri" College, Galati
    Jan, 1996
    - Sep, 2024

Experience

    • Romania
    • Airlines and Aviation
    • 1 - 100 Employee
    • Marketing Communications Manager
      • May 2022 - Present

      www.animawings.com www.animawings.com

    • Romania
    • Education Administration Programs
    • 1 - 100 Employee
    • Trainer | Online Marketing | Social Media
      • Oct 2021 - Present
    • President
      • Feb 2015 - Present

      All the best projects of my life started in February! I intend to develop very interesting online&offline projects for and about Bucharest. If you can support me, please do :) Participation at EU Sport Forum 2016 - The Hague, 8-10 of March - European Commission All the best projects of my life started in February! I intend to develop very interesting online&offline projects for and about Bucharest. If you can support me, please do :) Participation at EU Sport Forum 2016 - The Hague, 8-10 of March - European Commission

    • India
    • Design Services
    • Freelance Interior Designer
      • Jan 2020 - Present
    • Broadcast Media Production and Distribution
    • 1 - 100 Employee
    • TV Producer @NewsPass
      • Aug 2021 - May 2022
    • TV Producer Scoala @ltfel & Creative Director @MetropolaTV
      • Jul 2020 - Jan 2022

      Împreună cu IONUȚ [mâna mea dreaptă | prezentatorul emisiunii Școala @ltfel LIVE | profu’ de IT | art directoru’ de mare angajament | consumatoru’ înrăit de Snickers & actoru’ neînțeles], cu CĂTĂLIN [cel mai talentat editor de imagine | stresul meu când zice: “Producer, hai să și muncim!”], cu IOAN [profu’ de mate | neatentu’ clasei | apicultoru’ pasionat | manageru’ de case], cu MARIA [profa de română | boema emisiunii & profa care setează recorduri], cu ANDREI [profu’ de dezvoltare personală | cititoru’ de cursă lungă | sfătosu’ emisiunii], cu MARCEL [profu' de istorie I cel mai dascăl dintre dascăli I scenarist talentat I un moldovean genial], cu SERIN [realizatoarea rubricii #Serindipity I o actriță extrem de talentată de la Cuibul Artiștilor I un izvor de inspirație] și cu INA [coordonatoarea de creiere | instigatoarea la provocări], realizez de când a început școala [14 septembrie 2020] emisiunea Școala @ltfel, care se adresează tinerilor de 10-18 ani și le oferă meditații gratuite și muuuulte informații utile. Show less

    • Marketing | PR | Creative & Content Specialist
      • Jan 2020 - Jan 2022
    • Romania
    • Technology, Information and Media
    • 1 - 100 Employee
    • Marketing Communications Manager
      • Oct 2018 - Jun 2020

      Cunosc echipa Revistei BIZ de ani buni. I-am admirat din umbra, recunosc. Am participat la extrem de multe eveniment marca BIZ, iar in ultimii 4 ani nu am lipsit din taberele de social media BIZ SMS Camp. Acum mi-a venit randul sa pun umarul la organizarea lor. E o super provocare, pe care am acceptat-o din prima secunda! Cunosc echipa Revistei BIZ de ani buni. I-am admirat din umbra, recunosc. Am participat la extrem de multe eveniment marca BIZ, iar in ultimii 4 ani nu am lipsit din taberele de social media BIZ SMS Camp. Acum mi-a venit randul sa pun umarul la organizarea lor. E o super provocare, pe care am acceptat-o din prima secunda!

    • Social Media Manager
      • Oct 2017 - Jul 2019

      Am revenit in echipa Clubului Sportiv Municipal Bucuresti pentru ca este un job extrem de dinamic, cu multe provocari si la fel de multe oportunitati! Am revenit in echipa Clubului Sportiv Municipal Bucuresti pentru ca este un job extrem de dinamic, cu multe provocari si la fel de multe oportunitati!

    • Romania
    • Professional Training and Coaching
    • 1 - 100 Employee
    • Marketing & PR Director
      • Jul 2016 - May 2018

      O adevarata provocare pentru mine! Academia Titi Aur (ATA) este un proiect fantastic, futurist si extrem de bine gandit si facut, iar cine nu a ajuns inca pe circuitul de la ATA, aflat la doar 29 km de centrul Bucurestiului, trebuie sa se grabeasca! Detalii pe www.academiatitiaur.ro De la cursuri de conducere defensiva, la team building-uri si cele mai tari experiente auto (care pot fi oferite si cadou cand esti in pana de idei), la Academia Titi Aur poti chiar sa-ti organizezi petrecerea de ziua ta, sa... tresh the dress sau sa te bucuri de o petrecere a burlacilor/burlacitelor pe cinste! Show less

    • Marketing & Communication Coordinator
      • Sep 2014 - Feb 2016

      Going from airplanes to a sports club it was a challenge. But it was much nicer than I thought. Promoting teams (some of the best players in the world), organizing games and big events such as Bucharest Trophy and enjoying the final results... CSM Bucharest - Women Handball Team won in 2016 Champions League Going from airplanes to a sports club it was a challenge. But it was much nicer than I thought. Promoting teams (some of the best players in the world), organizing games and big events such as Bucharest Trophy and enjoying the final results... CSM Bucharest - Women Handball Team won in 2016 Champions League

    • Managing Partner
      • May 2014 - Sep 2014

      Working for different clients as an external marketing&PR specialist Major Projects & Events: #oajutpeTESSA – Kind fur Kind Kindergarden’s Fair (12 of December 2014 & 5 of December 2015 at Carturesti), Seda Bagcan Concert (15 of November 2014), Darts Europe World Cup 2014 (22-29 of September), Mogosoaia Water Sports Events 2014 ( 21-25 of May) Marketing clients: Colegiul Nautic Roman, Acvamania, RTH Proconstruct, FotoTapet, DC Nails Academy, IDENTIS, Fun-Training PR Clients: Kind fur Kind – www.tessa.ro (over 90.000 euro donations and the tratment costs covered by the Health Ministry), BierHof, Gatto, Exclusive Club Casino, A-ma Events (Seda Bagcan Concert) Key Responsibilities: Content marketing, strategic marketing & PR, branding strategy, online & offline marketing, Facebook Ads Campaigns etc Show less

    • Airlines and Aviation
    • 400 - 500 Employee
    • Marketing Director
      • Mar 2010 - Sep 2013

      All it's needed... offline and online (my JOB Description is having 5 pages, there for I refuse to present it! :-)) From a creative idea to final layouts *(including website, mobile website, Facebook Apps), from social media to country marketing campaigns and amazing barter deals, from incredible negotiations to implementation and follow up... For me, it was a challenging job to build a brand, through years of constant effort. It is equally interesting to do what it takes to rise up to the expectations of a brand that already enjoys awareness. Fortunately, I have had both experience and can confidently say that persistence in creative projects pays off every time.Every marketing strategy is a fresh start and begins with research. In order to create marketing plans and campaigns, I had to know Blue Air in detail. My objective was to identify the right ones – adequate to the company, its publics and market. At this moment, knowing Blue Air is like knowing a person: I had to know its friends, its cultural background, its parents, its hobbies, its enemies, its strengths and weaknesses. Show less

    • Media Manager
      • 2009 - Feb 2010

      Marketing needs PR skills, because it's all about interaction... And I love to interact with my ex colleagues from media! Besides the expertise and relevant mass-media knowledge, I always try to maintain and improve a both professional and friendly relationship with the journalists. I have, thus, developed skills and methods of identifying the right media channels and cor target for Blue Air and having the right approach in order to initiate and maintain a fruitful collaboration.

    • Project Manager
      • Sep 2009 - Oct 2009

      Full video productions for important multinational clients signed by an excellent team: Teo, Victor, Bezde, Florin, Cosmin and ME. Ex. GMP ADVERTISING, client: MEGA IMAGE - www.vreaucevabun.ro Full video productions for important multinational clients signed by an excellent team: Teo, Victor, Bezde, Florin, Cosmin and ME. Ex. GMP ADVERTISING, client: MEGA IMAGE - www.vreaucevabun.ro

    • Portugal
    • Online Audio and Video Media
    • Chief Editor
      • Jul 2008 - Oct 2009

      HoReCa Magazine is all about Hotels, Restaurants and Catering companies. I created the magazine, page by page. It is like... my child! I divided all the activity, I wrote most of the articles and negotiated partnerships and advertising contracts. I organized televised events for clients interested in the hospitality field/HORECA and I created the online platform. HoReCa Magazine is all about Hotels, Restaurants and Catering companies. I created the magazine, page by page. It is like... my child! I divided all the activity, I wrote most of the articles and negotiated partnerships and advertising contracts. I organized televised events for clients interested in the hospitality field/HORECA and I created the online platform.

    • Managing Director
      • 2008 - Sep 2009

      First eno – gastro Romanian TV channel (similar to Paprika TV) The best time of my life! Every day was full of creative ideas, smiles, a great team and great projects. That's why I was working more than 14 hours per day without being tired! First eno – gastro Romanian TV channel (similar to Paprika TV) The best time of my life! Every day was full of creative ideas, smiles, a great team and great projects. That's why I was working more than 14 hours per day without being tired!

    • Romania
    • Broadcast Media Production and Distribution
    • 100 - 200 Employee
    • General News Producer
      • Jul 2005 - Aug 2008

      24h NEWS! Prime time news, the range between 19.00-02.00/12.00 - 18.00 24h NEWS! Prime time news, the range between 19.00-02.00/12.00 - 18.00

    • Copywriter
      • Sep 2006 - Mar 2008

      Projects managed: Environmental Patrol (TVR), Your money (BCR Bank) Working together with agencies and clients (Raiffeisen Bank, National Union of Notaries, ZAPP, Samsung, BCR Bank, Muller) Projects managed: Environmental Patrol (TVR), Your money (BCR Bank) Working together with agencies and clients (Raiffeisen Bank, National Union of Notaries, ZAPP, Samsung, BCR Bank, Muller)

    • Executive News Producer
      • Oct 2004 - Jul 2005

      24h NEWS! Executive news Producer (Prime time news 18.00 - 24.00) and General news Producer for the week-end (all the news of the day, the range between 09.00 - 24.00) 24h NEWS! Executive news Producer (Prime time news 18.00 - 24.00) and General news Producer for the week-end (all the news of the day, the range between 09.00 - 24.00)

    • Managing Director / Sales Manager
      • Feb 2004 - Sep 2004

      Euro-Beauty Ltd - authorized and exclusive distributor for a range of medical devices and cosmetics Developing and implementing the brand on the market Euro-Beauty Ltd - authorized and exclusive distributor for a range of medical devices and cosmetics Developing and implementing the brand on the market

    • Production Manager
      • Sep 2003 - Sep 2004

      Prima TV Shows - Beyond the Limit, Monica , Kensky, 70 Show Prima TV Shows - Beyond the Limit, Monica , Kensky, 70 Show

    • Chief of Economic Department
      • May 2001 - Jul 2004

      writing articles, economic analyzes writing articles, economic analyzes

    • Media Executive
      • Nov 2003 - Feb 2004

      Leading regional innovation projects: consumer understanding, concept development, product development, communication development, covering all areas (TV, print, PR, consumer activation, in store), coordinating a multifunctional team Leading regional innovation projects: consumer understanding, concept development, product development, communication development, covering all areas (TV, print, PR, consumer activation, in store), coordinating a multifunctional team

    • India
    • Hospitals and Health Care
    • Movie Transport Coordinator/Transportation Captain
      • May 2003 - Aug 2003

      Romanian-American co-production: "Gargoyles" – registred in the international film database - IMDB Romanian-American co-production: "Gargoyles" – registred in the international film database - IMDB

    • Head of International Relations
      • Jan 2002 - Mar 2003

      writing articles and success stories of the Romanians working abroad writing articles and success stories of the Romanians working abroad

    • France
    • Movies, Videos, and Sound
    • 1 - 100 Employee
    • Copywriter
      • Jan 2001 - May 2001

      Copywriter - Zero Production Shows: “Zero” and “Trademark” from Pro TV Channel Copywriter - Zero Production Shows: “Zero” and “Trademark” from Pro TV Channel

    • Second Chief Editor
      • Jan 2000 - May 2001

      writing articles, interviews and organizing parties to promote the magazine in most en vogue clubs writing articles, interviews and organizing parties to promote the magazine in most en vogue clubs

    • Brazil
    • Book and Periodical Publishing
    • Editor/Chief Editor
      • Sep 1999 - Mar 2001

      The "SME Magazine" published by the National Council of Small and Medium Enterprises in Romania The "SME Magazine" published by the National Council of Small and Medium Enterprises in Romania

    • Brazil
    • Museums, Historical Sites, and Zoos
    • Reporter / Production Assistant - The morning show "Good Morning, Pro TV is yours"
      • Apr 1999 - Sep 2000

      Generating ideas for stories/features and following leads from news agencies, the police, the public, press conferences and other sources; - pitching ideas to editors and commissioners; - researching and collating evidence and information to support a story using relevant information sources (internet, archives, databases etc); - writing scripts for bulletins, headlines and reports which adhere to legal and contractual guidelines; Generating ideas for stories/features and following leads from news agencies, the police, the public, press conferences and other sources; - pitching ideas to editors and commissioners; - researching and collating evidence and information to support a story using relevant information sources (internet, archives, databases etc); - writing scripts for bulletins, headlines and reports which adhere to legal and contractual guidelines;

    • Head of Event Department
      • Apr 1998 - May 2000

      text editing, team coordination text editing, team coordination

Education

  • Scoala Nationala de Studii Politice si Administrative
    2006, Management and Business Communication
    2005 - 2006
  • "Babes - Bolyai" University, Cluj Napoca - Faculty of European Studies
    2005, Management of European Institutions
    2002 - 2005
  • "Spiru Haret" University, Bucharest
    2003, Journalism and Philosophy
    1998 - 2002
  • "Vasile Alecsandri" College, Galati
    Graduation year 1997, Computer sciences
    1994 - 1997

Community

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