Experience

Paragone by Perion

• United States
• Advertising Services
• 1 - 100 Employee

• Marketing Manager Lead

  • Feb 2022 - Present

  - Developing and executing marketing strategies to drive brand visibility, leads, and customer acquisition - Designing and delivering social media strategy as well as creating buzz on the content marketing channels - Collaborating with cross-functional teams to make sure that the marketing efforts align with the company’s sales objectives - Owning and building the company's offline marketing activities such as trade shows, podcasts, and keynote presentations as well as PR… Show more - Developing and executing marketing strategies to drive brand visibility, leads, and customer acquisition - Designing and delivering social media strategy as well as creating buzz on the content marketing channels - Collaborating with cross-functional teams to make sure that the marketing efforts align with the company’s sales objectives - Owning and building the company's offline marketing activities such as trade shows, podcasts, and keynote presentations as well as PR operations - Managing key partnerships with agencies and publishing houses - Staying up to date with digital marketing trends and recommending innovative strategies - Measuring and reporting campaign performance, optimizing constantly, and sharing the insights with relevant stakeholders

• Senior Marketing Communications Manager

  • May 2021 - Present

  (formerly MakeMeReach) NASDAQ: PERI Management of an international marketing team (paid advertising team, graphic designer, creative agency, and event coordinator), creation and execution of the global marketing plan (EMEA, US), rebranding of the company's website, creating content and partnerships, automated marketing actions (CRM, emailing), publishing of newsletters, workshops and monthly webinars, management of e-services projects and new digital functionalities. Managing media partners… Show more (formerly MakeMeReach) NASDAQ: PERI Management of an international marketing team (paid advertising team, graphic designer, creative agency, and event coordinator), creation and execution of the global marketing plan (EMEA, US), rebranding of the company's website, creating content and partnerships, automated marketing actions (CRM, emailing), publishing of newsletters, workshops and monthly webinars, management of e-services projects and new digital functionalities. Managing media partners (e.g. #Facebook, #Google, #TikTok, #SnapChat, #YT, #LinkedIn).



HUILING

• France
• Software Development

• Marketing Communications Manager

  • Jan 2018 - May 2021

  Marketplace start-up I Main responsibilities: managing cross-channel marketing activities (retail, e-commerce, digital campaigns, events, lead generation programs, promotional marketing) aimed at European B2B and B2C prospects and customers. Marketplace start-up I Main responsibilities: managing cross-channel marketing activities (retail, e-commerce, digital campaigns, events, lead generation programs, promotional marketing) aimed at European B2B and B2C prospects and customers.



Nissan Motor Corporation

• Japan
• Motor Vehicle Manufacturing
• 700 & Above Employee

• Marketing and Branding Coordinator

  • Dec 2016 - Jan 2018

  Coordination of online and offline marketing activities and communication plans for 7 countries with the objective of synchronizing a communication strategy. The mission included: - Content creation: coordination and supervision of all major stages from the creation and validation of the brief, management of agencies and shoots, post-production, development of the message, and translation - Competitive intelligence: constant monitoring of brand communication trends - Budget… Show more Coordination of online and offline marketing activities and communication plans for 7 countries with the objective of synchronizing a communication strategy. The mission included: - Content creation: coordination and supervision of all major stages from the creation and validation of the brief, management of agencies and shoots, post-production, development of the message, and translation - Competitive intelligence: constant monitoring of brand communication trends - Budget management: invoicing, reporting, project budget management - Management of key partnerships: internal teams and external service providers (communication agencies, digital agencies, production, influencers) - Cross-channel marketing activities: digital campaigns, CRM, lead generation programs Show less Coordination of online and offline marketing activities and communication plans for 7 countries with the objective of synchronizing a communication strategy. The mission included: - Content creation: coordination and supervision of all major stages from the creation and validation of the brief, management of agencies and shoots, post-production, development of the message, and translation - Competitive intelligence: constant monitoring of brand communication trends - Budget… Show more Coordination of online and offline marketing activities and communication plans for 7 countries with the objective of synchronizing a communication strategy. The mission included: - Content creation: coordination and supervision of all major stages from the creation and validation of the brief, management of agencies and shoots, post-production, development of the message, and translation - Competitive intelligence: constant monitoring of brand communication trends - Budget management: invoicing, reporting, project budget management - Management of key partnerships: internal teams and external service providers (communication agencies, digital agencies, production, influencers) - Cross-channel marketing activities: digital campaigns, CRM, lead generation programs Show less



OMD EMEA

• United Kingdom
• Advertising Services
• 500 - 600 Employee

• Project Manager for Nissan Europe

  • Nov 2015 - Nov 2016

  Management of digital lead generation and brand awareness campaigns for Nissan Europe: media planning, content creation (cross-channel) & strategic partnerships. Management of digital lead generation and brand awareness campaigns for Nissan Europe: media planning, content creation (cross-channel) & strategic partnerships.



Degordian

• Croatia
• Technology, Information and Internet
• 1 - 100 Employee

• Digital Marketing Manager

  • Mar 2011 - Jul 2015

  Management of the marketing plan and budget, digital programs, event activities, and advertising material creation for several large accounts (Mercedes-Benz, BMW, Nissan, etc). Management of the marketing plan and budget, digital programs, event activities, and advertising material creation for several large accounts (Mercedes-Benz, BMW, Nissan, etc).



Comminus

• Croatia
• IT Services and IT Consulting
• 1 - 100 Employee

• Marketing Project Manager Junior

  • Nov 2008 - Mar 2011

  Management of online and offline marketing actions (content creation, client relationship, events) and management of Key accounts. Management of online and offline marketing actions (content creation, client relationship, events) and management of Key accounts.