Mirela Boeru

Account Manager at Wavemaker Romania
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Contact Information
us****@****om
(386) 825-5501
Location
Romania, RO
Languages
  • English -
Skills

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Bio

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Credentials

  • Presentation Skills Diploma
    CTeam Romania
    Dec, 2018
    - Sep, 2024
  • Negotiation Skills Diploma
    CTeam Romania
    Jul, 2018
    - Sep, 2024
  • Sales Skills diploma
    CTeam Romania
    Jun, 2018
    - Sep, 2024
  • Circus Street online digital training, London 2016
    GSM London
    Nov, 2016
    - Sep, 2024

Experience

  • Wavemaker Romania
    • Romania
    • Advertising Services
    • 1 - 100 Employee
    • Account Manager
      • Jun 2019 - Present

       Elaborating annual media & communication strategies for different clients Business development through participating in media pitches for different industry clients Annual budget management and media buying  Working in close collaboration with internal functions (buying, research, digital, OOH) and also creative agencies to deliver integrated campaigns Developing and proposing special projects on different media channels Mentoring the junior positions from the team Media training for advertising clients  Managing internal media audit  Financial reports & media buying tracking and optimization Coordinating and implementing special media projects Show less

    • Strategic Media Planner
      • Apr 2015 - May 2019

       Build, develop and maintain a good business relationship with advertising clients and media suppliers (TV, radio, press, cinema, PR/events) Media planning for TV, Radio, Press, Cinema Proposing and implementing the yearly flowchart activities on each advertiser Competitive reports and presentations for specific markets/categories Developing and proposing special projects on different media channels Coordinating, implementing and evaluating media campaigns agreed within the annual strategy Negotiating with suppliers on obtaining best exposure for various special media projects Planning & Optimizing ongoing campaigns in order to meet the set KPIs (TV, radio, press) Customized reports concerning running campaigns, media updates/news, special advertising formats, trends Data base management, analytics & insights Show less

  • Media Investment
    • Romania
    • Advertising Services
    • 1 - 100 Employee
    • Media Executive
      • Apr 2008 - Apr 2015

       Media planning & buying  Budget management, client service  Competitive analysis & insights reports  Contract negotiation for press & radio projects/campaigns  Invoicing & accountability campaign cash flow  Data base management for: Cosmote, Romtelecom, Telekom Romania, Trust Motors, Ministry of Tourism, Pandora  Media planning & buying  Budget management, client service  Competitive analysis & insights reports  Contract negotiation for press & radio projects/campaigns  Invoicing & accountability campaign cash flow  Data base management for: Cosmote, Romtelecom, Telekom Romania, Trust Motors, Ministry of Tourism, Pandora

  • Antena 1
    • Brazil
    • Musicians
    • 1 - 100 Employee
    • Media Planner
      • 2006 - 2008

       Planning and submitting TV ads according to clients orders for Antena 1 & Happy Channel  Creating and monitoring daily TV commercial breaks  Direct training of new department employees  Ensuring proper communication between clients and department co-workers  Planning and submitting TV ads according to clients orders for Antena 1 & Happy Channel  Creating and monitoring daily TV commercial breaks  Direct training of new department employees  Ensuring proper communication between clients and department co-workers

  • Mediafax
    • Romania
    • Media Production
    • 1 - 100 Employee
    • Redactor
      • 2004 - Apr 2006

       Elaborating news reports for different industry clients such as: Mobexpert, Omniasig, Ministry of Toursim, Ion Tiriac, based on their specific requirements  Basic image editing for the final reports  Elaborating news reports for different industry clients such as: Mobexpert, Omniasig, Ministry of Toursim, Ion Tiriac, based on their specific requirements  Basic image editing for the final reports

Education

  • Academia de Studii Economice din București
    Master's degree, Marketing online
    2014 - 2016

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