Experience

Monarch Business School Switzerland

• Switzerland
• Higher Education
• 1 - 100 Employee

• MBA Program Director

  • Dec 2022 - Present

  Director of the MBA program at Monarch Business School Switzerland

• BBA Program Director

  • May 2022 - Present

  Director of the Bachelor program at Monarch Business School Switzerland.

• Professor of Marketing, Strategy & Innovation

  • Nov 2021 - Present

  Professor of Marketing, Innovation and Business Strategy at the BBA and MBA programs at Monarch Business School



Nile University

• Egypt
• Higher Education
• 500 - 600 Employee

• Strategic Marketing Consultant

  • Jan 2022 - Present

  Marketing Consultant at the Innovation and Entrepreneurship Center at Nile University

• Assistant Professor of Practice

  • Jul 2021 - Present

  Assistant Professor of Practice of Positive Psychology and Critical Thinking in the School of General Educational Requirements, NUAssistant Professor of Practice of Marketing in the School of Business, NU



The American University in Cairo

• Egypt
• Higher Education
• 700 & Above Employee

• Adjunct Professor

  • Jan 2021 - Present

  Adjunct Lecturer of Media Economics in the department of Journalism & Mass Communication, School of Global Affairs & Public Policy, AUC Adjunct Lecturer of Media Economics in the department of Journalism & Mass Communication, School of Global Affairs & Public Policy, AUC



Methodz Consulting

• Cairo, Egypt

• Founder & Lead Consultant

  • Sep 2018 - Present

  Founder and Lead Consultant at Methodz Consulting, providing unique method-based business consulting to businesses as well as training and capacity building services to practitioners, entrepreneurs and aspirational learners. Founder and Lead Consultant at Methodz Consulting, providing unique method-based business consulting to businesses as well as training and capacity building services to practitioners, entrepreneurs and aspirational learners.



Halan Cash - حالا كاش

• Egypt
• Financial Services
• 1 - 100 Employee

• Marketing Director

  • Mar 2020 - Mar 2021

  Responsible for developing and ensuring the execution of the Corporate Strategy, Product Portfolio and Marketing and Communications Strategy to support the Vision and Mission of Raseedy for E-Payments and serve its long-term & short-term goals and objectives. • Created the Raseedy Brand from architecture to execution to build effective Equity in the market. • Developed a market based Raseedy Product Portfolio of services for Y1 of operation. • Developed the User Acquisition, Usage and Retention strategy and plan for Y1 & 2 of operation. • Developed the Client Partnership plan in cooperation with the Sales and Business Development teams for Y1 of operation, including designing the sales funnel, target client selection, service package pricing, and creation of sales pitch and communication material. • Developed the Client and Customer Relationship Management strategy for Raseedy Stakeholders to achieve Satisfaction, Preference and Loyalty targets. • Developed the Marketing and Communications strategies to achieve highest ROMI. • Handled the briefing, selection and currently managing external parties such as marketing, production and digital agencies, PR consultancies, UX and UI experts. • Structured and currently leading a team of professionals with extensive and diverse experience from the private sector, not-for-profit organizations, marketing agencies, broadcast media and publishing houses, to develop and execute new concepts, business models, and channels to position Raseedy as a leader in the FinTech Industry in Egypt.



Nile University

• Egypt
• Higher Education
• 500 - 600 Employee

• Marketing & Communications Director

  • Jan 2019 - Mar 2020

  Responsible for developing the marketing and communications strategy to support the Vision and Mission of Nile University, and serve its long term & short term goals and objectives. • Enhanced the NU brand identity to improve its equity in the market. • Achieved target undergraduate recruitment target for Y2019, with 120% increase in reach, 80% increase in lead generation and 60% in conversion rate, by designing and executing target audience- specific marketing and communications activities with highest effectiveness and ROMI. • Planned, organized, executed and fully managed promotional, business and social events hosted inside and outside NU campus, including guest speaker events, conferences, seminars, exhibitions, parties and others, ensuring target audience engagement and proper delivery to serve external or internal client out-reach objectives. • Developed the strategies and fully handled the execution of all internal and external NU communications with stakeholders via traditional, digital media, print publications and e- communications. • Created effective Alumni-engagement and Corporate Relations Strategies with the goal of enhancing NU corporate and business Partners Network to aid in student exposure, training and internship opportunities, employability, post-graduate student enrollment and Fund-Raising. • Conducted Market & Competitive Research to assess NU competitiveness and Brand Equity in the market and develop evidence-based strategies to achieve set objectives. • Managed external marketing, digital, PR and production agencies. • Structured and lead a team of professionals with diverse experience to execute the placed marketing plans and position Nile University as a game changer and leader in Higher education in Egypt.



AMAN Holding

• Egypt
• Financial Services
• 700 & Above Employee

• Marketing Manager

  • Jun 2016 - Dec 2018

  •Developed full marketing strategies for AMAN for E-payments, AMAN for Financial Services & Aman for Micro-finance, and set the necessary plans to execute and achieve identified organizational, marketing and sales short-term and long-term objectives & goals. • Created annual market budget plans and measures to ensure maximum ROMI. • Developed & evolved the AMAN brand identity, reaching best performing brand in category on digital media, 2nd most consumer recognized brand in category in the market, 60% overall brand-awareness by consumers, and 70% association with category in 2 years of operation, with an average of 200% year-over-year growth rate. • Successfully positioned AMAN as the 2nd most preferred e-payments service provider amongst a merchant network of more than 50K merchants across the country, with average monthly satisfaction of 75-80%. • Formulated and executed an effective Communications Strategy in collaboration with expert Advertising, Communications and PR/Publicity agencies. • Handled AMAN for e-Payments, AMAN for Financial Services and AMAN for Micro-Finance Trade Marketing activities to include full branding, signage, handling of trade promotions, and client management of the full base of merchants and network of wholesalers in the market. • Headed the Market Research & Development team, overlooking a constant analysis of market trends & competitive analysis, and gathering insightful feedback from different target audiences. • Headed an in-house innovation program, with a full in-house internship resulting in 3 innovative ideas that after implementation raised merchant satisfaction by +3% in 1Q. • Headed the Customer Support and Relationship Management teams to ensure customer & client satisfaction and create & maintain brand loyalty, effectively scoring +85% partner satisfaction quarterly and +80% satisfaction with customer support team performance monthly. • Structured and lead a marketing team to position AMAN as a market innovator and leader.



Raya Social Media

• Egypt
• Technology, Information and Internet
• 1 - 100 Employee

• Marketing Manager

  • Jul 2012 - May 2016

  •Responsible for all Raya Social Media’s external and internal marketing communications.•Responsible for developing marketing strategies and fully integrated marketing campaigns for the company’s products. •Responsible for managing the digital marketing business unit as a fully functional Digital Agency with a full scope of services including market research, competitive analysis, strategy development, campaign ideation and execution, Social Media management, Digital analysis, Digital Ads management & SEO/SEM services.•Responsible for conducting the necessary performance analysis and market insights required for product development.•Responsible for overlooking the development of an effective Sales Strategy.•Responsible for overlooking effective CRM to a variety of clients.•Responsible for managing a digital marketing team consisting of researchers, creative designers, copywriters, digital analysts, social media specialists and sales executives.

• Content Manager

  • Sep 2011 - Jul 2012

  •Responsible for developing an entire content lifecycle strategy: analyzing, planning, writing, editing, distributing, managing and monitoring content.•Responsible for archiving business goals by maximizing the commercial impact of content by defining its purpose, management, production, delivery, measurement and re-use, taking into consideration the long-term capabilities and priorities of the organization.•Responsible for analyzing user behavior and developing a strategic plan to ensure a balance between owned, bought and earned content for maximum user engagement.•Responsible for managing a team of content curators.



Heart to Heart Consulting

• Egypt
• Business Consulting and Services
• 1 - 100 Employee

• Assistant Consultant of Marketing & Strategy

  • Dec 2010 - Aug 2011

  •Responsible for the Operational Management of DREAMLAND SPA contractual management project. •Responsible for Copywriting and Content development of online, softcopy and hardcopy publications. •Part of the Strategic Marketing & Execution Team of DREAMLAND SPA contractual management project, as well as other Consultancy projects. •Responsible for the Operational Management of DREAMLAND SPA contractual management project. •Responsible for Copywriting and Content development of online, softcopy and hardcopy publications. •Part of the Strategic Marketing & Execution Team of DREAMLAND SPA contractual management project, as well as other Consultancy projects.



Relax Candle Store

• Marketing & Export Manager

  • May 2009 - Jan 2011

  •Responsible for the development and implementation of a marketing strategy. •Responsible for the branding of the company. •Responsible for market research and making use of the available opportunities in the market. •Responsible of managing and training a group of sales representatives to meet quarterly assigned sales target. •Responsible for the development and implementation of an export plan, and handling all necessary tasks related to the company’s international business issues. •Responsible for the development and implementation of a marketing strategy. •Responsible for the branding of the company. •Responsible for market research and making use of the available opportunities in the market. •Responsible of managing and training a group of sales representatives to meet quarterly assigned sales target. •Responsible for the development and implementation of an export plan, and handling all necessary tasks related to the company’s international business issues.