Account Director & Senior CM

• Nov 2022 - Present

- Creating long-term strategies for a broad range of clients from different industries - Social Media content calendar creation in Spanish & English (Facebook, Instagram, Twitter, LinkedIn) - Asset preparation for all the social media platforms & content scheduling - Social media monitoring & community management - Social media trends research in order to improve clients' social media presence - Competitor research - High quality actionable monthly social media reports - Account management Show less

Social Media Manager

• Jan 2022 - Nov 2022

- Responsible for the researching, planning, implementing, managing and monitoring the clients’ social media strategies in order to increase brand awareness, improve marketing efforts and increase sales.- Developing and implementing insights and data-led social media strategy with an up-to-date understanding of social best practices across the competitive landscape for all clients. - Establishing KPIs & analysing them with clear learnings and takeaways to develop stories and strategies for the clients. - Working together with the Content, Design, Paid Media team & Account team to make sure we’re aligned to achieve optimal KPIs.- Making actionable recommendations for how to optimise and achieve clients’ results on social media - Influencer Marketing coordination - Overseeing a team of social media executives and community managers to ensure high levels of engagement across all channels, community growth and all the KPIs established are met. - Keeping up to date with new and emerging social media platforms, social media best practices and latest trends to keep the clients’ social media strategies and tactics at the front of this competitive landscape.Main Markets Managed: Spain, Philippines, Eastern Europe, Thailand Show less

Community Manager

• Mar 2021 - Jan 2022

- Defining & creating social media strategy, roadmap, and objectives for the clients.- Developing highly engaging content and plan and all social media calendars across the different social platforms. - Monitoring and reporting on performance metrics both for community and events. - Setting & implementing social media and communication campaigns to align with marketing strategies. - Building relationships with customers, potential customers, industry professionals and influencers.- Constant innovation: researching on best practices, competitors, testing new content, gaining and sharing new learnings every week.- Managing a small social media team Show less

Community Manager

• Jun 2019 - Mar 2021

- Planning, managing, executing and monitoring the social media strategy of the company. The platforms are Facebook, Instagram, Twitter and YouTube (organic & paid content). - Reporting: analysing the impact of investment in digital media, manage KPIs measurement across all owned channels and digital campaigns in order to extract consumer insights, learnings and best practices. - Scheduling all the social media content according to the strategy defined. - Monitoring and ensuring all the affiliate companies and BUFF® branches follow the social media guidelines established by BUFF® HQ. - Copywriting in English, Spanish and Catalan. - Liasing and working together with other departaments to ensure we are aligned and follow the same strategy. - Managing and monitoring the budget of all the social media actions carried out. - Blog content management and planning Projects: • BUFF Mountain Festival - planning, coordinating, executing and monitoring the social media strategy. • UTMB (Ultra-Trail du Mont Blanc) - planning, coordinating, executing and monitoring the social media strategy. Show less

Digital Marketing Executive

• Jul 2018 - Jun 2019

- Analysing, improving and optimising client websites in order to maximise SEO performance, user experience and conversion rates. - Carrying out monthly technical SEO checks for all clients - In depth keyword analysis and on site optimisation as well as competitor keyword analysis and providing tactical SEO recommendations for all clients. - Blog content management and planning. - Monitor Organic Search performance of our sites and competitor sites. - Recording, monitoring and analysing web performance data in order to enhance and improve client website and overall marketing strategy. - Creating & implementing digital marketing strategies comprised of all current digital marketing channels such as SEO, Content Marketing, Social Marketing & Social Media Advertising, Email Marketing to achieve the campaign objectives. - Producing regular campaign reports and delivering to client concisely. -Liaising with clients, building strong professional relationships in order to grow accounts and increase business. Show less

Digital Marketing Executive

• May 2017 - Jun 2018

- Creating and developing social media strategies and reporting on KPIs and metrics, using performance results to inform actions and make improvements, working with Google Analytics and analytics packages relevant to Social Media. - Managing the Macs Adventure social media accounts: Facebook, Instagram , Twitter and Pinterest. - Social Media content creation. - Training internal and external contributors in efficient use of social media, and make sure Macs Adventure’s social channels are engaging, useful and relevant to its audience. - Managing competitions and campaigns, working together with email, search and content managers on multi-channel activities. - Supporting the SEO specialist with high quality, targeted and engaging content (blog articles, guides and landing page content). - Overall support to the marketing team and all the company’s digital marketing activities including updating website content, managing reports, monitoring logins and access, setting up accounts, putting through orders and invoices, managing customer communication, updating digital advertising campaigns or working with the finance team. - Making things happen! Show less

Freelance Digital Marketing

• Mar 2017 - May 2017

- Creating SEO optimised content for clients websites (meta titles, meta descriptions, H1s, H2s, etc) - Social Media & Community Management: content calendar strategy, asset creation and scheduling - Creating SEO optimised content for clients websites (meta titles, meta descriptions, H1s, H2s, etc) - Social Media & Community Management: content calendar strategy, asset creation and scheduling

Agency Administrator / Marketing Assistant

• Nov 2015 - Oct 2016

* Creating and proofreading marketing brochures and uploading them to the website * Creating & sending newsletters * Maintaining office systems -including data management and filing * Answering queries, dealing with requests and complaints over the phone, in person and via email * Collating information, creating and updating databases in an online system and Excel spreadsheets * Liaising with clients and other staff * Creating and proofreading marketing brochures and uploading them to the website * Creating & sending newsletters * Maintaining office systems -including data management and filing * Answering queries, dealing with requests and complaints over the phone, in person and via email * Collating information, creating and updating databases in an online system and Excel spreadsheets * Liaising with clients and other staff

Customer Service Advisor

• Apr 2014 - Nov 2015

Student Loans Company Scottish Power Student Loans Company Scottish Power

International Market Researcher

• Mar 2014 - Apr 2014

Customer Service Assistant

• Sep 2013 - Dec 2013

PR Assistant Account Executive

• Jul 2012 - Dec 2012

- Writing press releases - Updating databases - Seeking opportunities for the clients in order to appear in the media - Organizing and developing events - Dealing with journalists - Social Media - Brainstorming sessions - Clipping Worked for Husa Hoteles and Mútua Egarsat - Writing press releases - Updating databases - Seeking opportunities for the clients in order to appear in the media - Organizing and developing events - Dealing with journalists - Social Media - Brainstorming sessions - Clipping Worked for Husa Hoteles and Mútua Egarsat

Copywriter Assistant

• Mar 2012 - Jun 2012

Campaigns and copies for Marcilla, Bayer, La Cocinera, Vueling amongst others. Campaigns and copies for Marcilla, Bayer, La Cocinera, Vueling amongst others.

Production Assistant

• Jan 2008 - Mar 2008

- Answering the phone. - Updating databases, filling paperwork and data entry. - Helping to keep the set clean and tidy. - Distributing call sheets. - Answering the phone. - Updating databases, filling paperwork and data entry. - Helping to keep the set clean and tidy. - Distributing call sheets.

Marketing Assistant

• Jun 2007 - Jul 2007

- Updating databases in Microsoft Access - Updating databases in Microsoft Access