Mirco Stefanoni

Customer Experience Manager at Cisalfa Sport SpA
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Contact Information
us****@****om
(386) 825-5501
Location
Brescia, Lombardy, Italy, IT
Languages
  • English Professional working proficiency
  • Italian Native or bilingual proficiency
  • Spanish Limited working proficiency

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Bio

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Credentials

  • The 10 Pillars of Customer Experience
    LinkedIn
    May, 2023
    - Oct, 2024

Experience

  • Cisalfa Sport SpA
    • Italy
    • Retail
    • 700 & Above Employee
    • Customer Experience Manager
      • Oct 2021 - Present

      Main tasks:- CRM strategy definition- Subscription-based loyalty program management (2+ million active customers)- Campaign, journey and experience design to drive loyalty and customer engagement- Customer insights leverage to define and implement new opportunities for segmentation and personalization- Analytics models development to increase customer knowledge- CRM & Loyalty budget definition and monitoring- Store support and training to deliver the best customer experience- Collaboration and insights sharing with a wide range of stakeholders across Product, Marketing, Sales and Buying- CRM & Loyalty growth opportunities and risk identification- Team management through planning and road mapping cycles- CRM reporting and dashboard building- Campaigns & activities ROI measurement and results tracking Show less

    • Customer Experience Specialist
      • Jul 2019 - Sep 2021

      Main tasks:- Marketing automation & loyalty platform management- Customer journeys design- DM campaigns setup & planning- Customer base clustering and segmentation- Customer behaviour monitoring to drive retention and performance improvement- Business, marketing and customer analysis- System integration development

  • AMILON
    • Italy
    • Advertising Services
    • 1 - 100 Employee
    • CRM Account | Data Analyst
      • Jan 2019 - Jul 2019

      Main tasks: - Project management in different industries (automotive, luxury, fashion, food & beverage) - Loyalty programs development - DM campaigns definition - Customer profiling and segmentation - Behavioral and socio-demographic analysis - DMP platform management Main tasks: - Project management in different industries (automotive, luxury, fashion, food & beverage) - Loyalty programs development - DM campaigns definition - Customer profiling and segmentation - Behavioral and socio-demographic analysis - DMP platform management

  • ECRM ITALIA - Redefine Relationship Marketing
    • CRM Specialist | Data Analyst
      • Jan 2018 - Dec 2018

      Main tasks:- Customer behaviour analysis- Socio-demographic reports- Customer base segmentation

    • Junior Consultant
      • Jul 2017 - Dec 2017

      Main tasks:- Business analysis & reports- DM campaign execution and KPIs monitoring

  • Università Bocconi
    • Italy
    • Education Administration Programs
    • 700 & Above Employee
    • Associate Researcher
      • Oct 2016 - Nov 2016

  • Università Cattolica del Sacro Cuore
    • Higher Education
    • 700 & Above Employee
    • Associate Researcher
      • Feb 2016 - Mar 2016

  • Euroimpianti Coating Lines
    • Italy
    • Machinery Manufacturing
    • 1 - 100 Employee
    • Marketing Intern
      • Nov 2015 - Jan 2016

Education

  • Università degli Studi di Parma
    Master’s Degree, Trade Marketing e Strategie Commerciali
    2015 - 2017
  • Università degli Studi di Trento
    Bachelor’s Degree, Economia e Management
    2012 - 2015
  • Liceo Scientifico Enrico Medi
    Diploma of Education, 100/100
    2007 - 2012

Community

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