Media Strategy Director

• May 2022 - Present

Yearly media strategies for client portfolio and strategy leading in media pitches

Strategy Lead

• Jul 2020 - Present

Heineken brands

Business Development Manager

• Jul 2019 - Present

Build up the agency proposals for the pitches from the strategic solution to surveilling the commercial component

Client Director

• Aug 2017 - Jul 2019

Manage media communication for Philips, Boiron, Mattel, Jidvei.

Digital Strategy & Innovation Officer

• Apr 2014 - Jul 2017

Clients: Philips, Mastercard, Ferrero Rocher, Lego, C&A, Mondelez, Pringles, Jysk.I provide the yearly digital marcom strategy for half of the agency’s clients and I also design the tactical digital campaigns setting in place the learning engine made by all the tools, platforms and the talent, conducting the periodically assessment and optimization and grasping, along with the marketing results, the learning and knowledge about how we can make more efficient every invested euro. I also learn, adopt, apply and teach the new technology to my clients (mobile technologies, big data, e-commerce etc) expanding agency’s digital business (including non-media activities - CRM, digital platforms, mobile apps, creative concepts etc) Show less

Chief Innovation Officer

• Apr 2007 - Apr 2014

Digital Marcom Concept and Ideas Lab Digital Marcom Concept and Ideas Lab

Digital Director

• Oct 2007 - May 2010

Digital marketing communication for SMV's clients (Kraft, Avon, Samsung, Starbev, P&G, Western Union, Friesland, Citroen, BCR etc)

Creative Planner

• Apr 2006 - Feb 2008

member of the Innovation Department simultaneously with the digital marcom assignements

Online Director

• Oct 2004 - Sep 2007

Business Development Director

• Aug 2002 - Sep 2007

General manager at extraTempo

• May 2000 - Jul 2002

Marketing Manager Business Division ("Capital" and "Success" business magazines)

• Jun 1999 - May 2000