Experience

NaM Studio

• Portugal
• Advertising Services
• 1 - 100 Employee

• Founder | Communications & Creative Strategist

  • Feb 2017 - Present

  • Providing creative services to a diverse range of clients locally and globally spanning all industries. • Leveraging a vast network of designers, copywriters, photographers, videographers and developers to deliver end-to-end solutions. • Overseeing all copywriting components connected with the rebranding of YGroup as Metyis. • Interfacing with Metyis to provide counsel, editorial services, workplace branding and project management as they rapidly scaled. • Coordinating the press strategy for a series of events by Made of You, a group dedicated to facilitating global artists performances in Portugal. • Devising Cortadoria Nacional de Pêlo's new leather brand narrative; naming all product lines; and spearheading an editorial strategy to showcase Cortadoria Leather's pioneering ecological leather items to drive B2B sales with luxury brands. • Overhauling all copywriting for Arsopi Thermal, a pioneering Portuguese-Japanese manufacturer of plate heat exchangers. • Directing the communications strategy and brand identity for the Hat Weekend Festival, put forth by the National Hat Museum and the Municipality of São João da Madeira. • Co-curated an exhibition displaying the works of Portuguese jewellery, flower, shoe and fashion designers to activate Portugal Fashion at Condé Nast's International Luxury Conference in Lisbon. • Produced a TV advertising campaign for the Azores Tourism Board to position the islands as an attractive destination. • Formed the brand identity and communication strategy behind the Salto da Graça Festival for the Municipality of Mondim de Basto. • Brought to life an immersive event for Corticeira Amorim's 150th-anniversary press conference. • Created narrative texts accompanied by voiceover to a series of videos by the Municipality of Porto that present the potential of the city to investors.



Arda Academy

• Portugal
• Musicians
• 1 - 100 Employee

• Communications Instructor

  • Mar 2021 - Present

  • Instructing a business module titled "Communication I" at an elite academy that trains music industry professionals. • Devising syllabi and sharing knowledge on marketing & communications strategy and project management. • Instructing a business module titled "Communication I" at an elite academy that trains music industry professionals. • Devising syllabi and sharing knowledge on marketing & communications strategy and project management.



Lovers & Lollypops

• Portugal
• Musicians
• 1 - 100 Employee

• Communications & Creative Consultant

  • Apr 2017 - Present

  • Leading the communications efforts and creative strategies behind festivals put forth by a revered record label. • Assembling teams of artists and multimedia professionals to align their expertise to produce engaging content that attracts audiences to concerts and festivals. • Spearheading the creation of all content promoting the annual Tremor Festival in the Azores. • Directing the editorial strategy of Festival Milhões de Festa in Barcelos. • Contributing fresh ideas for appealing content for members of Clube L&L, an exclusive online content portal where a diverse range of artists release unique works. • Providing attentive insights to leadership that shape projects, festivals, digital strategies and partnerships.



Azores 2027

• Portugal
• Non-profit Organizations
• 1 - 100 Employee

• Creative Director

  • May 2021 - Nov 2021

  • Shared creative, editorial and strategic communication counsel to amplify Azores2027, the candidacy of Ponta Delgada for the European Capital of Culture. • Shared creative, editorial and strategic communication counsel to amplify Azores2027, the candidacy of Ponta Delgada for the European Capital of Culture.



Red Bull

• Austria
• Food and Beverage Services
• 700 & Above Employee

• Culture Communications Specialist

  • Apr 2016 - Apr 2017

  • Defined the national strategy for culture communications (music, dance, art, fashion), driving content creation, audience awareness and community building. • Devised the strategy for national platforms and executed it locally by aligning the efforts of Red Bull Media House, Red Bull Music Academy, Key Artist Programme, Red Bull Studios Network, Red Bull Radio and Art/Fashion. • Attended global trainings and workshops for Communication Specialists to develop local teams and to provide strategic direction and tactics to enable audience expansion. • Acted as the primary point of contact for remote freelancers and contractors on behalf of the national and global teams. • Oversaw operating budgets of €10-250K for individual projects. Some initiatives: • Spearheaded the social media and communication strategies behind Red Bull Music Academy Culture Clash Lisbon 2016, driving one of the most successful digital live streams of that year, resulting in it trending across Portuguese social media. • Produced the "AZ-RAP: Sons of the Wind", 20 min. documentary (Apr. 2017) – identified its director, hired production teams, coordinated its production calendar, managed its finances, liased all legal agreements and instructed talent on set.



HBD Príncipe - Sustainable Tourism

• Sao Tome and Principe
• Hospitality
• 1 - 100 Employee

• Project Manager | Editorial Director | Executive Producer

  • Jan 2015 - Apr 2016

  • Pitched, planned and executed an internal video series chronicling cross-cultural collaborations between locals and guests on the remote island of Príncipe. • Managed the lifecycle of the project including hiring a creative team, liaising between the local population and guests and reporting back to leadership at HBD. • Pitched, planned and executed an internal video series chronicling cross-cultural collaborations between locals and guests on the remote island of Príncipe. • Managed the lifecycle of the project including hiring a creative team, liaising between the local population and guests and reporting back to leadership at HBD.



VICE Media

• United States
• Marketing Services

• Co-founder | Editorial & Creative Director

  • Oct 2009 - Oct 2014

  • Procured €1M in funding from the European Union to establish VICE Media's presence in Portugal. • Assembled and managed a high-performing team of artists, project managers, writers and creatives to position a significant institution that documented contemporary life in Portugal. • Spearheaded the release of print magazines quarterly and gradually transitioned to a completely digital model. • Coordinated experiential marketing events to showcase prominent brands such as Casa da Música, MEO (née TMN), NOS (née Optimus), Red Bull, Cutty Sark, European Capital of Culture Guimarães 2012 and Adidas. • Created digital content and campaigns for clients including Serralves, AXE, Vodafone, Red Bull, Nike, MINI and Lacoste. • Represented VICE Media as a speaker at Eurobest 2012 – The European Festival of Creativity and presented the global appeal of the brand. • Served as a jury member at the 2012 International Film Festival Curtas Vila do Conde.



eurobest

• United Kingdom
• Advertising Services

• Guest Speaker

  • Dec 2012 - Dec 2012

  Representing VICE Media LLC at Eurobest 2012 – The European Festival of Creativity and presenting the brand's global appeal. Useful links: http://www.eurobest.com/news/358 + http://www.ruadebaixo.com/eurobest-2012-day2-report.html Representing VICE Media LLC at Eurobest 2012 – The European Festival of Creativity and presenting the brand's global appeal. Useful links: http://www.eurobest.com/news/358 + http://www.ruadebaixo.com/eurobest-2012-day2-report.html



International Film Festival Curtas Vila do Conde

• Portugal
• Events Services
• 1 - 100 Employee

• Jury Member

  • Jul 2012 - Jul 2012

  Member of the Jury of the Music Video Award of the International Film Festival Curtas Vila do Conde 2012. Useful links: http://www.curtas.pt + https://en.wikipedia.org/wiki/Curtas_Vila_do_Conde Member of the Jury of the Music Video Award of the International Film Festival Curtas Vila do Conde 2012. Useful links: http://www.curtas.pt + https://en.wikipedia.org/wiki/Curtas_Vila_do_Conde



Red Bull Music Academy

• Editor-in-chief | Editorial Manager

  • Oct 2010 - Feb 2011

  Editor-in-chief of "O Conspirador"​ – Red Bull Music Academy's Porto Hub Newspaper; Editorial Manager of the Red Bull Music Academy's Porto Hub. Useful links: http://www.redbullportugal.com/Porto_HUB + http://www.redbullportugal.com/Porto_HUB/O_Conspirador_RBMA_Porto_Hub.pdf Editor-in-chief of "O Conspirador"​ – Red Bull Music Academy's Porto Hub Newspaper; Editorial Manager of the Red Bull Music Academy's Porto Hub. Useful links: http://www.redbullportugal.com/Porto_HUB + http://www.redbullportugal.com/Porto_HUB/O_Conspirador_RBMA_Porto_Hub.pdf



MediaUtopia

• Portugal
• Media Production
• 1 - 100 Employee

• Art Director | Video Editor

  • Sep 2008 - Mar 2009

  "Entre Nós" (Documentary). Useful links: http://mediautopia.org "Entre Nós" (Documentary). Useful links: http://mediautopia.org



Expresso

• Newspaper Publishing
• 1 - 100 Employee

• Photojournalist

  • Oct 2008 - Oct 2008

  Freelance photojournalist for "Revista Única"​ (Former weekend news magazine — supplement of the Portuguese national weekly newspaper "Expresso") – UK Based Work. Useful links: http://expresso.sapo.pt + https://en.wikipedia.org/wiki/Expresso_(newspaper) Freelance photojournalist for "Revista Única"​ (Former weekend news magazine — supplement of the Portuguese national weekly newspaper "Expresso") – UK Based Work. Useful links: http://expresso.sapo.pt + https://en.wikipedia.org/wiki/Expresso_(newspaper)



COVO Connecting Voices

• United Kingdom
• Non-profit Organizations
• 1 - 100 Employee

• Creative Director | Videographer

  • Jan 2006 - Apr 2007

  Useful links: http://www.covo.org.uk Useful links: http://www.covo.org.uk



Time Out

• France
• Broadcast Media Production and Distribution

• Editorial Photographer

  • Apr 2006 - Jul 2006

  Internship at "Time Out Guides"​ Picture Desk – London Office. Useful links: http://www.timeout.com/london Internship at "Time Out Guides"​ Picture Desk – London Office. Useful links: http://www.timeout.com/london



Correio da Manhã

• Broadcast Media Production and Distribution
• 1 - 100 Employee

• Photojournalist

  • Apr 2004 - Feb 2006

  Freelance photojournalist for "Domingo Magazine"​ (Weekend news magazine — weekly supplement of the Portuguese national daily newspaper "Correio da Manhã") – UK Based Work. Useful links: http://www.cmjornal.xl.pt + https://en.wikipedia.org/wiki/Correio_da_Manh%C3%A3 Freelance photojournalist for "Domingo Magazine"​ (Weekend news magazine — weekly supplement of the Portuguese national daily newspaper "Correio da Manhã") – UK Based Work. Useful links: http://www.cmjornal.xl.pt + https://en.wikipedia.org/wiki/Correio_da_Manh%C3%A3



Jornal de Notícias/ Diário de Notícias

• 1 - 100 Employee

• Photojournalist

  • Dec 2003 - Dec 2004

  Freelance photojournalist for "Grande Reportagem"​ (Former weekend news magazine — weekly supplement of the Portuguese national daily newspapers "Jornal de Notícias" and "Diário de Notícias") – UK Based Work. Useful links: https://en.wikipedia.org/wiki/Grande_Reportagem Freelance photojournalist for "Grande Reportagem"​ (Former weekend news magazine — weekly supplement of the Portuguese national daily newspapers "Jornal de Notícias" and "Diário de Notícias") – UK Based Work. Useful links: https://en.wikipedia.org/wiki/Grande_Reportagem



Público

• Mexico
• Real Estate
• 1 - 100 Employee

• Photojournalist

  • Jun 2004 - Jun 2004

  Freelance photojournalist for "Pública"​ (Weekend news magazine — weekly supplement of the Portuguese national daily newspaper "Público") – UK Based Work. Useful links: http://www.publico.pt + https://en.wikipedia.org/wiki/P%C3%BAblico_(Portugal) Freelance photojournalist for "Pública"​ (Weekend news magazine — weekly supplement of the Portuguese national daily newspaper "Público") – UK Based Work. Useful links: http://www.publico.pt + https://en.wikipedia.org/wiki/P%C3%BAblico_(Portugal)



O Comércio do Porto

• Newspaper Publishing

• Photojournalist

  • Nov 2000 - Mar 2003

  Staff photographer at "O Comércio do Porto" (Former Portuguese daily newspaper). Useful links: https://en.wikipedia.org/wiki/Com%C3%A9rcio_do_Porto Staff photographer at "O Comércio do Porto" (Former Portuguese daily newspaper). Useful links: https://en.wikipedia.org/wiki/Com%C3%A9rcio_do_Porto

• Photojournalist

  • Jun 1999 - Sep 1999

  Internship at "Público"​ Picture Desk (Portuguese national daily newspaper). Useful links: http://www.publico.pt + https://en.wikipedia.org/wiki/P%C3%BAblico_(Portugal) Internship at "Público"​ Picture Desk (Portuguese national daily newspaper). Useful links: http://www.publico.pt + https://en.wikipedia.org/wiki/P%C3%BAblico_(Portugal)